0601084 branding for deore consultancy services

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A
PROJECT REPORT
ON
“BRANDING FOR DEORE CONSULTANCY SERVICES”
SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL
FULFILLMENT OF TWO YEAR FULL TIME COURSE
MASTER IN BUSINESS ADMINISTRATION
SUBMITTED BY
DHIIRENDRA HYDERABADWALE
(2006-2008)
VISHWAKARMA INSTITUTE OF MANAGEMENT
PUNE - 411048

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Acknowledgement
It is always a difficult task to acknowledge all those who have been of tremendous help in
an academic project of this nature and magnitude nevertheless, I have made a sincere
attempt to express my gratitude to all those who have contributed to the successful
completion of this project through this project report.
As I present this report on “BRANDING FOR DEORE CONSULTANCY
SERVICES” in Deore Consultancy Pvt.Ltd. I am aware of the humanity and gratitude
towards all the individuals who have so kindly offered me their time, skill, knowledge,
advice, and facilities, or guidance.
I am extremely grateful to Ms. Ashwini Pilangwad– (Marketing Executive) of Deore
Consultancy Pvt.Ltd, Kothrud, Pune for giving me this opportunity to develop this
project and making all the resources available to me with the intention of success of this
project.
I also take this opportunity to express my deepest gratitude to my Project Guide
Mrs.Dr.Vandana Gote for her constant support, guidance and encouragement.
My special thanks to MANAGING DIRECTOR of Deore Consultancy Pvt.Ltd.
Mr.Ankush Deore. Last but not the least I would like to thank my parents, all the
employees and all my friends who have always been a strong support during the entire
course of my project and without their co-operation the completion of this project would
not have been possible.
Dhirendra Hyderabadwale

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INDEX
Sr. No. Topic Page No.
1 Acknowledgement. 2
2 Index. 3
3 Executive summary/Introduction of Project. 4
4 Objective of the Project. 6
5 Research Methodology. 8
6 Feedback for questionnaire in graphical format. 10
7 Research Work as per Objectives. 13
Important aspect of Branding. 13
10 Punch lines. 16
3 Branding Themes. 17
Clarification for designed Punch Lines. 18
4 Advertisements designed. 23
8 Company Detailed Profile. 27
company's Vision and Mission. 29
Organization Structure. 30
Breif History of Company. 32
9 Conclusion. 46
10 Suggestion and Recommendation. 47
11 Questionnaire. 48
12 Bibliography. 51

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EXECUTIVE SUMMARY.
Project Name:
BRANDING FOR DEORE CONSULTANCY SERVICES.
EXECUTIVE SUMMARY:
The Project refers to built strong branding strategies by means of suggesting and
designing promotional tools and techniques such as branding themes, punch lines, media
advertisements etc, so as to decide the best possible way to promote the company and
help it to emerge as a brand in Software industry.
As the company is involved in Software and Web designing (Web-site designing) and the
company is presently into its growth phase, it needs strong Branding strategies in order to
have a good brand Image in its market which is loaded with giant competitors, hence the
company tends to have an edge over its competitors by having effective branding themes
and punch line and decent advertisements so that it can get sound attention in the market
and hence further the company can prove itself with its excellent products and services in
IT field.
This project have been designed in order to fulfill this need of the company, where I have
referred many sites and used my creativity to design best possible Branding strategies and
advertisements for the company along with the company’s support to a great extent by
guiding me at all times in this project.

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REASON FOR SELECTING THE TOPIC
The topic has been allotted to me by the company by the HR manager Ms.Supriya
Palsonkar, after the interview conducted in the company corporate office.
The company was in collage campus for requirement of 12 projects for different
research’s and market survey and other marketing areas, this project of Branding was
given to design best themes for the company.
This was the reason for selecting the project and also I think this was the project where I
think I have done best from my point of view, besides the others topics available.

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PROJECT OBJECTIVES
Objective:
1) To collect 30 responses, out of which 10 from IT professionals/IT Field, 10 from
educational institutes involved in teaching Advertisement and promotional
techniques, 10 from corporate people or companies who understand and know the
importance of web-designing and ERP solutions.
2) To create 10 effective Punch Lines for company with view to its short and long
term objectives, target market etc, to take attention of customers and help it to
emerge as a Brand.
3) To create 3 Branding Themes for the company with the same view and for the
same intention stated herein above.
4) To design 4 Print media Advertisements for effective advertisement and
generating awareness in market.
5) To identify elements of Brand and Brand Equity.
6) To plan and develop other aspects within the organization which helps for
promoting the Organization.
 Primary Objective:
To Increase the brand image of Deore Consultancy services Pvt.Ltd.
 Secondary Objective:
In order to achieve its main objective of improving the brand image of the
company, secondary objective refers to the path selected for achieving its main
objective, i.e. it involves activities like designing 5 Paper advertisements, 10 effective

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punch lines, 3 branding themes and other elements as preparing questionnaire for
collecting suggestion from different people as guided in the project objectives by the
company and collecting 30 responses for improving organizational promotional
activities effectively.

