Introduction : Local Search Marketing

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Introduction to local search marketing. Explains the reasons why it is a important online marketing tool

Introduction to local search marketing. Explains the reasons why it is a important online marketing tool

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  • 1. Local Search MARKETING
    Is it really important for local businesses?
  • 2. What is Local Search Marketing?
  • 3. Local Search Marketing Statistics
    • According to Google, 20% of all searches are related to location
    • 4. 43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks
    • 5. 54% of search users have substituted Internet/search for the phone book. Source: comScore Networks
    • 6. The Kelsey Group reports that 74 % of Internet users perform local searches
  • 7.
  • 8. Small Business Search Marketing Survey Results
  • 9. What Statistics Tell You……
    More people search internet for local goods and services
    Traditional marketing methods don’t work now!
    Importance of creating an web presence
    Can establish a formidable competitive advantage
  • 10. Benefits of Local Search Marketing
    Enhance Your Online Visibility
    Target the Customers in Your Locality
    Acquire New Clients
    More Sales
    Increase Your ROI
    Develop An Online Brand Image
  • 11. Where to Start?
  • 12. Start Building An Online Presence
    By Creating a Business Website
    By Claiming Business Listings in Business Directories
    By Involving in Niche Online Social Networks
  • 13. Types Of Local Search Sites
    These are sites which people use online to find local business
    Search Engine Maps (Google, Bing and Yahoo)
    Review Sites (Yelp, Tripadvisor, Zagat)
    Business Directories (InfoUSA, Acxiom)
    Yellow Page Directories (, Superpages)
    Local Directories (CitySearch, Localeze)
    Niche, Industry Specific Directories (Health Grades)
  • 14. The Three Most Important
    Get Listed In Search Engine Maps
    Google Places (Google Maps)
    Yahoo Local
    Bing Business Portal
  • 15. What does Local Search Marketing include?
    Claim and Verify Local Listings
    Managing Listings for Several Locations
    Optimize Local Listings for Increased Local SEO Traffic
    Help You Monitor Customer Reviews and Feedbacks
    Submit Your Business to Other Local Business Directories
    Setup Traffic Analytics Properly to Track Local Activity
    Promote Your Local Listings
  • 16. Local search marketing can be used by all local businesses and service providers to increase their customer footfall.
  • 17. As the famous Golf player,Ben Hogan, once said
    "Placing the ball in the right position for the next shot is eighty percent of winning golf".
  • 18. Place yourself where
    your target audience
  • 19. Helping You Grow
    List of Companies