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Tips for Effective Trade Show Display Design

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At every trade show your business attends, the big question is: How will your company stand out among the many? Here are 5 secrets to effective trade show display designs that will get you ...

At every trade show your business attends, the big question is: How will your company stand out among the many? Here are 5 secrets to effective trade show display designs that will get you noticed!

For more information about effective trade show displays, check out our website at:
http://www.sunrisesigns.com

or follow us on twitter @sunrisewraps

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Tips for Effective Trade Show Display Design Presentation Transcript

  • 1. presents: Five Trade Show Display Design Secrets
  • 2. Trade shows are a great way to grow your business
  • 3. but how do you stand out in a crowd?
  • 4. No matter how great your product or service, the design of your trade show display is going to make your business's first impression.
  • 5. Want to stand out at your next trade show?
  • 6. We have 5 tips for effective, eye-popping trade show display design.
  • 7. 1. Goals, goals, goals
  • 8. Before you can set out to have an effective trade show display designed, you must know your goals for the display.
  • 9. What are you trying to accomplish? ???
  • 10. What are you trying to accomplish? ● Finding new leads? ● Increasing brand awareness? ● Launching a new product ? ● Or do you want to draw people in, intrigue them?
  • 11. A good designer will ask you these questions prior to launching Photoshop.
  • 12. 2. The Six Second Rule
  • 13. 1. 2. 3. 4. 5. 6. That's all the time that you have to grab someone's attention to your trade show display.
  • 14. To ensure that your display stands out in a crowd, think about billboards or car wraps that get your attention.
  • 15. Consider your favorite ad in a magazine or on a billboard, what stands out?
  • 16. A striking image? Humor? Creativity? ● Incorporate your favorite elements into your next trade show display design.
  • 17. 3. Read You Like A Book
  • 18. People will read your trade show graphics just like they read a newspaper From top left To bottom right!
  • 19. Your display design elements should be setup the same way. ●Start with your main point on the top left hand side ● followed sub categories ● or supporting points ● or any other important information!
  • 20. End with what you would like the attendee to remember about you.
  • 21. 4. Less is MORE
  • 22. Your trade show booth display is NOT a brochure.
  • 23. You should have brochures to hand out at your booth, but your display should not be an exact copy.
  • 24. Hire a designer who works on large signs or vehicle wraps.  They have a better understanding of grabbing attention with less, so you can say more!
  • 25. 5. Pose A Question?
  • 26. The most effective trade show displays ask a thought provoking question.
  • 27. The question should evoke an emotion, good or bad, to get the attendee thinking.
  • 28. A great question will provoke the attendee to stop over and chat, or your staff will pick up on their "thinking" body language and start the conversation.  Either way, it's a win-win!
  • 29. Incorporate these 5 display design secrets into your recipe for trade show success... ...and the leads, exposure, and product awareness will taste great!
  • 30. Have questions or comments about our trade show display design tips? You can ask them at http://www.sunrisesigns.com or tweet us @sunrisewraps
  • 31. Image Credits: ●http://www.syspro.com.au/img/grow.jpg ●http://gameaxis.com/wp-content/uploads/2010/03/WorldsFair.jpg ●http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/sizes/z/in/photostream/ ●http://www.omghub.com/Portals/238/images/handshake.jpg ●http://www.wormsandgermsblog.com/uploads/image/Rainbow%20zebra.jpg ●http://users.cecs.anu.edu.au/~sandun/goal.jpg ●http://www.flickr.com/photos/nlscotland/4700596244/sizes/z/in/photostream/ ●http://www.flickr.com/photos/usnationalarchives/4100754477/ ●http://rita314.files.wordpress.com/2008/05/sleeping-dog-gerrit-dou-1650_web.jpg ●http://www.penn-olson.com/wp-content/uploads/2010/07/billboard.jpg ●http://adoholik.com/wp-content/uploads/2007/11/formula.jpg ●http://www.freefoto.com/images/1351/06/1351_06_2---Books--Shakespeare-and-Company-Bookstore--The-Latin-Quarter--Paris_web.jpg?&k= ●http://www.flickr.com/photos/nationaalarchief/3236806056/ ●http://fc02.deviantart.net/fs48/f/2009/202/0/f/Old_Newspaper_Texture_by_powerpuffjazz.jpg ●http://www.flickr.com/photos/library_of_congress/4712018396/sizes/l/in/photostream/ ●http://www.underconsideration.com/brandnew/archives/sura_brochures.jpg ●http://transition2008.files.wordpress.com/2008/04/the-thinker1.jpg ●http://www.miamism.com/wp-content/uploads/m/blogs/miamism/emotions_small.jpg ●http://www.mrcheckout.net/tradeshow454.jpg ●http://cakecouncil.org/cake.jpg ●