A brand-new enterprise, Sleeping Bed Hyunjin Cho, Seoyeong Lee
What is Sleeping Bed?
Features of Sleeping Bed Available in S/M/L size Easy to use and carry around Detachable pillow Waterproof Inside made of 100% cotton Light weighted New technology for insulation with solar energy 2-year-warranty
New technology * Detachable pillow * New technology for solar-powered insulation
Strategy to be successful Target market: Both male and female Age of 20 – early 50 Middle class Camping lovers Canada and the U.S. camping equipment industry How to supply Through big-box retailers Seeking for $500k for 52% of stake
Evidence for a successful enterprise Some criticisms of existing sleeping bags “…On the recent campout at Rocky Mts., all my friends bought sleeping bags but all said the sleeping bags were so uncomfortable. I was one of them and I was almost dead after being cold at the Campout. The camping was disappointed and I even had a cold!” ---Daniel Cruz “…camping for a few days…I felt so cold every night but I thought I could get used to it. Anyhow, I got used to it and got frostbitten.” ---Cameron Hilton “…I was freezing while sleeping. That was even more bothered than I thought.“ ---Kate Wilson
Evidence for a successful enterprise
Why is our suggestion a good idea? Based on our research, we found that the existing sleeping bags have not been good enough to satisfy customers in some reasons; they are not warm and comfortable. To provide the best quality sleeping bags which the customers can be satisfied with, we created the Sleeping Bed which complement the old fashioned sleeping bags. With our innovative features as shown earlier, we see a potential in camping equipment industry.