Wisdom of crowds_bi_market_study_findings_2011

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Wisdom of crowds_bi_market_study_findings_2011

  1. 1. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 2011 Edition Wisdom of Crowds Business Intelligence Market Study TM Study Findings and Analysis Report May 18, 2011 Dresner Advisory Services, LLC Licensed to Actuate http://www.business-intelligence-study.com
  2. 2. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 2 Disclaimer: This report should be used for informational purposes only. Vendor and product selections should be made based on multiple information sources, face-to-face meetings, customer reference checking, product demonstrations and proof of concept applications. The information contained in the Wisdom of Crowds Business Intelligence Market Study Report is a summary of the opinions expressed in the online responses of individuals who chose to respond to our online questionnaire, and does not represent a scientific sampling of any kind. Dresner Advisory Services, LLC shall not be liable for the content of the Report, the study results, or for any damages incurred or alleged to be incurred by any of the companies included in the Report as a result of its content. Reproduction and distribution of this publication in any form without prior written permission is forbidden.
  3. 3. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 3 A New Era of Business Intelligence Unfolds Only a short while ago many had proclaimed the demise of the Business Intelligence marketplace – predicting only a few large suppliers and a dearth of innovation. Instead, we’ve witnessed a renaissance that has defied conventional wisdom! Spending for Business Intelligence solutions and services continues to grow – driven by a more mainstream understanding of its importance and value. But, unlike the market of a few years ago, Business Intelligence has developed a broader base – driven by many small and mid-sized organizations from around the world. This segment will continue to grow at a far faster rate than others for the foreseeable future. And, true to its roots, Business Intelligence has re-emerged as business-centric, with users driving BI purchase and deployment efforts - sometimes in cooperation with IT and other times independently. This has unleashed the demand for solutions that are easier to buy, faster to deploy and easier to use. It’s also driven the demand for better process integration, mobile computing support, in-memory, and collaborative (social) capabilities – to name a few. These changes, while welcome, will also be disruptive – both for suppliers and consumers. As a result, organizations will need to take a more active role in planning, managing and evolving their BI “portfolios”. In spite of some challenges, we welcome this new era of Business Intelligence, with the promise of both innovation and more choices than in the past. Best, Howard Dresner – Chief Research Officer Dresner Advisory Services, LLC
  4. 4. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 4 Contents A New Era of Business Intelligence Unfolds..................................................................................................3 Background:..................................................................................................................................................7 About Dresner Advisory Services:.................................................................................................................7 Method: ........................................................................................................................................................8 Survey Design and Criteria:.......................................................................................................................8 Awareness, Recruitment & Data Gathering:.............................................................................................9 Vendor/Market Categories:........................................................................................................................10 Executive Summary:....................................................................................................................................12 Study Demographics:..................................................................................................................................14 Figure 1 - Organization Size ................................................................................................................14 Figure 2 - Functions Represented .......................................................................................................15 Figure 3 - Industries Represented.......................................................................................................16 Figure 4 – Geographies Represented................................................................................................17 Analysis & Trends........................................................................................................................................19 Departmental/Functional Alignment with BI Tools:...............................................................................19 Figure 5- Business Intelligence Adoption by Function / Time.............................................................19 Figure 6 -BI Adoption by Function / Time –North America ................................................................20 Figure 7 - BI Adoption by Function / Time – EMEA.............................................................................21 Figure 8 - BI Adoption by Function / Time –Rest-of-World ................................................................22 Scale of Business Intelligence Deployments:..........................................................................................23 Figure 9 – Numbers of Users/Organization: 2010 versus 2011..........................................................23 Numbers of Business Intelligence Tools in Use: .....................................................................................24 Figure 10 - Number of BI Tools/Organization: 2011 vs. 2010.............................................................24 Figure 11 – Numbers of Business Intelligence Products by Organization Size ...................................25 Figure 12 –Numbers of Business Intelligence Products by Vendor Category.....................................26 Experience with Business Intelligence:...................................................................................................27 Figure 13 – Business Intelligence Deployments/Organization: 2011 versus 2010.............................27 Figure 14 – Business Intelligence Deployments by Industry...............................................................28 Figure 15 – Business Intelligence Deployments by Organization Size................................................29 Figure 16 – Business Intelligence Deployments by Vendor Category.................................................30
