Evolving Web based IPTV
services
2009.04
Jinhong Yang, sunupnet@gmail.com
BNLab. KAIST
1

IPTV Evolution - Device
AS-IS
- Telco provides a general set-top, Customer do not have a choice.
TO-BE
- Set-Top will be separate by its functions such as Low-end or High-end
- PC will be support software based IPTV service
IPTV Device
Hi-quality IPTV
Automotive IPTV
divergence
Educate IPTV
Medical IPTV
Remote Monitoring
TO-BE IPTV
Low-end & High-end,
IPTV Device
Mobility
Sensor on IPTV
Mobile IPTV Mobility & All Industry
Set-Top
PC
Simple
AS-IS
Broadcasting centric
Set-top
~ 2008 2009 2010 ~ Time Line
2

IPTV Evolution - Middleware
AS-IS
- ACAP
TO-BE
- What?
IPTV Middleware
divergence
IPTV Middleware
TO-BE
Low-end & High-end
ACAP
Broadcasting centric
What ?
AS-IS
ACAP
~ 2008 2009 2010 ~ Time Line
3

IPTV Evolution - Service
AS-IS
- ‘Content is King’
TO-BE
- Still ‘Content is King’, and Web is …
- after ‘10, What?
IPTV Service
divergence
IPTV service
TO-BE
Web service : Mash-up
Converged IPTV services
Web service
Broadcasting
Broadcasting centric
AS-IS service
Simple integrated web service
Web service
Broadcasting
services
~ 2008 2009 2010 ~ Time Line
4

IPTV Device : AS-IS and TO-BE
TO-BE : Settop box will be diverged from Low-end to High-end capability
Key Issue
- How to support multi windows at home or company or academy?
- How to protect the content security or protection on the PC or web based IPTV service environments?
IPTV Device Evolution
AS-IS TO-BE
Set Top DivX Player Box High-end STB nPVR / DVR PC based
 IPTV service provider  Very small mark  Telco’s choice  User wants to use  Second Windows or
lease model DVR at home or Non-STB based home
academy or company
 Set Top Only
 To support DVR PC based software type
function, settop box (Stand Alone App. or
added more function Browser based)
and processing power
 Web based Remote
Controllable
CAS CAS/DRM
5

IPTV Device - Multi Window #1
IPTV service provider need solution that one home has multi screen
For education or business solution
- E-learning
- Company
To support Multi Window
Legacy MegaTV STB service environments MegaTV Media Home STB based multi windows service
Fiber Modem Fiber Modem
MegaTV
MegaTV STB MegaTV STB Media Home STB
(Gateway)
MegaTV Sub STB MegaTV Sub STB
TV TV TV (MBC VoD) SoIP Devices TV (KBS VoD)
<Home Manager>
6

IPTV Device - Multi Window #2
IPTV service providers
- AT&T Total-Home
- Verizon FiOS TV, Home media DVR
Home DVR
[FiOS TV, Home media DVR]
[AT&T Total Home]
<FiOS TV Mobile Remote DVR>
7

IPTV Middleware : AS-IS and TO-BE
TO-BE : Selection and Focus with Open
- Stand alone App.
- Mobile Platform
- Web browser
> It will be diverged for there own service type or business features
IPTV Middleware
AS-IS TO-BE
Application Mobile Platform Web Browser
 ACAP based  Stand alone App.  Mobile O/S  Browser based Plug-
In or Add-on
 Set Top Only
 Windows based PC  Mobile Device,  Mobile Device, Set
Set Top, Net-book Top, Net-book
 Apple iTunes  Symbian, OSX,  Joost, Veoh TV, etc.
Android
 ITU-T SG16, ‘Web
based Terminal
Middleware’ - China
Telecom
8

IPTV Middleware - Case Study : Internet TV
The experience of current Internet TV service providers : Major Internet TV player moved to Web based player from their own
applications.
- Joost, Veoh TV, Amazon
Application v.s Web browser based
“We continue to offer VeohTV,” said Paez, Lessons from Unbox: Few things we have
“but based on viewer feedback, we know that many of learned: immediacy of playback is very important
our millions of VeohTV viewers would prefer to just to them. We have solved that here by making
view in the browser — so now we’re giving them that every title available for streaming, using a
option.” custom version of Flash 9 player.
Gaude Paez,
Veoh's senior director of public relations Bill Carr,
EVP of Digital, Amazon
9

IPTV Service - Web service listing
Adaptable Web service or functionality from the current web services
- Widget
- Web service (Full browsing or native Web/App)
- Web based Content Syndication
Major services and functionality Issues
Widget Syndication Web Services
Widget Service Web based Content Syndication Integration of Current Web Service
Widget running environments  RSS based content Feed  cooperate strategically (KT-
Widget SDK - Web based Content aggregation Naver.com)
- To provides web based content on  Service Platform
the MegaTV  Open Market
10

IPTV Service - Widget
Success point of Widget services
- early : cooperate with Well-made Widget Service providers
- later : to provide widget platform on the IPTV service environment
Consumer electronic maker and portals are ready to serve widget services
- CES 2009, Samsung-Yahoo! Widget Services.
Verizon FiOS TV : about 2009 Fall, Widget Bazaar service which is app. store for IPTV will be launching.
Widget
First step Second step Final Step
Setup the Widget service Widget service
widget service environment platform launching platform Open
Mega TV’s ACAP-J spec ACAP Targeting the
based High-end level settop box
Widget SDK for ACAP-J based Widget SDK for Web based
Provides a Widget market place To provide native or web ased
only for 3rd Party service API to use settop box capability
providers - Widget Control
- Service restriction or payment
Cooperate with Well-made
Widget Service Open Market Place
(Portal service provider)
Set-top based Web based
Broadcasting centric
Set-top
PC based Set-top based
11

IPTV Service – Open Market
Mobile Handset provider and Wireless telecommunication providers are launching the Mobile App. Market Open
- Handset : Samsung(Application Store), Nokia(Ovi store), Apple(App. Store), Blackberry(Application Center)
- Mobile : O2, SKT(T Store)
- S/W : MS Skymarket
How to use of IPTV Settop Box for client service environments?
Open Application Market War
12

IPTV Service - Web Service
Which web services are more adaptable for TV Screen?
- Search, YouTube and What?
- Social Service??
IPTV Services Design
13

What is web on the IPTV?
Web is simple functionality but it is core value for connection to WWW and interaction service on the IPTV
- Dose need a Full Browsing on IPTV?
14

Thanks
Jinhong
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