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Social Media : A Primer
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Social Media : A Primer

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We are a social business communications firm; using social media to engage customers with the brand, and teams within the organisation for efficient business operations.

We are a social business communications firm; using social media to engage customers with the brand, and teams within the organisation for efficient business operations.

Published in Business , Technology
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  • 1. Social business communications
    • SOCIAL MEDIA: A PRIMER
  • 2. Everyone wants to do it, but no one knows how. And when it’s finally done, there's surprise it's not better. SOCIAL MEDIA IS LIKE TEEN SEX. * Avinash Kaushik, Google Analytics Evangelist
  • 3.  
  • 4. … is Social Media? ?
  • 5. “ It is an online conversation between users”
  • 6. THE OLD WAY Buy my stuff!
  • 7. THE NEW WAY That stuff is good! Cool! Oh …! Really? Oh …!
  • 8. THE TOOLS
    • blogs
    • online chat
    • RSS
    • micro-blogs
    • social networks
    • forums
    • photo / video sharing sites
    • wikis
  • 9. it's a fundamental shift in the way we communicate. IT IS NOT A FAD.
  • 10. who cares ?
  • 11. 93% of people trust recommendations of friends for purchase decisions. YOU BETTER. * Nielsen ‘Trust in Advertising’ report July 2009
  • 12.  
  • 13. > 13,000,000 articles
  • 14. > 100,000,000 videos 13 hours /minute uploaded
  • 15. > 27.3 million tweets per day
  • 16. > 200,000,000 blogs
  • 17. > 5,000,000,000 minutes spend per user
  • 18. people are talking about you !
  • 19. … are you listening ?
  • 20. Social communities are growing
  • 21. what else can you do ?
  • 22.  
  • 23. Think bigger than marketing campaigns. Integrate social practices into every business operations Enough with the bull****
  • 24. what to do ?
  • 25. Create culture and stories , not campaigns …
  • 26. Create passionate communities , not a Twitter and Facebook presence
  • 27. Dive in … And Listen
  • 28. Participate ... Show Some Love
  • 29. ENGAGE Hint: Sharing is Caring
  • 30. EXCITED?
  • 31. And we use social media to engage customers with the brand , and teams within the organisation for efficient business operations . We are a social business communications firm * And we Kick Ass, BTW!
  • 32. [email_address] +91-9967797775 * We reply to every mail, even the hate ones. We really do.
  • 33. Special Thanks
    • Marta Kagan (for being so damn cool)
    • @ thebrandbuilder (for his nice videos)