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RESEARCH METHODOLOGY
Meaning:-
Research means the process of getting knowledge and that can be carried out either
arbitrarily or in a systematic fashion. It is a purposive investigation.
Research process involves defining the problem, formulating the hypothesis, organizing
and evaluating the data, deriving inference and conclusion after careful testing.
Definition:-
 According to bery “A careful investigation or inquiry specially through search for
new facts in any branch of knowledge”
 Redman and mory defined research as “Systematized effort to gain new
knowledge”.
DataCollection Method:-
The Researcher has collected required information through following:
1) Primary Source
2) Secondary Source
A. Primary Source:
Primary data are those data which are collected for the first time. It is better to go for
primary data since it is first hand information and there are less chances of personnel bias
and information can be collected with accuracy at the same time. It could be retabulated
and survey concerned in various forms this data can be used. For collecting primary data I
have chosen the questionnaire method.

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B. Secondary Source:
It consist of information that already exists some were, have been collected
for another purpose. The two type of secondary source are as under:
a. Internal source:
Internal secondary data includes the data generated within the
organization.
 Company Profile.
 Company Senior Person.
b. External sources:-
External secondary data is collected from out side of the organization, like
 Internet, websites, the web-site used by me is www.edeore.com, which is
the company’s website.
 www.google.com, for checking the availability of the punch lines designed
by me weather already used for another company or not.

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Feedback for Questionnaire in form of Graphs and Diagrams.
1) The Feedback is taken for the entire questionnaire above, but only some of them are
included here. Though all are equally important but some are useful for company
database, some for fulfilling the project objective and some for generating customers.
2) The feedback is collected from 30 responses, out of which 10 from IT
professionals/IT Field, 10 from educational institutes involved in teaching Advertisement
and promotional techniques, 10 from corporate people or companies who understand and
know the importance of web-designing and ERP solutions.
3) The project has been also designed keeping all these feedbacks in mind as the
samples are decided after discussions with the company’s Marketing authorities.

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a)
1)
(Feedback from 30 people was taken for which the above result was obtained, it was
found that more than 75% people agreed that Internet advertisements and websites are
useful Promotional Techniques.)
b)
found than 100% people replied that Web-Designing and IT companies are playing a
vital role for Businesses to grow and develop in this era of Globalization.)
Weather Internet advertisements and websites are useful
Promotional Techniques?
Yes, 23
No, 7
Yes
No
Weather Web-Designing and IT companies are playing a vital role for
Businesses to grow and develop in this era of Globalization?
Yes, 30
No, 0
Yes
No

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c)
found that 80% of the companies were using specialized software Products or having its
Website.)
d)
(Feedback from 30 people was taken for which the above result was obtained, most no of
respondents i.e. 30% replied for having exiting offers by providing services on lower cost
than competitors, 27% replied of placing huge advertisements, 13% replied for
combination of both the above, 17% replied of appointing good marketing staff able to
attract industries for Marketing while remaining 13% people were having different
replies, some asked for sending mails and letters to potential customers for direct
interaction while some asked for telecalling method to take leads and then approach the
customers to convince them.)
Is your company using specialized software Products or having its Website?
Yes, 24
No, 6
Yes
No
What would be your suggestions to the Web-Designing and IT
companies who are providing good solutions and services but
not popular?
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8
4
5
4
Having exiting offers by providing
services on lower cost than
competitors.
Placing huge Advertisements.
Both.
Increasing Marketing efforts by
appointing good marketing
people able to attract Industries.
Other.

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4) Research Work as per Objectives.
Important aspects of Branding:
1) Definition of Branding:
Branding is an important strategy for differentiating a product from its competitors. It is a
name, logo, trade mark, patent no or package design i.e. used to distinguish the firm’s
product or services from others.
2) Definition of Brand:
A brand is a name, term, sign, symbol or deign, or a combination of them, intended to
identify the goods or services of one seller or group of sellers and to differentiate them
from those of competitors.
Aspects related to Branding Decision:
The first decision is whether the company should develop a brand name for its product.
In the past, most products went unbranded. Producers and middle men sold their goods
out of barrels, bins and cases, without any supplier’s integrity. The earliest signs of
branding were in the efforts of medivial guilds to require craftspeople to put trademarks
on their products to protect themselves and consumers against inferior quality. In fine
arts, too, branding began with artists signing their works.
But today, branding is such a strong force that hardly anything goes unbranded. Salt is
packaged in Distinctive manufacturers containers, oranges are stamped with growers
names and further all sectors like automobile or may be service is today well known
according to its brand name.
/

