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ibm.com          Best viewed in slide mode
ibm.com    Flow of the Presentation     1. List of Top competitors included     Dell.com        Microsoft.com        HP...
ibm.com            Dell.com/Indiadell                                 Dell Marketing Campaign                             ...
ibm.com          Dell.com/India contd                 This a new feature hovering around all the dell                 .com...
ibm.com          Dell.com/India
ibm.com          Microsoft.com/India                                Microsoft Marketing                                Cam...
ibm.com          Microsoft.com/India                                 Merchandize present                                 m...
ibm.com                  HP.com/India                                    HP Marketing                                    C...
ibm.com                Oracle.com/India                                    Oracle Marketing                               ...
ibm.com           Infosys.com                                    SMM using Twitter          Infosys Marketing          Cam...
ibm.com                 Infosys.com          Request a service Registration Form
ibm.com          Wipro.com                      Wipro Marketing                      Campaign
ibm.com          Mahindra-Satyam.com                                Mahindra-Satyam                                Marketi...
ibm.com          Reach , CTA , Registration Form
ibm.com          Tata Consultancy Services. COM                            TCS, Marketing                            Campa...
ibm.com  Learning and Inferences We all say think global act local, only dell implements and leverage that to the maximum...
ibm.com          Thank You
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Online best pratices

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Online best practices, Web site best practices, Banners, Forms

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  • Tell us what you think present on the LHS at the bootom on page: http://www1.ap.dell.com/in/en/home/notebooks/ct.aspx?refid=notebooks&s=dhs&cs=indhs1&~ck=mn
  • Server storae and network :http://ccc01.opinionlab.com/pasp/comment_card_cache.asp?time1=1274087326121&time2=1274090229552&prev=http%3A%2F%2Fwww1.ap.dell.com%2Fcontent%2Fdefault.aspx%3Fc%3Din%26l%3Den%26~ck%3Dperm&referer=http%3A%2F%2Fwww1.ap.dell.com%2Fin%2Fen%2Fhome%2Fdf.aspx%3Frefid%3Ddf%26s%3Ddhs%26cs%3Dindhs1%26~ck%3Dmn&height=900&width=1440&custom_var=www1.ap.dell.com/in/en/dhs/indhs1/content^default/|325771f9ead641e184da8fd575cffb7b|gen
  • Tools present in the url:http://www1.ap.dell.com/in/en/business/servers/pedge_m1000e/pd.aspx?refid=pedge_m1000e&s=bsd&cs=inbsd1
  • Facing Problems: http://www.microsoft.com/india/smesolutions/form.aspx
  • http://www.microsoft.com/business/smb/en-in/default.mspx Customer query form: http://support.microsoft.com/?LN=en-in&x=5&y=7
  • Have a sales expert contact me: http://h71028.www7.hp.com/enterprise/w1/en/solutions/large-enterprise-business-solutions.html
  • Oracle customer self assement banner: http://www.oracle.com/us/products/035498.htm To see the form please visit : https://oracle.alinean.com/ent_03/AutoLogin.do?d=578754781842485348
  • Flat world: http://www.infosys.com/flat-world/business/pages/index.aspx Strongly Recommended: http://www.infosys.com/flat-world/technology/Pages/index.aspx
  • Request Form: http://www.tcs.com/offerings/itservices/Pages/default.aspx
  • Transcript of "Online best pratices"

    1. 1. ibm.com Best viewed in slide mode
    2. 2. ibm.com Flow of the Presentation 1. List of Top competitors included  Dell.com  Microsoft.com  HP.com  Oracle.com  Infosys.com  Wipro.com  Mahindra.satyam.com  Tata Consultancy Services.com 2. Website marketing strategies  Various Special Banners and promotional strategies  Web merchandising, CTA modules and lead capture techniques  Special offers and how they are effectively using it  Ways to keep user engagement interactive in the website  How to make user search and navigation easy  Marketing Campaigns1
    3. 3. ibm.com Dell.com/Indiadell Dell Marketing Campaign Lead Banner with Image on LHS and Text on The RHS, Use of Marketing Campaign in their call to action, keep their customer aware about their marketing campaign This a new feature hovering around all the dell .com WebPages,when some one click here c
    4. 4. ibm.com Dell.com/India contd This a new feature hovering around all the dell .com WebPages, when some one click here comment card opens. Note: Look how dell leverages their current customers to acquire new opens/Reference marketing strategy
    5. 5. ibm.com Dell.com/India
    6. 6. ibm.com Microsoft.com/India Microsoft Marketing Campaign Latest Running Campaign Business Pains Questions
    7. 7. ibm.com Microsoft.com/India Merchandize present midmarket homepage to reach their midmarket customers Customer query Form
    8. 8. ibm.com HP.com/India HP Marketing Campaign Newsletters are present on the RHS modules on all the products and services pages
    9. 9. ibm.com Oracle.com/India Oracle Marketing Campaign Events Merchandise/ Present in all their product and services page Present in the support page ,Customers and measure their Clear contact IT requirement with oracle details to solve products and services offered customers business pains Can be very effective for Mid market customers
    10. 10. ibm.com Infosys.com SMM using Twitter Infosys Marketing Campaign, Highlighted in blue Such merchandise coax attention and make visitor to take A dedicated Blog to action quickly promote their campaign/ Merchandised on Present in product and Promotional page services pages
    11. 11. ibm.com Infosys.com Request a service Registration Form
    12. 12. ibm.com Wipro.com Wipro Marketing Campaign
    13. 13. ibm.com Mahindra-Satyam.com Mahindra-Satyam Marketing Campaign SMM using Twitter
    14. 14. ibm.com Reach , CTA , Registration Form
    15. 15. ibm.com Tata Consultancy Services. COM TCS, Marketing Campaign Request Form
    16. 16. ibm.com Learning and Inferences We all say think global act local, only dell implements and leverage that to the maximum second slide) Adding tangibility to the your product and services makes your product and services increase its credibility, whether its market penetration strategy (old product old market), Product penetration strategy (old product new market), Market development strategy (New product old market), Diversification strategy (New product New market), adding tangibility makes product reach better and faster (slide 3) Visitors take action when they see what they want (slide 6) Newsletter are the fastest way to reach perspective as well new customers (slide 8)
    17. 17. ibm.com Thank You
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