Your SlideShare is downloading. ×
  • Like
Pricing strategies for iOS applications
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Pricing strategies for iOS applications



Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Pricing Strategies for iOS Applications By: Shailendra Sinhasane Twitter: @sunshail Mobisoft Infotech LLC
  • 2. Why Monetize?• Generate money• How? – Compulsion Loops, there are ways to draw user back into the app – Engagement, does it have engagement elements that could be monetized, i.e. virtual currency? – Value, is it worth your users’ time?
  • 3. Some numbers ~• 40-45% of all iOS revenues are from in-app purchases• Only 10% from advertising• Near about 50% of the games downloaded from the app store were free with in-app purchase integrated• In-app purchases will grow exponentially in coming years
  • 4. Download estimates Estimated download volume needed for Top 100 ranking: App Store Position Est. # Downloads NeededTop 10 ~50k-150kTop 25 ~30k-50kTop 25-50 ~17k-30kTop 50-100 ~10k-17kSub 100 Free 100s-depending on category popularity -Source: AdMob, Inc.
  • 5. Models1. In-app purchases2. Subscription3. Ads4. Location-based offerings5. Social media sharing and aggregation
  • 6. To do1. Try various in-app models to find the combination that maximize your revenues• Games: Subscription based casual gaming package + premium payment for sending best scores• E-books for kids: read once for free. Pay to read again• Security: free trial (30 days) . Paid license for 1 year period• Video: pay per gallery2. Freemium strategy• Strongest marketing play• Risk reduction• Developers should be focused on finding consumers who are willing to pay, not trying to completely satisfy free-rider consumers
  • 7. In-App single purchasePros:• This is probably the easiest path to implementation and launch and its straightforward and proven• Virtual goods/currency through In-AppCons:• No ongoing revenue stream• No access to user data - makes selling advertising difficult. One potential workaround is to build in-app surveys, which pushes data back.
  • 8. Subscription - IPros:• Revenue is sustainable• Renew just as other web based subscriptions• Easy extendable as an add-onCons:• Requires user management solution• Requires users to leave the app and visit the publishers website to subscribe• Conversion rate lower than in-app purchases• Success :lifetime value of a subscriber > revenue lost from lower conversion
  • 9. Subscription - IIApples subscription policy for publishers:• Apple still gets a 30% cut of any subscription a reader signs up for inside the App Store.• Publishers can now offer an app subscription for a different price than what they might sell their app for in the App Store.• Publishers cant link to an external-to-Apple location that sells a subscription within the app.
  • 10. AdvertisingApple: iAd platform – Adv as an appThird party : adMob, Medialets etcPros: Easier to command advertising premiums and less pressure to live up to metricsCons:• Mobile budgets just arent well-defined• Apple changes strategic decision with third party ad integration
  • 11. Location Based OfferingsPros: Awesome mobile offerings into a high-fidelity advertising environmentCons:• Complexity in integrating these systems• Requires the device be connected to the internet
  • 12. Social, Sharing & AggregationPros:• Cost-effective• Viral marketing• Better user engagementCons: Getting advertiser support on a product as nebulous as this is challenging
  • 13. Other payment integrations• Paypal API integrations• Carrier billing option – Very easy for users to pay• Virtual credits• Google Checkout
  • 14. other mobile platforms1 MoVend payment platform• Easy integration – Supports Android, BlackBerry, Windows Phone7• Sales Track• Better user engagement2 Bango• Supports all mobileplatforms includingiOS• Operator billing
  • 15. Thank You!Connect:Email: shail@mobisoftinfotech.comTwitter: @mobisoftinfoBlog: