e-chaupal

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e-chaupal

  1. 1. Presented By:- Shikhar Sood Yenav Kapoor Sumit Sharma Sunny Kalra
  2. 2. CONTENT • Introduction • Problem Addressed • Effects of E-Chaupal • Global Recoginition
  3. 3. INTRODUCTION • Started by I.T.C in June 2,000. • Reach out to 4 million farmers across ten states. • Through 6,500 kiosks. • Plans to scale up to 20,000 e-chaupal by 2012.
  4. 4. E-CHAUPAL • Chaupal is a hindi word which means village gathering place. • E here stands here for electronic so it’s a village meeting place on a electronic platform.
  5. 5. E-CHAUPALAgriInputRetailer Farmer Processor Kaccha Adat Pakka Adat Money Lender Trader Broke r DeptofAgriVLW Input Cos Seed Fertilizers Chemicals Practices Stockist Govt Univ. Met Dep MSP Insurance Practices Weather
  6. 6. E-CHAUPAL AgriInputRetailer Farmer Processor Kaccha Adat Money Lender Trader Brok er DeptofAgriVLW Input Cos Seed Fertilizers Chemicals Practices Stockist Govt Univ. Met Dep MSP Insurance Practices Weather Choupal Sanchalak
  7. 7. KEY SUCCESS FACTOR OF E-CHAUPAL
  8. 8. PROBLEMS PREVELING • Improper infrastructure. • Improper knowledge of farmers. • Late payments. • Exploitation of farmers. • No incentive to farmers for better quality crop.
  9. 9. HOW ? OFFERED SERVICES • Support structure • Knowledge ▫ Crop Market Rates ▫ Harvesting knowledge ▫ Soil Testing • Processing ▫ Electronic Crop Weighing ▫ Procurement of Seeds & Fertilizers ▫ Immediate Cash Payment
  10. 10. EFFECTS OF E-CHAUPAL
  11. 11. EFFECT ON THE COMPANY • Lower procurement costs • Direct interaction with farmers - Control on quality & supply security • Low cost distribution channel • Access to market intelligence 10 70 75 250 0 85 0 100 0 100 200 300 400 500 600 Costs(Rs./MetricTon) Mandi e-Choupal Commission Handling and Transit Losses Labor Costs Bagging and Weighing Transportation
  12. 12. EFFECT ON THE FARMERS • Access to information ▫ Empowered decisions ▫ Improved agriculture • Economic benefits through lower transaction costs • Served with dignity • Knowledge bundled sale of goods and services • Hope for a brighter future 50 50 70 100 0000 0 50 100 150 200 250 300 Costs(Rs./MetricTon) Mandi e-Choupal Handling and Transit Losses Labor Costs Bagging and Weighing Transportation
  13. 13. GLOBAL RECOGINITION 1. Stockholm Challenge Award 2006 2. Development Gateway Award 2005 3. World Business Award 2004 4. Harvard University case study 5. Recognized in World Development Report 2008 published by World Bank.

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