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Why branding the products? / Advantages of branding.
1) Brand name makes it easier for the seller to process orders and track down
problems. i.e. it makes easy to record orders from the variety of product range available
with him, of particular type the consumer demands.
2) The seller’s brand name and trademark provide legal protection of unique product
features, which would otherwise be copied by competitors.
3) Branding gives the seller the opportunity to attract a loyal and profitable set of
customers. Brand loyalty gives sellers some protection from competition and greater
control in planning their marketing program.
4) Branding helps the seller segment markets.
5) Good brands help built the corporate image. By carrying the company’s name,
they help advertise the quality and size of the company.
DEFINATION OF MARKET RESEARCH:
The purpose of Market Research is to obtain information which helps in identification of
a marketing opportunity or problem, to determine the issues dimension and magnitude to
enumerate and evaluate the alternative solutions select the right Course of action and the
follow through the systematic gathering, recording and analyzing of data about problems
relating to the marketing of goods and services is the significance of market research.
The essential purpose of market research is to provide information which will facilitate
the identification of opportunity or problem situation and to assist managers in arriving at
the best possible decisions when such situations and encountered

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Other aspects of Branding.
Brand equity
“Brand equity” refers to the value of a brand. Brand equity is based on the extent to which
the brand has high brand loyalty, name awareness, perceived quality and strong product
associations. Brand equity also includes other “intangible” assets such as patents,
trademarks and channel relationships.
Brand equity
The value of a brand. From a consumer perspective, brand equity is based on consumer
attitudes about positive brand attributes and favorable consequences of brand use.
Brand image
“Brand image” refers to the set of beliefs that customers hold about a particular brand.
These are important to develop well since a negative brand image can be very difficult to
shake off.

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a) Designing 10 punch lines for Deore consultancy services
Pvt.Ltd.
1) Deore- Sophisticated Web-Business Solutions.
2) Deore- Innovation with sophistication for your business solutions.
3) Deore- Sophisticated Innovation for your business solution.
4) Deore- Building Smarter business.
5) Deore- Developing Ideas for your Business.
6) Deore- Designing your website as smart as your business.
7) Deore- Building websites with style.
8) Deore- Designing Smarter Web-Business Solutions.
9) Deore- IT solutions for Smart Businesses.
10) Deore- Ultimate IT solutions for your success.

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b) Designing 3 branding themes for Deore consultancy services
Pvt.Ltd.
1) Deore- For your business and web Solutions.
2) Deore- Genuine IT solutions for your business
Conditions/Situation.
3) Deore- Quality IT solutions for your business Problems.

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c) Clarification for the 10 Punch Lines for Deore consultancy services
Pvt.Ltd.
The clarification for these punch lines has been given here under, so as to clarify how
these meets with the company mission and vision statements.
How these moves hand in hand to the company objectives and weather been imitated or
really genuinely designed by me.
Hence for this purpose as well as for showing how and why only these words and phrases
have been used in a particular Punch line, detailed clarification have been given by me as
under.

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1) Deore- Sophisticated Web-Business Solutions.
This punch line have been selected as it covers both the services provided by Deore i.e.
Web designing as well as Software solutions for different companies.
In observation of different punch lines of various companies, most of the companies are
either having their title of business solution or Web designing, so this theme was an
attempt to have a fusion of both the major services provided by the firm.
Additionally the word sophisticated is given as prefix which builds a strong image and
conveys our message in more precise manner, also this suits the company’s mission
statement of “To enhance efficiency and effectiveness of our customers business by
providing them with most excellent and innovative information Technology solutions”.
2) Deore- Innovation with sophistication for your business solutions.
This Punch line once again conveys the company’s Mission statement by word
sophistication which have been referred earlier, innovation definitely suits in the punch
line as without innovation no one can built smart and different web sites as well as no one
would be able to build different Softwares which suits the companies requirement for
simplifying their work.
3) Deore- Sophisticated Innovation for your business solution.
This punch line is very similar to the previous one, but having different sentence
formation than the above one.
As it depends on person to person how they take a particular sentence and which sentence
suits more, hence this punch line conveys same message but is quoted in different way, to
let you to have the best alternative with best formation of words.

