Nicole SunstrumSocial Media SpecialistExecutive Branch LiaisonMichigan Economic Development Corporation
•   The Social Revolution•   What are the most commonly used outlets?•   Why/How social media benefits your business•   Id...
Internet-based applications that build onthe ideological and technologicalfoundations, which allow the creationand exchang...
TRILLION              State of the Internet:                      1.9B # of people who use email globally          BILLIO...
TRILLION          BILLIONMILLIONEach year…Every day…Per minute…In the last second…
•   What is the top reason we are investing in    social media?•   What are your goals for social media?•   What additiona...
 Get started        www.facebook.com/pages Identify Yourself  Store hours, info, staff Target             Spread the...
 Start simple Shared stories Mentions and collaboration         Support promotional efforts          across multiple c...
•   Photos, Videos, Questions, Polls, etc.•   Gift registries, holiday countdowns, pricing alerts, store    events and exc...
Schedule, monitor, reply.
 Policy Site creation Style, images, content, disclaimers There is no expectation of privacy Confidential information...
 Follow their company Add them to a Twitter fav’s list Share their Facebook Posts and RT them Find their blog, comment...
2012 web & social media marketing
2012 web & social media marketing
2012 web & social media marketing
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2012 web & social media marketing

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Social Media 101 - Presented by Nicole Sunstrum
Sponsored by Portland Michigan Main Street, MSU Extension and the MI-SBTDC.

Published in: Technology, Business
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2012 web & social media marketing

  1. 1. Nicole SunstrumSocial Media SpecialistExecutive Branch LiaisonMichigan Economic Development Corporation
  2. 2. • The Social Revolution• What are the most commonly used outlets?• Why/How social media benefits your business• Identifying and engage your online customer• Building an online brand• The Rules of Engagement
  3. 3. Internet-based applications that build onthe ideological and technologicalfoundations, which allow the creationand exchange of user-generatedcontent.Source: www.wikipedia.com
  4. 4. TRILLION State of the Internet: 1.9B # of people who use email globally BILLION 294B average # of emails sent each day 107T # of emails sent in 2010MILLION 255M websites worldwide, 21.4M created last year alone 2Billion users across the globe, 14% increaseEach year… 800B registered users on Facebook ~200B Twitter users, 25B sent in the last yearEvery day… 2B videos are watched on YouTube each day 35 hours of video are uploaded eachPer minute… minute 36B photos added to Facebook in 2010In the last second…
  5. 5. TRILLION BILLIONMILLIONEach year…Every day…Per minute…In the last second…
  6. 6. • What is the top reason we are investing in social media?• What are your goals for social media?• What additional value are you offering?
  7. 7.  Get started  www.facebook.com/pages Identify Yourself  Store hours, info, staff Target  Spread the word! Rubber stamps, flyers, postcards, bag stuffers, receipts Be unique  Vanity URL, branded welcome page
  8. 8.  Start simple Shared stories Mentions and collaboration  Support promotional efforts across multiple channels  Create a buzz….decorate for season  Social plug-ins  Facebook advertisements
  9. 9. • Photos, Videos, Questions, Polls, etc.• Gift registries, holiday countdowns, pricing alerts, store events and exclusive promotions via social media• Update consumers about local events, extended store hours, price changes• Friday Fun Facts, Deal of the Week, Wacky Wednesday Contest, Logo usage and Foursquare• Take the time to analyze critical response patterns and build your social posts accordingly.
  10. 10. Schedule, monitor, reply.
  11. 11.  Policy Site creation Style, images, content, disclaimers There is no expectation of privacy Confidential information, defamatory or derogatory postings Reinforce proper usage, activities, professionalism, no advertising
  12. 12.  Follow their company Add them to a Twitter fav’s list Share their Facebook Posts and RT them Find their blog, comment, share and tweet it Create a buzz….Hashtags Show your expertise…Klout

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