Competitive analysis report

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Competitive analysis report

  1. 1. Competitive Analysis of Online Property Portals In India From Nadim Tamboli 9021281421
  2. 2. Executive Summary • Identifying the Gap between the competitors and highlighting key areas of improvement in order to surpass the competition. This report is based on analytical data (Inputs) from third party website.
  3. 3. Online Property Portals - Competitive Analysis On Key Parameters
  4. 4. Key Players
  5. 5. Website Review Index
  6. 6. Parameters Magicbrick s 99acres Housing Commonfloor Makaan Indiaproperty World Ranking 2764 2079 5525 2726 10402 2677 All India Ranking 231 146 513 176 779 172 Site Rank Movement 22 24 20438 57 -1060 6227 Estimated website traffic net worth in $ $881449 $1100000 $94981 $881127 $232394 $785202 % Growth 0.80% 1.11% 44.62% 2.04% -11.39% 66.99% Avg Page Load Time 8 Seconds 3 Seconds 2 Seconds 3 Seconds 5 Seconds 4 Seconds Daily Page View 402488 513779 43370 402341 106116 358540 Website Backlinks 1451 2177 120 1495 730 914 Review 79.1 68.9 76.1 77.8 74.4 77.6 Successfully passed 20 17 19 19 18 21 Room for improvement 6 4 4 5 5 5 Errors to fix 5 9 4 4 8 6
  7. 7. Parameters Magicbric ks 99acres Housing Commonfloor Makaan Indiapropert y FB - Likes 217217 307307 N/A 123123 172172 258258 Talking About 1207 4201 N/A 3162 1076 685 Mobile Rendering Very Slow Very Fast Very Slow Very Slow Average Slow Mobile Optimization Mobile CSS Yes Yes N/A N/A Yes No Meta Viewport Tag No Yes N/A N/A Yes Yes Apple Icon No No N/A N/A No No Mobile Redirection Yes No N/A N/A No Yes Flash content Yes Yes N/A N/A No Yes
  8. 8. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty SEO WWW Resolve Yes Yes Yes Yes Yes Yes Rewrite URL N/A Detected Unnecessary elements N/A N/A N/A Clean IP Canonicalization Yes Yes Yes Yes Yes No robots.txt Yes Yes Yes Yes Yes Yes XML Sitemap Yes Yes Yes N/A Yes Yes Underscores in the URLs Yes Yes No Yes Yes No Title Characters (10-70) 72 166 81 N/A 75 75 Description Characters N/A 339 203 166 256 199 Meta Keywords 64 328 N/A N/A 257 235
  9. 9. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty Internal Pages Analysis 1 8.83% 8.26% 1.61% 7.13% 4.61% Yes 2 5.15% 7.20% 1.05% 8.16% 34.40% Clean 3 50.71% 11.83% 1.11% 8.28% N/A No Headings <H1 1 1 0 1 1 0 <H2> 3 1 0 8 3 1 <H3> 13 1 0 9 101 0 <H4> 21 1 0 N/A 48 5 <H5> 4 1 0 N/A 0 6 Images 142 8 No 180 54 6 alt attributes are empty or missing 81 7 N/A 177 49 6
  10. 10. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty Internal Pages Analysis Text/HTML Ratio 8.34% 12.98% 0.63% 5.49% 2.44% 8.24% Flash No No No No Yes No Frames No No No N/A No No Blog No No Yes Yes No No Keywords Consistency Yes No Yes Yes bhk 98 151 crores 56 30 property 51 13 apartment 46 138 points 44 lacs 43 87 117 residential 42 26
  11. 11. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty city 41 34 projects 35 residency 34 request 58 Price 58 Available 53 Bangalore 37 128 6 Noida 37 Mumbai 29 6 Onwards 130 Road 95 Villas 37 Nagar 30 ds-max 31
  12. 12. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty Delhi 9 Chennai 5 Estate 5 Southproperties 5 Indiaproperty 6 Kolkata 6 In Page Links 1367 272 N/A 517 1393 88 Internal Links 80.40% 88.80% N/A 100% 96.10% 84.70% Passing Juice 19.60% 11.20% N/A 0% 3.70% 15.30% External Links 0% 0% N/A 0% 0.10% 0% Backlink Counter 455455 N/A 2210000 281281 472472 237237
  13. 13. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty Page Rank 5 N/A 4 5 N/A 5 Indexed Pages 244244 N/A 85200 244244 428428 729729 Domain Registered 8.3Yrs 8.7 19.6 6.2 13.2 12.3 Expiry 4.9 Yrs 0.5 Months 6 Months 4 0.11 4.9 Server IP 115.112.206.1 3 198.65.115.113 54.251.189.25 2 122.248.243.209 74.205.117.12 9 115.112.200.50 Server Location Mumbai STERLING - USA SINGAPORE SINGAPORE DALLAS MUMBAI Web server Apache Nginx Nginx Apache Apache Apache Cache tool Google PageSpeed N/A N/A N/A N/A N/A Programming language Java N/A Ruby N/A N/A N/A JavaScript framework jQuery N/A Backbone.js + RequireJS + Underscore.js jQuery + Prototype jQuery jQuery UI JavaScript framework jQuery jQuery jQuery jQuery UI N/A N/A Server extension mod_jk N/A N/A N/A N/A N/A Server extension mod_perl N/A N/A N/A N/A N/A Operating system UNIX N/A N/A N/A N/A N/A
  14. 14. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty Tomcat Web server Apache N/A N/A N/A N/A N/A Programming language Perl N/A Ruby PHP N/A N/A Miscellaneous N/A SWFObject N/A N/A N/A Google Tag Manager Web Framework N/A N/A Ruby on Rails N/A N/A N/A Video player N/A N/A N/A YouTube N/A N/A Speed Tips N/A N/A N/A N/A N/A N/A Advertising network N/A N/A N/A N/A Google AdSense N/A your server is using a caching method to speed up page display. Perfect Perfect Too bad Perfect Perfect Perfect your website doesn't use nested tables. Perfect Perfect Perfect Too bad Perfect Perfect your website is using inline styles. Too bad Too Bad Too bad Too bad Too bad Too bad your website has too many CSS files (more than 4). Too bad Perfect Perfect Too bad Perfect Too bad your website has too many JavaScript files (more than 7). Too bad, Perfect Perfect Too bad Too bad Too bad your website takes advantage of gzip. Perfect Perfect Perfect Perfect Perfect Too bad
  15. 15. Parameters Magicbricks 99acres Housing Commonfloor Makaan Indiaproperty Analytics comScore Yes Yes N/A N/A N/A Yes Crazy Egg Yes N/A N/A N/A N/A N/A Google Analytic Yes Yes Yes Yes Yes Yes New Relic N/A N/A Yes N/A N/A N/A W3C Validity N/A N/A N/A N/A N/A N/A Clicktale N/A N/A N/A N/A Yes Yes Errors 1066 1219 23 842 1064 111 Warnings 1459 1529 12 47 255 54 Doctype XHTML 1.0 Transitional XHTML 1.0 Transitional HTML5 XHTML 1.0 Transitional N/A XHTML 1.0 Transitional Encoding Missing UTF-8 UTF-8 UTF-8 UTF-8 UTF-8 Deprecated HTML No Yes N/A N/A N/A Yes Directory Browsing No No No No No No Server Signature No No No No No No
  16. 16. Mobile Rendering – Very Slow
  17. 17. SEO
  18. 18. Keywords Consistency
  19. 19. 1. Visitors
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  61. 61. Thank You

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