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4) Deore- Building Smarter business.
This is very short punch Line but conveys lots of Messages.
Basically Web-Designing helps the companies in portraying themselves in front of the
world for their various services provided; hence Smart Web-designing would help them
to do their job precisely as well as improves their image in front of their customers and
people they want to access with.
Software designing i.e. Software Packages helps the companies to reduce their work by
simplification process and procedures, by which companies can save lots of time involved
for unnecessary or lengthy operations.
Now a days saving time is saving money, hence the time saved by these packages
provided by us, helps these companies to earn more profit.
Hence it conveys that smart work is required rather that hard work.
5) Deore- Developing Ideas for your Business.
This punch line refers the second half of previous given clarification, i.e. for Software
Designing. This conveys that we develop the best ideas for your business, which ease
your routine time consuming processes and procedures and help the companies to get the
best out of our ideas in form of software packages.
6) Deore- Designing your website as smart as your business.
This punch line is solely referred to Web-Designing, but is very effective.
The punch line also makes feel the customers that we will design their web-site equally
smart as their business, which I think generates a feeling of getting praised by us.

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And all of us know very well, how effective tool Praising is in real life as well as in
business to generate customers and grow our business.
7) Deore- Building websites with style.
This punch line once again refers only to web-designing, but again quoted in different
way.
Here the sentence is formed in such a way that we design the web-sites with style and
now a days what matters is STYLE, hence we can get noticed even with this small but
effective sentence.
8) Deore- Designing Smarter Web-Business Solutions.
This Punch line is also conveying the same message as in the punch line, hence would not
require much clarification, as quoted in different way.
9) Deore- IT solutions for Smart Businesses.
This Punch line refers to the IT solutions part. Frankly speaking this is much repeated and
indifferent word used by most of the companies in their punch line, the difference would
be “For smart businesses”.
The clarification of smart Business is already stated above for 4th
Punch line.

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10) Deore- Ultimate IT solutions for your success.
This is one more very different and one of my favorite punch Line.
This punch line have taken the maximum time for formation, as I was thinking to put the
word IT solutions in an effective form, which would also motivate the companies to go
with Deore and simultaneously match with the companies vision and mission statement.
Hence this punch conveys that our IT solutions are the ultimate ones and let its user’s
success.

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Advertisement for Deore consultancy Pvt.Ltd.
Advertisement no:1
-----------------------------------------------------------------------------------------------------------
Exiting Web-Designing packages for smart companies who want to live globally in this
global era through Internet Websites.
Deore now provides you with affordable packages to flourish your business in an
extravagant style with us.
We promise that we’ll design and maintain your Web-site as smart as your Business.
Elite web-sites for Elite companies………..
Deore- Designing Smarter Web-Business Solutions.
We also offer 7 sophisticated ERP solutions for construction and hospitality businesses.
For more details log on to www.edeore.com
Tel: 020-32504122. Mob: 9370286060.
Office no: D-15, Rahul complex, Paud road, Kothrud, Pune- 411 038.
------------------------------------------------------------------------------------------------------------

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Advertisement no:2
------------------------------------------------------------------------------------------------------------
Are you satisfied with your old way of Advertising?
How can you be without a Web-Site.
We offer exiting and most affordable packages for designing and maintaining your web-
sites to keep your company with the global environment.
Elite web-sites for Elite companies………..
We also offer 7 sophisticated ERP solutions for construction and hospitality businesses.
Tel: 020-32504122. Mob: 9370286060.
------------------------------------------------------------------------------------------------------------

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Advertisement no:3
------------------------------------------------------------------------------------------------------------
We provide different IT services locally as well as globally.
Some of them are:
Custom application development, Web Solutions,
Enterprise Application Services, System Integration,
IT Consulting, IT Outsourcing.
What else are you searching for………….
Tel: 020-32504122. Mob: 9370286060.
------------------------------------------------------------------------------------------------------------

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Advertisement no:4
------------------------------------------------------------------------------------------------------------
Thinking of Designing a Smart Web-Site for your Company?
Or
Thinking for a smart ERP solution package to take off your work load?
We are having exiting and most affordable packages for you with the best genuine
solutions,
So, what else are you searching for………….
Tel: 020-32504122. Mob: 9370286060.
------------------------------------------------------------------------------------------------------------

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Detailed company Profile of Deore consultancy Pvt.Ltd.
The company profile is been highlighted here in detail, as these details are totally used to
design all the objectives of the project as required in this project. Hence should be given
due importance for this project consideration as it was only possible me to design the
branding themes, Punch lines as well as the advertisements as per the company’s mission,
its type, organization structure, strengths and weaknesses and other aspects like the
products and services produced and sold by the organization, which all are included in
this Profile.
The Company profile and details are divided and sub-divided into:
Services provided by the company.
Company’s Mission and Vision.
Company’s History
Products sold by the company.

