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Enterprise
 

Enterprise

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    Enterprise Enterprise Presentation Transcript

    • A brand-new enterprise, Sleeping Bed
      Hyunjin Cho, Seoyeong Lee
    • What is Sleeping Bed?
    • Features of Sleeping Bed
      Available in S/M/L size
      Easy to use and carry around
      Detachable pillow
      Waterproof
      Inside made of 100% cotton
      Light weighted
      New technology for insulation with solar energy
      2-year-warranty
    • New technology
      * Detachable
      pillow
      * New technology for solar-powered insulation
    • Strategy to be successful
      Target market:
      Both male and female
      Age of 20 – early 50
      Middle class
      Camping lovers
      Canada and the U.S. camping equipment industry
      How to supply
      Through big-box retailers
      Seeking for $500k for 52% of stake
    • Evidence for a successful enterprise
      Some criticisms of existing sleeping bags
      “…On the recent campout at Rocky Mts., all my friends bought sleeping bags but all said the sleeping bags were so uncomfortable. I was one of them and I was almost dead after being cold at the Campout. The camping was disappointed and I even had a cold!”
      ---Daniel Cruz
      “…camping for a few days…I felt so cold every night but I thought I could get used to it. Anyhow, I got used to it and got frostbitten.”
      ---Cameron Hilton
      “…I was freezing while sleeping. That was even more bothered than I thought.“
      ---Kate Wilson
    • Evidence for a successful enterprise
    • Why is our suggestion a good idea?
      Based on our research, we found that the existing sleeping bags have not been good enough to satisfy customers in some reasons; they are not warm and comfortable. To provide the best quality sleeping bags which the customers can be satisfied with, we created the Sleeping Bed which complement the old fashioned sleeping bags. With our innovative features as shown earlier, we see a potential in camping equipment industry.
    • Thank you!