Q4 -How did you use new mediatechnologies in the construction and research, planning and evaluation stages? Anand Subramaniam
Blogger Blogger is a blog publishing service that offers users to make blog posts. I used this service to upload all my work. I uploaded work like music video analyses, drafts for ancillary texts, diary entries related to file shoots and others. It was quick, efficient and easy to use. I have used Blogger during all stages of the advanced production. I have heavily used Blogger for research and planning.
Scribd Scribd is a document sharing service that allows users to upload documents, in a variety of formats, for use of storing and sharing the documents. I used Scribd to upload pdf and word documents such as the storyboard.
Adobe Photoshop CS5 Adobe Photoshop CS5 is an image manipulating software that allows us to edit images and adding effects to them. I heavily relied on this software for the production of the ancillary texts (the CD digipak and the magazine advertisement). I decided to choose this package over others (such as Corel Paintshop Pro and GIMP) but I have used this package in the past in a lot of my work, like my AS Media Studies practical production.
Camtasia Studio 7 Camtasia Studio 7 is a video capturing program that I had used to record my computer screen. This software assisted me in creating parts of the practical production - during the making of the CCTV effect for the music video.
Divshare Divshare is a website that offers users to upload documents and files of different formats. However I had used this service to upload a copy of the track on which we built our media products on – the song ‘Tell Me You’re Sorry’ by Sandhya Acharya. In turn we had access to the music track whenever we needed it.
Adobe Audition 3 Adobe Audition 3 is a professional audio editing program that allows users to edit music and audio files, offering the ability to manipulate these sounds. I used this software to edit my the audio interview that I did for one of my evaluation questions. I had already used this before so it was easy to get used to it. I could have used other programs like Audacity but I felt that Audacity would not provide me with the flexibility I needed to edit my audio files.
Free Studio Manager Free Studio Manager is a freeware suite of multimedia tools. One of the tools helped me to convert the audio interview I conducted for the evaluation. It converted .amr format to a format that was more useable for Adobe Audition, the WAV format (.wav).
Smilebox Smilebox is a program that allowed users to create many presentational shows like slideshows. I used this to present all the photographs we had taken. Pictures were taken for the scene where our actress had to burn pictures in the music video, the stop motion effect that we used in our music video, memory pictures in our music video and for work on our ancillary texts.
Adobe Premiere Pro CS3 Adobe Premiere Pro is a professional video editing tool used by professional video editors. We primarily used this software to create our music video. It was fairly easy to use as I had used this software before. However challenges that we faced included creating the split screen effect for our video. After playing around with the Effects control, we figured out that the ‘crop’ effect would help us achieve the split screen. We also leaned frame-by- frame editing here as well as syncing video with audio to accomplish the lip-syncing convention that we intended to use. I also used this software for up scaling the music video from standard definition to HD (720P).
Adobe After Effects CS5 Adobe After Effects is post-production editing software that allows the user to add visual effects to their video. We used this software to create the CCTV effect as well as the moving/picture effect. Skills that we used were masking, frame-by-frame editing and motion tracking. Although I have had experience with frame-by-frame editing and motion tracking before, masking was a new concept to me. However it did not take long to work out how to use it and in no time at all, we had used masking efficiently with the moving picture effect.
Facebook Facebook is a social networking service. One of the uses that we had for this service was when we were looking for locations. Finding the right interior locations was harder as one of the locations we needed was a fireplace. These days with everyone using electric and gas heaters, there were very few people with actual fireplaces. So we decided to use Facebook to find someone with a fireplace for our music video. Social networks are great tools for advertising help as the amount of help received is only limited to the number of people that view your post.
Twitter Twitter is a social networking service. We used this service for the same purpose of Facebook: to find the fireplace that we needed for our music video. Social networks are great tools for advertising help as the amount of help received is only limited to the number of people that view your tweet.
Blackberry Messenger Blackberry Messenger is a messaging service that is used by Blackberry owners to communicate with other Blackberry owners. Similar to Twitter and Facebook, we used BBM for location finding. Social networks are great tools for advertising help as the amount of help received is only limited to the number of people that view your personal or broadcasted message.
