Social Media for Business
Making Engagement Work for You
Maximizing Your Efforts
• Innovative and appropriate use of Social Media
• What it takes to nurture a successful media
pre...
@NikkiSunstrum
• B.S. in Political Science & M.A.
in Education
• Skilled in making dull things
interesting & teaching
comp...
It’s not just what, but how
Visual
Engage
Show personality
Provide exclusivity
Build an expectation
Analyze
Start Simple
Tag, Mention, Share
Like, collaborate, comment
Support a common cause
Promote
Create a buzz
Decorate for seas...
Innovative &
Appropriate Use
• Know your audience
• Stick to what you know
• Draw a connection
• Don’t spam
• 80-20 Rule
Nurture Success
Start with who you know
Identify Advocate
Create opportunities
for engagement
Shared stories
Recommendatio...
What works &
What doesn’t…
• Know your audience
• Stick to what you know
• Draw a connection
• Don’t spam
• 80-20 Rule
Diversify
Strategize
• Photos, Videos, Questions, Polls, etc.
• Gift registries, holiday countdowns, pricing alerts, store
events an...
Rules of Engagement
Policy, Guidelines
Style, images, content, disclaimers
There is no expectation of privacy
Confidential...
www.facebook.com/nikki.sunstrum
sunstrumn@gmail.com
@nikkisunstrum
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Social Media for Business: Making Engagement Work for You

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Have you attempted to use Internet marketing and Social Media for your small business, but wonder if you are doing it correctly? Are you unsure how to maximize your efforts or determine your return? This session will discuss:

- Innovative and appropriate use of Social Media
- What it takes to nurture a successful social media presence
- What works and what doesn’t
- How to maximize your time and investment in Social Media

Published in: Business, Technology
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Social Media for Business: Making Engagement Work for You

  1. 1. Social Media for Business Making Engagement Work for You
  2. 2. Maximizing Your Efforts • Innovative and appropriate use of Social Media • What it takes to nurture a successful media presence • What works and what doesn’t • How to maximize your time and investment in Social Media
  3. 3. @NikkiSunstrum • B.S. in Political Science & M.A. in Education • Skilled in making dull things interesting & teaching complicated stuff in ways everyone can understand • Master manipulator of content & small children • Throws parades for fun
  4. 4. It’s not just what, but how Visual Engage Show personality Provide exclusivity Build an expectation Analyze
  5. 5. Start Simple Tag, Mention, Share Like, collaborate, comment Support a common cause Promote Create a buzz Decorate for season
  6. 6. Innovative & Appropriate Use • Know your audience • Stick to what you know • Draw a connection • Don’t spam • 80-20 Rule
  7. 7. Nurture Success Start with who you know Identify Advocate Create opportunities for engagement Shared stories Recommendations Reply!
  8. 8. What works & What doesn’t… • Know your audience • Stick to what you know • Draw a connection • Don’t spam • 80-20 Rule
  9. 9. Diversify
  10. 10. Strategize • Photos, Videos, Questions, Polls, etc. • Gift registries, holiday countdowns, pricing alerts, store events and exclusive promotions via social media • Update consumers about local events, extended store hours, price changes • Friday Fun Facts, Deal of the Week, Wacky Wednesday Contest, Logo usage and Foursquare • Take the time to analyze critical response patterns and build your social posts accordingly.
  11. 11. Rules of Engagement Policy, Guidelines Style, images, content, disclaimers There is no expectation of privacy Confidential information Defamatory or derogatory postings Reinforce proper usage, activities, professionalism No advertising
  12. 12. www.facebook.com/nikki.sunstrum sunstrumn@gmail.com @nikkisunstrum

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