Q3 learning from audience feedback


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Q3 learning from audience feedback

  1. 1. Q3 – Audience Feedback Anand Subramaniam
  2. 2. YouTube Analytics Information/statistics about themusic video that was uploaded onto YouTube
  3. 3. In the four days in which it was uploaded, the video was viewed 292 times. The duration of the four days lasted from 20 th March to the 3rd March. The number of views that this video achieved was quite impressive even due to the fact that account on which this video was uploaded onto, did not have many subscribers.
  4. 4. The image above shows the countries in which it was viewed. Most of the views originated from here in the UK. However this video had even reached as far as India and Australia in such a short time.
  5. 5. This is the music video’s demographic. This graph shows the gender of the viewers as well as their age and what percentage eachgender held over the number of views. As you can see, the music video seems to be popular amongst young people (ages 13-17) but seems to be more popular with the female members of the audience.
  6. 6. This graph shows the playback locations of the video. The viewing locations almost have an equal amount of views. 88 of the total views were played back on mobile phones. 91 views were based on the video being embedded on a different website. The rest ofthe views took place on the YouTube website itself. In addition traffic sources of a video can be seen. A majority of the views were on mobile phone applications, directly, embedded players and external websites.
  7. 7. From the previous statistic screen shot, I selected the “Embedded player on other websites” hyperlink. This took me to the page as seen above. The views that came from website embeds all came from social networking sites. All but 1 view came from the video being embedded on Facebook. The single view came from a tweet on Twitter.
  8. 8. Viewer was impressedwith the use of cameraangles and hasincluded timings of thevideo where he foundthe video(edits/composition?) tobe ‘clever’This viewer was alsoimpressed with the useof camera angles. He iscompletely impressedwith the video and hasseemingly not seen anyflaws with the video. Viewer liked the videoViewer reckons that thevideo will be parodied Portions of the comments section were blocked due to being irrelevant (praising the song) and confidentiality reasons (account names
  9. 9. Survey Simple surveys were handed out tothe audience after the viewing of the final video
  10. 10. Target Audience Sample (10 people) Person No. Gender Age 1 Male 17 2 Male 18 3 Female 18 4 Male 17 5 Female 18 6 Male 17 7 Female 18 8 Female 17 9 Male 18 10 Female 18
  11. 11. Survey Feedback (Bar Graph) 6 5 4 Meeting The BriefRating 3 Technical Skills Creativity and Imagination Use of Media Conventions 2 Degree of Finish 1 0 Person 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7 Person 8 Person 9 Person 10 Sample