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Profile of Deore Consultancy Pvt.Ltd.
About Deore Consultancy Services:
Deore consultancy services is a growing Information Technology Consulting and
Software Services company located at Pune, India. We provide IT services to increase
efficiency, enhance productivity and reduce operating costs of our customer's businesses.
Our expertise lies in identifying customer’s business goals, choosing the most appropriate
technology and efficiently designing & developing solutions to maximize customers’
Return on Investment. Our customer centric approach helps us to provide best possible
solution for the following range of services;
Custom Application Development
Web Solutions
Enterprise Application Services
IT Consulting
IT Outsourcing

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 Company’s Vision and Mission.
Vision Statement
"To achieve a highly efficient and effective sustainable world with each individual having
equal opportunity to enjoy its valuable resources in peaceful manner."
Mission Statement
"To enhance efficiency and effectiveness of our customers' businesses by providing them
with most excellent and innovative Information Technology solutions."
Core Ideology
Core Values
1. Truth: Truthfulness in business (legal and ethical business practices)
We will conduct our business fairly with honesty and transparency
2. Customer is at the highest priority
We shall strive for utmost customer satisfaction and delight
3. Quest for innovation and creativity
We shall consistently strive for creativity and innovation in our organization
Core Purpose
Our core purpose is the attainment of a sustainable world.

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CORPORATE OVERVIEW
The corporate governance structure specifies the distribution of rights and responsibilities
among different members in the corporation, such as, the board, managers, shareholders
and other stakeholders, and spells out the rules and procedures for making decisions on
corporate affairs. By doing this, it also provides the structure through which the company
objectives are set, the means of attaining those objectives and monitoring performance.
This section details our board of directors and corporate structure;
Currently, Founder directors Mr. Ankush Deore and Ms. Kalyani Joshi constitute the
board of Deore Consultancy Services. We are in the process of selecting eligible
professionals for our Board of Directors as well as Board of Advisors positions.
Current Structure:
Matrix Organization
At Deore, we follow matrix organizational structure and take advantage of strengths of
functional and projectized organizational structures. Strong matrix at Deore ensures that
the project managers get maximum autonomy and authority to take project related

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decisions required for successful completion of the project.

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Brief History:
We are a growing company in the search of ways to make a difference in the world
economy. Mr. Ankush Deore, Chairman and Founder-Director of our company with his
quest for entrepreneurship started evaluating different opportunities since May 2001. In
June 2004, he along with Ms. Kalyani Joshi established "Center for Entrepreneurship and
Business Management" (CEBM) to identify, evaluate and exploit business opportunities
across the globe and mainly to lay a strong foundation for a visionary company in the
forming. In March 2005, "Deore Consultancy Services Private Limited" was
incorporated. Currently Deore Consultancy Services is engaged in developing
infrastructure and establishing a global customer base. In short term, we are aiming to
increase our strength to 100 professionals.
Quality:
At Deore, we take utmost care to ensure success of our projects. Our robust project
management systems ensure that scope and quality of the project are delivered within the
specified time using allocated resources.
Apart from project management techniques, several other quality tools are used to
improve processes in each area of Deore's operations. Recently we implemented Six
Sigma methodology for improving few of our processes. Implementation of Six Sigma
significantly improved customer satisfaction through cost reduction, reduced project
delivery time and improved customer relationship management.
At Deore, we are continually trying to improve ourselves to deliver better solutions to our
clients at lower costs and improved quality. We have implemented quality management

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systems to deliver high performance every time. We are also a certified ISO 9001:2000
organization.
At Deore, we consistently evaluate ourselves for improvement that will bring smile for
our customers. We plan to be a CMM Level 4 company by 2008.
Why Deore Consulytancy Services?
Deore Consultancy Services is an Equal Employment Opportunity Organization. At
DEORE, we provide equal opportunities to all our employees and all qualified applicants
for employment, without regard to their race, caste, religion, color, ancestry, marital
status, sex, age, nationality and disability.
DEORE presents valuable employment opportunities which include higher
responsibilities and superior opportunities. Opportunities are presented with well drafted
development plans which ensure faster growth with steep learning curve. Our culture
fosters creativity and makes DEORE one of the best places to work for.
We recommend you to surf the career section to know more about us and understand
employment opportunities at DEORE. We welcome you to join us and unleash your
creative potential. No doubt, you will find DEORE as one of the best places to work for.

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COMPANY’S PRODUCTS:
THE COMPANY DEALS WITH THE FOLLOWING PRODUCTS.
Deore QT
Deore Estimate
Deore School
Deore Inventory
Deore CRM
Deore Purchase
Deore ORS
1) DEORE QT
Objective
Finding out quantities has been tough task for Construction companies till date. Process is
tedious and time consuming but equally important as success of whole project rests on
this correct quantity estimates.
By keeping in mind this unique need of Construction companies, “Deore Consultancy”
has introduced special software solution “Deore QT”. Extensive research of two and half
years has finally fruited into this unique Quantity Take-off product. With the desire to
empower construction companies with technology and improve their efficiency, Deore
Consultancy has developed this much awaited software solution.
Finding out quantity has never been so easy and fast as with Deore QT. With special
interface with AutoCAD, this solution does wonders. Just open your AutoCAD drawing
and start finding quantities within minutes by selecting drawing. The thing which used to
take days and months of civil engineers can now be done in minutes, thanks to Deore QT.

