Attitudes are evaluative statements – either favorable or unfavorable.
Attitudes are the feelings and beliefs a person has towards a particular object, thing, place, event or another person.
Is a tendency to react positively or negatively in regard to an object.
Attitude Values Beliefs Intentions Behavior Cognitive- Neha got promotion Affective – I dislike supervisor Psychomotor- Looking for other opportunities Negative Attitude
Basic convention that a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or an end state of existence.
Values are defined in literature as everything from eternal ideas to behavioral actions.
Values as socially or culturally accepted standards or rules of behavior
Social versus individualistic orientations
Certain values are universal and absolute
4 important aspects of attitudes
Attitude are learned through experience
They predispose people to behave (respond) in certain ways ;
Attitudes and behavior conform to a principle of consistency
The unfavorable and favorable manner of behaving reflects the evaluative about something
Attitudes are acquired from:
Admires, respects or fears
Attitude in Organization
Good or bad meaning
Cognitive Dissonance Theory
Any incompatibility between two or more attitudes or between behavior and attitude.
Arises when our behavior is at odds with our attitudes or self-concept
Dissonance Model Two inconsistent cognitions (e.g., an attitude and a counter- attitudinal behavior) State of dissonance Motivation to reduce dissonance Attitude change UNLESS Justification for counter- attitudinal behavior