Biography of Motorbikes Presented By: Sunny Bakshi
What did we do?
Studied evolution from Cycle to Bike.
Factors affecting the transition (Drivers).
Identification of current market scenario in India.
Studied the future prospect of this sector in India.
Source : firstname.lastname@example.org
1869: The American Roper steam-powered cycle appeared, driven by a charcoal-fired, twin-cylinder engine.
1885: German inventor Gottlieb Daimler invented petrol-driven single-cylinder bike – a wooden framed machine with the engine in the middle beneath the saddle.
1895: Count Albert de Dion and Georges Bouton revealed a new engine that would begin a new era in motorcycling. The French inventors developed a reliable single cylinder engine that could be fitted to a pedal cycle frame.
1913: The American manufacturer Indian Motorcycle Company was producing over 20,000 bikes a year, making it the largest in the world.
1920s: The British motorcycle The Triumph motorcycle plant in Coventry was building around 30,000 bikes each year and employing around 3000 people.
PLC For Bike Industry in Indian Market 1995-2000,Bajaj CD-100 Launched,High Oil Prices need for fuel efficent bikes Market In Growth Phase –Robust Growth of 12-15% Transition only from Introduction to Growth Phase
Driving Factors Changing Perception of Consumer bikes as style icons Growing working population. Fast paced urbanisation Govt.Policies facilitating Growth Increase in Purchasing Power in Rural Sector Saturation in the Developed nations making India the 2 nd Largest Market http://www.surfindia.com/automobile/industry-growth.html
PLC of Yamaha R series Became popular with Market Share attained by the Company of 7.5% Saturation point of R series RD-250 launched in 1986(Introductory Phase) 2-stroke to 4 Stroke,Govt.Mkt Policy set back for Company Current Market share -2.6%,Innovation Carried out, R15 launched