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You need not be necessarily civil engineer either. Even non-engineer can use it
effectively with its very User friendly GUI and overall architect. Once trained, any person
can find out different quantities like "Skirting", "Flooring", "Plaster", "White wash",
"Neeru Finish", "Concreting of columns, beams, foundation", "Steel" etc easily.
Latest technologies have been used to develop this desktop based application to be in
pace with fast changing technological world. It can be installed machines of various
configuration and periodic updates help our client to make the most of our extensive
research and innovative solutions in this field.
2) DEORE ESTIMATE
Objective:
"Deore estimate" is an end to end solution for carrying out the cost estimation of various
projects. It not only automates the estimation process but also helps in generating various
reports which are proving to be most important documents while taking critical decisions.
Estimation is one of the most important but equally tedious and time consuming process.
As estimation is carried out in the initial phase of life cycle of the project, its importance
is highlighted with the fact that maximum cost reduction can be carried out with effective
and accurate estimation. Doing estimation manually becomes time consuming when
building plans are altered number of times beforegetting finalized. The cost involved also
goes up in this whole process. Deore estimateTM
is very effective and interactive software
specially designed for construction companies, contractors and builders to give them an
edge over competitors. It is designed to prepare detailed estimate and adopt various
Schedule of Rates (SOR).
The Items of work can be picked directly from the Schedule of Rates which

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helps in considerable time saving. It automates the estimation process, helps in generating
measurement sheets and abstract report. It is equipped with database of resources viz.
materials, machines and labour. Different reports can be generated using this software,
which empowers the management to take effective decisions.
These reports also give the break-up of cost of different types of materials being used in
construction. Deore estimate helps the management in resource allocation, budgeting and
hence the cost cutting and effective financial control over the project.
Salient Features
Easy to use: This solution is highly interactive and user friendly.
Estimation process automation: It streamlines the process of cost estimation.
Resource database: You can maintain data of all resources like material, labour
and machinery.
SOR: It can store multiple schedules of rates. You can select suitable SOR for
particular project.
Easy reports: Reports like Abstract sheets and measurement sheets can be
generated at the click of button.
Analyze resources for optimum allocation.
Analyze cost incurred in the project lifecycle for managing fund allocation and
budgeting.

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3) DEORE SCHOOL
ERP SOLUTION FOR EDUCATIONAL INSTITUTES
Education industry has gone numerous changes in last 10 years. Introduction of
technology has changed the ways in which things are being carried out. Continuous
efforts are being made to reduce efforts and time involved in various function of the
school or college. Automation of schools or colleges has started with introduction of
Computers. But just presence of computers is not enough. These machines need to be
equipped with effective softwares which will take care of day to day administration, track
the progress of students, analyze their performance, automate library functions etc.
With the aim of serving educational institutes, Deore Consultancy services has introduced
Deore school; a comprehensive software solution which helps in automating most of the
activities of any educational institute. DEORE School can be implemented at any
educational institutes including CBSE, ICSE, and State level Educational Institutes etc.

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Providing total information to the parents at any time right at your desk
DEORE school has been designed after extensive research conducted into 200 schools.
The findings revealed that each School has its own particular style of functioning. For
instance some schools conduct exams term-wise, some monthly and some weekly.
DEORE school has therequisite flexibility to be configured and customized to meet your
requirements, instead of you having to change to the software style.
DEORE school is designed for Windows with web integration, and support to tools like
interactive Voice system (IVR), Optical character Recognition (OCR), Radio Frequency (
RF) etc. which gives you the option of integrating DEORE school to any technology.
Salient Features
Personal attention to each student
Excellent control on the activities on Schedules
Reduces work load considerably
Significant improvement in school performance
Accuracy in calculating the performance of Students
Accuracy in calculating the performance of Students
Analysis of school progress in minutes using DEORE School, removing the
burden of going through all registers.
Updating of books of Accounts accurately and with semi automated entries.
Information of Fee dues
Information of the Employees day to day activities at your convenience.
Secure storage of data, no pile up of registers.
control of Library Books

