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Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
Silverstripe Ecommerce
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Silverstripe Ecommerce

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Short overview of the silverstripe e-commerce developments (silverstripe module) up to 1 Oct 2012.

Short overview of the silverstripe e-commerce developments (silverstripe module) up to 1 Oct 2012.

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  • 1. Silverstripe & E-commerce
  • 2. History● Originally started by Silverstripe Ltd at least five years ago – abandoned due to lack of community buy-in ● Payment module continued to be developed by Silvertripe (and now part of GSOC)● Since then, developed by Nicolaas and Jeremy, Jeremy later starting his own module: shop● Silvercart and SwipeStripe are more recent e- commerce modules.
  • 3. Today● Four über-developed modules, including demo sites, installers, tests, in-depth documentation ● Do you see this level of development in any of the other modules ?● Lots of developers (and their clients) are keen to be develop e-commerce applications ● Are they confused by the options? ● Do they use Magento or other applications rather than Silverstripe ones?
  • 4. Modules out there● Silvertripe Shop: ● Jeremy, NZ● SwipeStripe: ● Frank, NZ● Silvercart: ● Roland, Germany● Silverstripe E-commerce ● Nicolaas, New Zealand
  • 5. Silverstripe Shop● Author: Jeremy Shipman● Excellent documentation● Best practice release process● Quality tests through TravisCI● Code simplicity as well as strong usage of Silverstripe core code base and Best Practice● http://ss-shop.org/
  • 6. SwipeStripe● Author: Frank Mullenger● Lots of tests● Innovative CMS features● Xero integration● Virtual products● Small licensing fee● 3.0 ready!● http://www.swipestripe.com/
  • 7. SilverCart● Author: Roland Lehmann et al.● Probably most polished documentation and out-of- the-box solution● Does not use the original e-commerce as code base● Master-Slave product relationships ● product variations can be grouped while the variations can be independently maintained● PDF invoices● Most usage of third-party tools (e.g. DataObjectManager, the YAML CSS framework) and most intrusive (e.g. Page extends SilvercartPage)● http://www.silvercart.org/
  • 8. select an e-commerce module● What features do I need?● What is the smallest code base to achieve this ● The bigger the code base, the more to develop / test / maintain● Documentation● Tests● DYI vs Pre-Baked● Can I get help? How much will it cost?
  • 9. E-commerce is Zpeshial
  • 10. E-commerce is zpeshial 1● My experience: all parties underestimate the work involved ● Site owner: ● entering / importing products: Images, pricing, descriptions, product grouping, variations ● Policies and business processes: delivery costs, tax, cancellations, customer communication ● Designer: the amount of screens to design ● You can save a lot of time by standardising forms, etc... but many web designers are not very good at this. ● Front-end developer: interaction required ● Ajax stuff, difficult forms, products and product category pages work with few or many – definitely diverse - products
  • 11. E-commerce is zpeshial 2● Back-end developer: ● this is more an application than a website ● Keep a record of transactions (e.g. address of the member at time of order – not just today) ● Many tricky relationships and coding challenges ● Discounts, delivery, tax, etc... etc... ● You have to be precise otherwise end customers get upset (websites can be more loosely coded)
  • 12. Silverstripe E-commerce Module
  • 13. Silverstripe E-commerce● Based on the original e-commerce● Developers include: Sean, Romain, Jeremy, Nicolaas and many others!● Original idea: very flexible data structure● Currently being developed mainly by Nicolaas● Uses Payment Module
  • 14. Data Structure● Config ● Sales EcommerceDBConfig Order ● ● ● YAML file replaces traditional static variables ● Order has many OrderAttributes (abstract● Product Pages / Objects class) ● Product Category ● Item (ProductGroupPage) ● Modifier ● Can show all sorts of combination of products ● Order has one Billing + ● Product Page Shipping Address ● Product Variation (many for one ● Linked to Country + Region Product) ● Customer (Member extension) ● Other buyables ● Create as needed, any ● Process DataObject can be turned into a buyable ● OrderStep● Other Pages ● OrderStatusLog ● CartPage + CheckoutPage + OrderConfirmationPage ● OrderEmailRecord ● AccountPage
  • 15. Product (buyable) Features● Product Categories CMS customisation ● products to show, filter, sorting● Full Site Tree Sorting ● retain product sorting outside of traditional structure● Best Available Image ● inherit image from parent (be it Product, ProductGroup or Default Image)● Optional weight, model (SKU), IsFeatured, quantifier (e.g. per month)● Full (hidden) Title for efficient Keyword Searching
  • 16. Cart / Checkout Features● All cart functions “ajaxified”● Currency conversion● Editable checkout steps (one to many steps) – always ending in a confirm and pay then “print invoice” page.● Ability to add zero to many forms / fields for collecting additional info in checkout● Optional password field ● Customer has option but does not feel like they have to create an account● Remember previous addresses for Member● Shop Admin (separate security group) can create also create full Order from CMS
  • 17. Post Sale Features● Ability to pay again / later● Customisable Order Steps (Jeremys idea) from “creation” through to “archiving” ● Allows connectivity with third-party applications at “precise” step in order process ● Admin reviews Orders “stuck” at each step ● e.g. 10 orders to mail out, 7 orders to confirm payment● Ability to send updates to customer (e.g. courier code)● Customer can cancel Order (if configured this way)● Nicely formatted emails with logo, shop address, etc...● Restful API
  • 18. A few add-ons we have built● also recommended - if you buy ● corporate account (approve account, this, also buy ... security groups as customers)● any price product + donations ● discount coupon including round-up donation ● product tags: alternative product grouping● check product availability: place order, but hold to confirm ● product variations with colours● club order: place order for a group ● repeat orders of people ● stock control● combination product: combine ● tax – per country / per product products into a package ● quick add system● complex pricing: pricing based on country or member security group ● delivery costings for NZ + AU based on postal system● delivery based on weight, price, ● reward system country, etc... ● Favourites● electronic download product ● Quick Checkout: fastest way to add lots of products
  • 19. Features in the pipe-line● 3.0 !● Xero Connectivity● PDF invoices● Many Images for each product● Improved importing● Twitter + Facebook integration● Multi-shop
  • 20. Development tools● YAML configuration● /dev/ecommerce/● Templates broken up into smaller snippets for mix and match● Migration task takes you from 0.5 to 1.0● Variables for Ajax html classes and Ids
  • 21. YAML example
  • 22. /dev/ecommerce
  • 23. Settings review
  • 24. Coding challenges in e-commerce● Versioning / rules about ● Keep code flexible enough changing data to work with many requirements ● canCreate, canEdit, canDelete are carefully ● Add lots of “hooks” defined ● Allow class replacement ● Keep version number ● e.g. Order = new relating to sales $MyOrderClassName ● Referential integrity ● Many objects relationship ● can we delete a product? ● BAD: one Order HasMany ● “De-normalisation” Products ● product price changes != ● GOOD: one Order price in old orders for this product HasMany “Buyables” ● Save ClassName + ID (+ Version) ● Challenge: Buyable Form Field
  • 25. Silverstripe improvements needed● ModelAdmin: better presentation and easier to customise ● Solution: gridfield?● Versioning and staging ● Clearer documentation ● Easier to implement● Forms more flexible● Many of these features are available in 3.0!
  • 26. THANK YOU – QUESTIONS?

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