YouTube YouTube is video streaming service that allows users to view videos and to upload their own. This service was mainly used during the research and planning stages of this project, as it was used heavily to research into other music videos. Another use we had for it was the uploading of our music video and other videos (such as the ancillary text construction). YouTube had also influenced the way music videos were seen and advertised. It also gave us with an insight with the way audiences worked.
Slideshare Slideshare is a document uploading service that allows users to upload documents of a variety of formats. I mainly used this service to upload all the slideshows that we had created. I had already used Slideshare so it was quite easy to use. I used Slideshare to upload work like the lyrics of the song, the analysis of the questionnaire results and the evaluation.
Sony DVD Camcorder We had a choice of using a DV camera but we went for the Sony Handycam DCR-DVD105E mini DVD camcorder. We chose DVD over DV because of better quality and smaller file sizes. Footage conversion time was also taken into consideration. With mini DVD camcorders it does not take much time to convert. However with DV, the whole tape has to be played in order to convert it. Another problem that we could have faced with DV was ‘dropout’ where bits of information fail to be read. This can result in a loss of footage.
Canon DSLR Camera These digital single-lens reflex cameras were very useful as they helped us to form our ancillary texts and the stop motion part of our music video. DSLR cameras helped us to develop our skills as photographers by using a wide range of camera angles. The high quality of the pictures generated allowed us to work with images more carefully as there were more pixels to edit. These cameras were also good with capturing light so minimal lighting could easily get us the effect we were looking for.
Sony Vegas Movie Studio HD Sony Vegas Movie Studio HD is a piece of software that allowed the editing of video. However we used it for a different purpose. As said before, we had trouble with converting the raw footage that we had to a editable format. Sony Vegas has been a useful tool to help us to convert our footage into fragments. It allowed the importing of raw footage straight from the mini DVD disc and maintained the quality of the footage.
Serif MoviePlus X3 Serif MoviePlus is a video editing tool used by both professional and amateur video editors. I used this piece of software to edit my VoxPox video. Although I have never used this software, it was fairly simple to get the hang of as the interface was user- friendly. One of the skills that I had learnt was sound levelling. Due to changing in the volume of the music I had to use sound levelling to balance the audio of the interviewees and the music.
Nero Platinum 11 Nero Platinum is a suite of multimedia tools. However we had only one use for it. When we had encoded our footage we found that one of our clips had a ‘red frame’ glitch in it, where the sequence would continue to play until a certain frame in the footage would replaced by a red screen. We figured out that Vegas Movie Studio was generating the glitch no matter how many times we converted the raw footage. Nero Video helped us to decode the footage in a way which would get rid of the glitch.
WhatsApp Messenger WhatsApp Messenger is a smartphone messaging application with is available on the Google Play store, Blackberry App World and the Apple App Store. We used this software as a main method of communication. We benefited from it as it was free and allowed to send us unlimited amount of messages. It helped us to organise meetings, photo shoots, film shoots, plan days and hold discussions about issues that we were facing.
Smartphone The smartphone that I used was the HTC Desire S. It was used as a communications tool, with the members of my group and with social networking sites. It also featured in the music video (to help us implement our idea of product placement). We decided that it would also attract the audience as most young people own smart phones these days. In addition I also used the voice recording application on it to help me conduct one of my evaluation questions.
Windows Live Messenger Windows Live Messenger is an instant messaging service that allows users to communicate with other people. I used this program to help me to conduct one of my evaluation questions. It was used as a source of audience feedback and I thought it was a good idea to use screen capturing software (Camtasia) to record the conversation with the interviewee.
Internet (Firefox/Google) The internet has been one of the most useful tools. It was particularly helpful during the research and planning stages as it was used to find/collect information. The internet has been a useful resource for information in general and has allowed us to look at music videos for ideas, research into current media products and artists. I used Mozilla Firefox as my browser and Google was the search engine that I used.