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Introduction : Local Search Marketing
 

Introduction : Local Search Marketing

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Introduction to local search marketing. Explains the reasons why it is a important online marketing tool

Introduction to local search marketing. Explains the reasons why it is a important online marketing tool

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    Introduction : Local Search Marketing Introduction : Local Search Marketing Presentation Transcript

    • Local Search MARKETING
      Is it really important for local businesses?
      www.list-of-companies.org
    • What is Local Search Marketing?
      www.list-of-companies.org
    • Local Search Marketing Statistics
      • According to Google, 20% of all searches are related to location
      • 43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks
      • 54% of search users have substituted Internet/search for the phone book. Source: comScore Networks
      • The Kelsey Group reports that 74 % of Internet users perform local searches
      www.list-of-companies.org
    • www.list-of-companies.org
    • Small Business Search Marketing Survey Results
      www.list-of-companies.org
    • What Statistics Tell You……
      More people search internet for local goods and services
      Traditional marketing methods don’t work now!
      Importance of creating an web presence
      Can establish a formidable competitive advantage
      www.list-of-companies.org
    • Benefits of Local Search Marketing
      Enhance Your Online Visibility
      Target the Customers in Your Locality
      Acquire New Clients
      More Sales
      Increase Your ROI
      Develop An Online Brand Image
      www.list-of-companies.org
    • Where to Start?
      www.list-of-companies.org
    • Start Building An Online Presence
      By Creating a Business Website
      By Claiming Business Listings in Business Directories
      By Involving in Niche Online Social Networks
      www.list-of-companies.org
    • Types Of Local Search Sites
      These are sites which people use online to find local business
      Search Engine Maps (Google, Bing and Yahoo)
      Review Sites (Yelp, Tripadvisor, Zagat)
      Business Directories (InfoUSA, Acxiom)
      Yellow Page Directories (Yellowpages.com, Superpages)
      Local Directories (CitySearch, Localeze)
      Niche, Industry Specific Directories (Health Grades)
      www.list-of-companies.org
    • The Three Most Important
      Get Listed In Search Engine Maps
      Google Places (Google Maps)
      Yahoo Local
      Bing Business Portal
      www.list-of-companies.org
    • What does Local Search Marketing include?
      Claim and Verify Local Listings
      Managing Listings for Several Locations
      Optimize Local Listings for Increased Local SEO Traffic
      Help You Monitor Customer Reviews and Feedbacks
      Submit Your Business to Other Local Business Directories
      Setup Traffic Analytics Properly to Track Local Activity
      Promote Your Local Listings
      www.list-of-companies.org
    • Local search marketing can be used by all local businesses and service providers to increase their customer footfall.
      www.list-of-companies.org
    • As the famous Golf player,Ben Hogan, once said
      "Placing the ball in the right position for the next shot is eighty percent of winning golf".
      www.list-of-companies.org
    • Place yourself where
      your target audience
      Is!
      www.list-of-companies.org
    • Helping You Grow
      By
      List of Companies
      http://list-of-companies.org