Introduction : Local Search Marketing


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Introduction to local search marketing. Explains the reasons why it is a important online marketing tool

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Introduction : Local Search Marketing

  1. 1. Local Search MARKETING <br />Is it really important for local businesses?<br /><br />
  2. 2. What is Local Search Marketing?<br /><br />
  3. 3. Local Search Marketing Statistics <br /><ul><li> According to Google, 20% of all searches are related to location
  4. 4. 43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks
  5. 5. 54% of search users have substituted Internet/search for the phone book. Source: comScore Networks
  6. 6. The Kelsey Group reports that 74 % of Internet users perform local searches</li></ul><br />
  7. 7.<br />
  8. 8. Small Business Search Marketing Survey Results<br /><br />
  9. 9. What Statistics Tell You……<br />More people search internet for local goods and services<br />Traditional marketing methods don’t work now!<br />Importance of creating an web presence<br />Can establish a formidable competitive advantage<br /><br />
  10. 10. Benefits of Local Search Marketing<br />Enhance Your Online Visibility<br /> Target the Customers in Your Locality <br /> Acquire New Clients <br /> More Sales<br /> Increase Your ROI<br /> Develop An Online Brand Image<br /><br />
  11. 11. Where to Start?<br /><br />
  12. 12. Start Building An Online Presence <br />By Creating a Business Website<br />By Claiming Business Listings in Business Directories<br />By Involving in Niche Online Social Networks<br /><br />
  13. 13. Types Of Local Search Sites<br />These are sites which people use online to find local business<br /> Search Engine Maps (Google, Bing and Yahoo)<br /> Review Sites (Yelp, Tripadvisor, Zagat)<br /> Business Directories (InfoUSA, Acxiom)<br /> Yellow Page Directories (, Superpages)<br /> Local Directories (CitySearch, Localeze)<br /> Niche, Industry Specific Directories (Health Grades)<br /><br />
  14. 14. The Three Most Important <br />Get Listed In Search Engine Maps<br />Google Places (Google Maps)<br />Yahoo Local<br />Bing Business Portal<br /><br />
  15. 15. What does Local Search Marketing include?<br />Claim and Verify Local Listings<br />Managing Listings for Several Locations <br />Optimize Local Listings for Increased Local SEO Traffic<br />Help You Monitor Customer Reviews and Feedbacks<br />Submit Your Business to Other Local Business Directories<br />Setup Traffic Analytics Properly to Track Local Activity<br />Promote Your Local Listings<br /><br />
  16. 16. Local search marketing can be used by all local businesses and service providers to increase their customer footfall.<br /><br />
  17. 17. As the famous Golf player,Ben Hogan, once said<br />"Placing the ball in the right position for the next shot is eighty percent of winning golf". <br /><br />
  18. 18. Place yourself where <br />your target audience <br />Is!<br /><br />
  19. 19. Helping You Grow<br /> By <br /> List of Companies<br /><br />