What Is An Attitude
Upcoming SlideShare
Loading in...5
×
 

What Is An Attitude

on

  • 5,225 views

 

Statistics

Views

Total Views
5,225
Views on SlideShare
5,225
Embed Views
0

Actions

Likes
3
Downloads
296
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    What Is An Attitude What Is An Attitude Presentation Transcript

    • ATTITUDE & JOB SATISFACTION
    • What is an Attitude?
      • Attitudes are evaluative statements – either favorable or unfavorable.
      • Attitudes are the feelings and beliefs a person has towards a particular object, thing, place, event or another person.
      • Is a tendency to react positively or negatively in regard to an object.
    • Attitude Values Beliefs Intentions Behavior Cognitive- Neha got promotion Affective – I dislike supervisor Psychomotor- Looking for other opportunities Negative Attitude
    • Values
      • Basic convention that a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or an end state of existence.
      • Values are defined in literature as everything from eternal ideas to behavioral actions.
    • Values as socially or culturally accepted standards or rules of behavior
      • Social versus individualistic orientations
      • Certain values are universal and absolute
    • 4 important aspects of attitudes
      • Attitude are learned through experience
      • They predispose people to behave (respond) in certain ways ;
      • Attitudes and behavior conform to a principle of consistency
      • The unfavorable and favorable manner of behaving reflects the evaluative about something
    • Attitudes are acquired from:
      • Admires, respects or fears
      • Parents
      • Teachers
      • Authority figures
      • Peer group
        • Group Affiliation
        • Personal Experience
        • Socialization
    • Attitude in Organization
      • Good or bad meaning
      • Biases
      • Management
    • Cognitive Dissonance Theory
      • Any incompatibility between two or more attitudes or between behavior and attitude.
      • Arises when our behavior is at odds with our attitudes or self-concept
    • Dissonance Model Two inconsistent cognitions (e.g., an attitude and a counter- attitudinal behavior) State of dissonance Motivation to reduce dissonance Attitude change UNLESS Justification for counter- attitudinal behavior
    • Measurement of Attitudes
      • Thurstone Scale: 1:11
      • Favorable: Unfavorable
      • Linkert’s Scale:
      • Strongly Agree, Agree, Undecided, Disagree, Strongly disagree
      • Bogardus’s Social Distance Scale:
      • Statement on national, racial or ethnic group
      • Guttman’s Scale:
      • Degree of Dissatisfaction
    •  
    • Subjective Norm Attitude: Act Behavior Intent Behavior Theory of Reasoned Action (Fishbein & Ajzen) Attitudes and Behavior
    • Evaluation Behavior beliefs Normative beliefs Motivation to Comply Subjective Norm Attitude: Act Behavior Intent Behavior Theory of Reasoned Action (Fishbein & Ajzen) Attitudes and Behavior
    • Evaluation Behavior beliefs Normative beliefs Motivation to Comply Subjective Norm Attitude: Act Behavior Intent Behavior Theory of Reasoned Action (Fishbein & Ajzen) Constraints Attitudes and Behavior
    • Opinion
      • Opinion is an expression of an evaluative judgment or point of view regarding a specific topic or subject.
    • What is Job Satisfaction?
      • Spector:
        • “ the degree to which people like their jobs”
        • “ How people feel about their jobs and different aspects of their jobs”
      Work characteristics Job Satisfaction(s)
    • Factors Controllable by Management
      • Pay
      • Fringe benefits
      • Opportunity for advancement
      • Working Conditions
      • Co- workers
      • Responsibility
      • Supervision
      • Downward flow of Communication
    • Job Satisfaction
      • Personal factors
      • No. of Dependents
      • Age
      • Time of Job
      • Intelligence
      • Education
      • Personality exclusive of intelligence
      • Inherent Job Factors
      • Type of work
      • Skills required
      • Occupational status
      • Geography
      • Size of the plant
    • Responses to Job Satisfaction Destructive Constructive Exit Voice Neglect Active Passive Loyalty
    • Perceived characteristics Job Satisfaction(s) Objective characteristics Needs/ Values
    • Perceived characteristics Job Satisfaction(s) Objective characteristics Needs/ Values Frame of Reference
    • THANK YOU