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DEORE school can be used in a multi user and multi location system. For example you
can have one system each in fee counter, accounts, staff room, Principal/Director office,
on which all can work online. Using School 2000 you can integrate all the systems you
have at different locations to a center location for your analysis. You can also convert any
of the reports generated through DEORE school to any format, so that you can send an
income and expenditure account or performance of student through e-mail.
DEORE school has lot of other features, which are very useful, reducing your workload,
helping you to improve the School performance.
4) DEORE INVENTORY
Objective
Managing and analyzing inventory has never been so easy as demonstrated by "Deore
inventory". No other option to this solution as far as managing inventory at construction
companies is concerned.
Description
Keeping inventory costs down is crucial to gain competitive advantage in present global
scenario. Effective management of inventory and in turn cost reduction has emerged as
one of the biggest challenge for managements in most of the organizations.
Implementation of effective software is an ultimate solution to reduce the costs of
inventory.
"Deore inventory" helps companies slash inventory costs by providing tighter control of
stock levels. Deore approach to inventory control is designed and executed to maximize
efficiency and flexibility on a task by task basis. This software is efficiently tailored to

40
meet your specific inventory management needs. It not only automates the inventory
management process but also delivers decision making
support through number of reports.
"Deore inventory" is basically having two modules. "Core module" and "Ancillary
Module". Core module is implemented at the corporate office location while Ancillary
module is implemented at work sites. Details of vendors as well as different construction
items can be stored in the system. Arrival or the issuance of the raw material is inserted at
the site location in Ancillary module and this data is updated with Core module on
periodic basis.
Development in latest MSFT technology and strong functionality has made this software
one of its kinds for inventory management.
Salient Features
Daily updation of stock at site and the head office.
Detailed report of total stock at all sites as well as stock levels at different sites.
Identification of excess stock at some of the site as well scarcity of stock at other
site.
Supports in decision making over movement of stock from one site to another.
Keeping track of daily issued material, issuing authority and concerned issues.
Fraud prevention.
Keeping track of rejected material.
Overall stock valuation and effective sock management.
Customized reports to support the decisions of management.
A computer system can automate the purchasing for a great deal of product but must also
deliver decision-making support for purchases.

41
4) DEORE CRM
Objective
Deore CRM empowers management to keep effective track of all the customer enquiries
along with assessing payment dues on day to day basis.
Description
At Deore we believe that Customer Relationship Management (CRM) is not just a
process; rather it is a strategy designed to understand, anticipate and service the needs of
an organization's present and potential customers. It is a philosophy to us which gets you
closer to your customers.
Our philosophy has led to origin of an effective CRM solution especially designed for
construction industry. This CRM solution named as Deore CRM helps our customers
continually gather information about their customers. Analysis of gathered information
helps in decision making concerning converting enquires as well as retaining existing
customers.
Deore CRM has ample functionality for effective management of customer data. Keeping
customer follow up, scheduling appointments, arranging site visits has never been so
easy. Deore CRM also keeps track of post sales payment schedules of each customer.
And that’s not all; it also helps in analyzing efficiency and effectiveness of your sales as
well as recovery staff.

42
Few features of our Deore CRM re listed below;
Salient Features
Save information of customers and their requirements.
Analyze information, to craft marketing strategy.
Schedule customer appointments.
See daily appointments.
Weekly, monthly and custom views also available.
Automatic reminders make sure you don't forget any appointment.
Keep effective follow up of enquiries.
Scheduling customer payments.
Keeping track of all payments.
Administer performance of sales as well as recovery personnel.
6) DEORE PURCHASE
Objective
Deore Purchase aims at optimizing procurement process at any construction company
which will lead to reduction of paper work, increase in efficiency of operation and in turn
improves the profit.
Description
"Deore Purchase" offers comprehensive software framework specifically designed to
meet the challenging demands of Construction industry. It has a user-friendly interface
and easy navigation allowing user to spend very little time learning the product. Its
excellent interface guides the user throughout the process and ultimately reduces the
stress with increase in efficiency and improved purchase cycle.

43
"Deore Purchase" offers a broad range of features and functionality. This software is
helping construction industries to automate and standardize the process. It has
significantly reduced the paperwork and left minimal SEOpe for error.
This software is having provision to fill in the data of all the vendors and information
About different items to be purchased. User can easily choose vendor as well as items
while releasing purchase order. User can submit it in print format or even send the
document by electronic means. Database of vendors as well as items give wide range of
choice to user at the click of a button. Once database is prepared then user can use it
whenever required without spending time in filling up the information.
Entries of cash purchases can be made easily. User can see the details of purchase orders
released and items received for the specified period within seconds at a click of a button.
This gives user birds eye view over transactions and in turn increase the efficiency of
management. Different reports can be generated which are very useful in day to day
functioning of management.
Salient Features
Generation of purchase orders.
Facility to enter details of Cash Purchase and effective track of the same.
One time feeding of details of vendors and items which can be used while
generating any purchase order.
Procurement of right material at the right time.
Automatic generation of RFQ, Request For Quotation for purchase.
RFQ as well as Purchase Orders can be sent electronically to specified parties.

