Who would be theaudience for your media product and how did you attract/address them?
Target Audience My targeted audience/fans that I have considered for GoldBloom, range from the ages of 15-20 years. I decided upon the teen stage of adolescence, as teenagers look to music as a powerful social force that also taps into an individual’s personal identity, memories and mood. The target audience will be fun, music loving people. They will like Indie/friendly grunge music. They will be upbeat and quite artistic people. The band members themselves fit this description and are very passionate about their music. There album cover shows their randomness and artistic side, as its quite subtle and unique.“Music is well-known to connect deeply withadolescents and to influence identitydevelopment, perhaps more than any otherentertainment medium,” said the study authors."
Target AudienceThe genre of music that GoldBloom produce, Friendly Grunge which also suitsthis targeted audience. GoldBloom believe that their music should be approached bypeople who are a fan of their music not because of their look or style, these peopleare around the target age group that have been selected. However it can be arguedthat fans/teenagers look up to their favourite bands as role models people whoinspire them, surely plays into that aspect? If you look at current music bands, forexample, The Gorrilaz have a repeated slogan Reject False Icons, this slogan ispurposely made to challenge the audience to care about the music rather than theperformer. The cartoon characters are purposely made to look dirty, greasy andunshaven, quite scary looking to forward their belief of their slogan. Their musicvideos are also purposely set in a Distopian World to go against the idea thateverything is perfect which current artists try to promote in their videos. This can beargued that the band are experimental through the fact that they took a dangerousrisk to go against The norm of music artists who represent themselves as theaudiences pleasure.
‘Power to the People’The advent of online social media - often referred to as Web 2.0 - has bought about a much broader media revolution. Thisincludes blogs and online forums which provide opportunities for ordinary people to have their say, and to speak back to those inpower. For example, its a GREAT way for bands and their fans to interact, and allows their audience to express opinionsabout what they like and what they would like to see to improved.Through social networking sites we can represent ourselves and connect with other people in new ways; while online sharingsites allows people to distribute their own media content to global audiences. The most active participants in the creativeworld of Media 2.0 are the usual suspects - people who are already privileged in other areas of their lives.Age profile is another popular category of online participation. While younger people initially drove the uptake of socialnetworking sites, for example , older people are not the fastest-growing group of subscribers. The same is true of mobilecommunications; while the micro-blogging service Twitter is largely dominated by middle-aged people. Young people aresometimes the early adopters, but the idea that they are a uniquely digital generation - and that there is a kind oftechnological generation gap - is rapidly becoming outdated.
Through current research the mid-teen age group, that I have chosen asGoldBloom’s target audience are increasingly wanting to ﬁnd out informationabout current music bands, quickly, efﬁciently and clearly, and what perfect way toﬁnd out from, than the internet? (which sums up exactly what the young, ‘NEEDY’society are attracted to.How have GoldBloom acknowledged and attracted their ‘young’ target audience? The ﬁrst main process that the band needed to think about is the promotion of them as a band, with their music distributed through the internet through a variety of different sources. For example, we started with creating a ‘GoldBloom’ Facebook account, as Facebook has an increasingly large audience, and especially the ‘younger teen audience’ as if was the next social step up from teen social site, ‘Bebo’, once one person discovers Facebook, millions do within seconds, this is what the band wanted to see happen with the distribution of their music.
Sound cloud was the next step, GoldBloom decided that their fans needed a instant direct link to hear tracks of their album, ‘Lavine Parine’ without having to search through Social networking pages to hunt down a single track to listen to. Sound cloud, is quick, easy and has great audio quality.Youtube was the next big step. As youtube has become such a huge success in ﬁnding unsigned artists, creatingtheir own genre, promoting themselves through a solo process of easily uploading a video within minuets formillions to see. Hit youtube star, ‘Justin Bieber’ has created the hype and is visual proof that youtube can createstars. GoldBloom have acknowledged that the majority of ‘young teen’s search on youtube unsigned bands, asthere is a huge hype of ‘who found unknown indie bands ﬁrst’ and how they would feel personally attached tothe band as they had followed them and supported them from ﬁnding them ﬁrst on youtube before the recordcompany did!
GoldBloom’s WebsiteIn today’s society, for a fan to buy a bands music, they need to get to know the band’s personality their ‘likes’ and ‘dislikes’, this is where interactivity plays a role. A website is great place for fans and members of the band to interact with one another, beneﬁting the fans as they are getting personal to the band, and beneﬁting the band by having a closer audience willing to buy their music. On GoldBloom’s website I have included a ‘blog page’, this allows the band to express their opinions and thoughts to their website viewers, answering questions that have been asked and general information. By included a personally written blog, maybe written by a member of the band allows them to portray theirown ideolect, (their own speech) through their writing, e.g. Hey Y’all, this again creates a closer relationship between the fans and the band as the fans get to see the bands as individuals as well as musicians. I have also included a ‘comments’ page allowing another way for fans to get involved within the band and maybe offer suggestions, this is also a good way for the band to know what their fans liked, disliked, and what they want to see more from the band, as at the end of the say they are the one’s BUYING THE MUSIC. Linking back to the ‘younger’ generation and their unceasingly building access to the internet, I have placed a ‘Facebook like’ button on the bottom, right hand side of each website page. I have also included the ‘QR code’. This is showing that the band have acknowledge their target audience and where to ﬁnd them. This also is creating a larger fan base by creating a lot of links to social networking sites. The more promotion that the band give out, the more fans they will receive.
REGISTERGoldBloom present themselves, their music and their speech (shown on the blog)within a very low, colloquial register. This is to match their casual approach and ‘care-free- aspect to life and their music. The low register form, creates an unformalapproach, which is a way that the band have decided to address their audiencewithin. For example, “Hey Y’all”. As their target audience ranges from ages 15-20years, GoldBloom felt that a low register was the right form to address their audiencefrom, as it also conveyed the laid back persona’s of the band. If the band were toaddress their audience in a higher register, the speciﬁc type of audience (laid back/Indie’s) may not understand or adapt as well to the higher register as well as theywould with the ‘low’. However, higher register has to be included for any band, toconvey the professionalism. For example a poster, or any type of advertisementadvertising the band needs to be formal and written in high register for theadvertisement to be taken seriously. I have included a balance between high/lowregister on GoldBloom’s website. I have created a formal layout for the GoldBloom’swebsite, as the site again, needs to look professional and clear, for the viewer toaccess. However I have included ‘low register’ speech on the blog, where the band arefree to be themselves, interacting through low register speech talking to their fans.
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