Nicole SunstrumSocial Media SpecialistExecutive Branch LiaisonMichigan Economic Development Corporation
• The Social Revolution• What are the most commonly used outlets?• Why/How social media benefits your business• Identifying and engage your online customer• Building an online brand• The Rules of Engagement
Internet-based applications that build onthe ideological and technologicalfoundations, which allow the creationand exchange of user-generatedcontent.Source: www.wikipedia.com
TRILLION State of the Internet: 1.9B # of people who use email globally BILLION 294B average # of emails sent each day 107T # of emails sent in 2010MILLION 255M websites worldwide, 21.4M created last year alone 2Billion users across the globe, 14% increaseEach year… 800B registered users on Facebook ~200B Twitter users, 25B sent in the last yearEvery day… 2B videos are watched on YouTube each day 35 hours of video are uploaded eachPer minute… minute 36B photos added to Facebook in 2010In the last second…
TRILLION BILLIONMILLIONEach year…Every day…Per minute…In the last second…
• What is the top reason we are investing in social media?• What are your goals for social media?• What additional value are you offering?
Get started www.facebook.com/pages Identify Yourself Store hours, info, staff Target Spread the word! Rubber stamps, flyers, postcards, bag stuffers, receipts Be unique Vanity URL, branded welcome page
Start simple Shared stories Mentions and collaboration Support promotional efforts across multiple channels Create a buzz….decorate for season Social plug-ins Facebook advertisements
• Photos, Videos, Questions, Polls, etc.• Gift registries, holiday countdowns, pricing alerts, store events and exclusive promotions via social media• Update consumers about local events, extended store hours, price changes• Friday Fun Facts, Deal of the Week, Wacky Wednesday Contest, Logo usage and Foursquare• Take the time to analyze critical response patterns and build your social posts accordingly.
Policy Site creation Style, images, content, disclaimers There is no expectation of privacy Confidential information, defamatory or derogatory postings Reinforce proper usage, activities, professionalism, no advertising
Follow their company Add them to a Twitter fav’s list Share their Facebook Posts and RT them Find their blog, comment, share and tweet it Create a buzz….Hashtags Show your expertise…Klout