44
Details of transactions over specific period of time can be obtained at a click of a
button.
7) DEORE ORS (ONLINE RECRUITMENT SYSTEM)
Objective
"Deore ORS" is an excellent assistant to any HR manager who now a days is spending lot
of time and effort to scrutinize and recruit right kind of people. It not only streamlines the
work but also helps in perfect selection.
Description
"Deore ORS" is easy to operate and powers recruiting efforts of companies in different
industries. It is a Windows based and database-driven software which provides complete
application management, tracking of candidates, detailed search based on criteria,
electronic communication management and automates the hiring process as a whole.
Prospective candidates can upload their CVs along with application for particular vacancy
in your organization and these details will come to you in sorted format which is very
easy to deal with. Powerful search option helps user to assort candidates as per the
requirement and saves huge amount of time required go through the complete life cycle of
recruitment process. Once candidates are classified, e-mails can be sent to all of them
with the click of a button.
As a leading provider of customized software, Deore Consultancy has the industry
knowledge, technical expertise and foresight to help you realize your business goals, fully
utilize your available resources, and increase productivity. Streamlining every aspect of
the recruitment process, "Deore ORS" certainly empowers the HR Manager to take most
appropriate decision.

45
Salient Features
Automatic storage of CVs in database, which are submitted online.
Search of candidates based on various criteria like experience, position applied
for, location etc.
Excellent detailed resume management
Easy contact facility to prospective candidates.

46
Conclusion:
The conclusion of this project is that, after the feedback taken from targeted people of
sample size 30, it was found that 76% of the people think that Internet advertisements and
websites are useful Promotional Techniques and 100% people replied that Web-
Designing and IT companies are playing a vital role for Businesses to grow and develop
in this era of Globalization. Also it was found that 80% of the companies interacted were
using specialized software or have its own web-site. Also 30% respondents replied for
having exiting offers by providing services on lower cost than competitors while 27 % for
advertisement to capture more market.
Also the project was successful to design 10 effective punch lines, out of which 1 have
been finalized by the company to be used along with its brand name.
As directed by the company 3 Branding themes and 4 Advertisements have also been
designed, which are designed as per company’s objective and point of view to attract
people and gain good market share.
As per the objectives, the project also contains elements of Brand and Brand Equity
which helps us to understand this project more precisely.
All this indicates that the project has been successful to fulfill its ultimate objective i.e. to
help the company to emerge a Brand in IT and Web-designing Industry.

47
Suggestions and Recommendations:
After this research study in Deore consultancy I would like to suggest the company that it
should improve its infrastructure in terms of ambience and comfort.
Though the company has been started few years before and is in its growth phase but still
has achieved good success and presently having good client base in field of construction
and related field, hence have a great future in ERP and Web solution.
Also the operations are very systematically carried out; hence staff can work more
effectively in better ambience with more facilities provided.

48
Questionnaire:
QUESTIONAIRE FOR SUGGESTING STRONG BRANDING STATEGIES FOR
I.T. AND WEB DESIGNING COMPANIES.
________________________________________________________________________
1) Name:
2) Designation and qualification:
3) Income Group:
[ANNUAL INCOME]
2, 00,000
2,00,000-3,00,000
3, 00,000-5, 00,000
5, 00,000 and Above.
4) Company:
5) Address and Contact Information:
i) Contact No: ii) E-mail: iii) Facsimile:
6) Do you believe on Brands or Branded Products?
Yes No
7) If yes, are you loyal to the Brand you always purchase?
Yes No

49
8) Do you believe that Internet advertisements and websites are useful Promotional
Techniques? Do such techniques help the companies to promote themselves as well as
their Brands? How?
Yes No
________________________________________________________________________
________________________________________________________________________
9) Do you feel that Web-Designing and IT companies are playing a vital role for
Businesses to grow and develop in this era of Globalization? How?
Yes No
________________________________________________________________________
________________________________________________________________________
10) Is your company using specialized software Products or having its Website?
Software Products: Yes No
Website: Yes No
11) If yes, in what way does your company get benefited by these techniques? If no,
don’t you think you can promote/ optimize your organizational cost by using them?
If Yes:
________________________________________________________________________
________________________________________________________________________
If No:
________________________________________________________________________
________________________________________________________________________

50
12) What would be your suggestions to the Web-Designing and IT companies who are
providing good solutions and services but not popular?
________________________________________________________________________
________________________________________________________________________
13) What are the tools and techniques that you suggest these companies to promote
them?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Signature

51
BIBLIOGRAPHY
BOOKS
 Marketing management by Philip Kotler
 Marketing management by R.K.Saxena.
 Company Profile.
WEBSITE
 www.edeore .com
 www.google.com

0601084 branding for deore consultancy services

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