  5. 5. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 5 Key Related Technologies / Initiatives....................................................................................................31 Figure 17 – Related Technologies & Initiative Strategic to Business Intelligence ..............................31 Figure 18 – Importance of In-Memory Analysis by Vendor Category.................................................32 Figure 19 – Importance of Mobile by Industry ...................................................................................33 Figure 20 – Importance of Big Data by Size of Organization ..............................................................34 Figure 21 – Importance of Big Data by Region ...................................................................................35 Figure 22 – Importance of Cloud/SaaS by Function............................................................................36 Figure 23 – Importance of Cloud/SaaS by Size of Organization .........................................................37 Figure 24 – Importance of Cloud/SaaS by Industry ............................................................................38 Figure 25 – Importance of Open Source by Organization Size ...........................................................39 Figure 26 – Importance of Open Source by Industry..........................................................................40 Figure 27 – Business Intelligence Spend by License/Service Type......................................................41 Figure 28 – Departments with Any Business Intelligence Spending...................................................42 Figure 29 – Percentage of 2011 BI Spend by Department (among departments with spend) ..........43 Market Segment Analysis ...........................................................................................................................45 Figure 30 - Market Segment Alignment - Business vs. IT....................................................................45 Figure 31 - BI Market Segment Alignment by Industry.......................................................................46 Figure 32 - Market Segment Alignment by Organization Size ............................................................47 Figure 33 - Market Segment Alignment by Implementation Age.......................................................48 Industry and Vendor Analysis: ....................................................................................................................50 Scoring Criteria........................................................................................................................................50 Overall Industry Performance.................................................................................................................51 Figure 34 – Industry Performance – Sales/Acquisition Experience ....................................................51 Figure 35 - Industry Performance - Value: 2010 vs. 2011...................................................................52 Figure 36 - Industry Performance: Quality and Usefulness of Products.............................................53 Figure 37 - Industry Performance: Technical Support........................................................................54 Figure 38 - Industry Performance: BI Vendor Consulting ...................................................................55 Figure 39 - Industry Performance: Recommended.............................................................................56 Vendor Stacked Rankings:...........................................................................................................................57 Business Intelligence Titans ....................................................................................................................57 Figure 40 - Business Intelligence Titans - Stacked Rankings ...............................................................58
  6. 6. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 6 Established Pure-play Business Intelligence Vendors.............................................................................58 Figure 41 - Business Intelligence Established Pure-plays - Stacked Rankings.....................................58 Emerging Business Intelligence Vendors ................................................................................................59 Figure 42 – Business Intelligence Emerging Vendors – Stacked Rankings..........................................59 Open Source Business Intelligence Vendors...........................................................................................59 Figure 43 – Open Source Business Intelligence Vendors – Stacked Rankings ....................................60 Detailed Vendor Scores:..........................................................................................................................60 Figure 44 - Sample Vendor Detailed Scoring Chart.............................................................................61 Figure 45 – Actuate/BIRT Detailed Score............................................................................................62 Figure 46 – Dimensional Insight Detailed Score .................................................................................63 Figure 47 - IBM/Cognos Detailed Ranking ..........................................................................................64 Figure 48 - Information Builders Detailed Score.................................................................................65 Figure 49 - Jaspersoft Detailed Score..................................................................................................66 Figure 50 - Microsoft Detailed Score ..................................................................................................67 Figure 51 - MicroStrategy Detailed Score...........................................................................................68 Figure 52 - Oracle Detailed Score........................................................................................................69 Figure 53 - Pentaho Detailed Score ....................................................................................................70 Figure 54 – PivotLink Detailed Score...................................................................................................71 Figure 55 - QlikTech Detailed Score....................................................................................................72 Figure 56 - SAP/Business Objects Detailed Score ...............................................................................73 Figure 57 - SAS Institute Detailed Score..............................................................................................74 Figure 58 - Tableau Detailed Score .....................................................................................................75 Figure 59 - Tibco/Spotfire Detailed Score...........................................................................................76 Figure 60 - Yellowfin Detailed Score...................................................................................................77 Appendix - The Wisdom of Crowds Business Intelligence Market Survey Instrument...............................78
  7. 7. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 7 Background: In April 2010, Dresner Advisory Services published its inaugural, landmark Wisdom of Crowds Business Intelligence Market Study ™ with the intent of offering a fresh and objective view of the market by giving “a voice” to those actually using Business Intelligence (BI) solutions. In it we explored the perceptions, intentions and realities surrounding the Business Intelligence market from a number of perspectives and helped to shed light on current and emerging market dynamics. At that time we conceived our trademark 32-criteria vendor evaluation model and ranked 15 Business Intelligence vendors. In addition to broad market acceptance, we received acknowledgement and acclaim from the press, including InformationWeek, TechTarget, Smart Data Collective, ebizQ, TDWI, Intelligent Enterprise, ITBusinessEdge, and Information Management. The overwhelming success of this initial project formed the basis for the annual publication of this study. About Dresner Advisory Services: The Wisdom of Crowds Business Intelligence Market Study™ was conceived, designed and executed by Dresner Advisory Services, LLC - an independent advisory firm - and Howard Dresner, its President, Founder and Chief Research Officer. Howard Dresner is one of the foremost thought leaders in Business Intelligence and Performance Management, having coined the term “Business Intelligence” in 1989. He has published two books on the subject, The Performance Management Revolution – Business Results through Insight and Action (John Wiley & Sons – Nov. 2007) and Profiles in Performance – Business Intelligence Journeys and the Roadmap for Change (John Wiley & Sons – Nov. 2009). He lectures at forums around the globe and is often cited by the business and trade press. Prior to Dresner Advisory Services, Howard served as Chief Strategy Officer at Hyperion Solutions and was a Research Fellow at Gartner, where he led its Business Intelligence research practice for 13 years. Howard has conducted and directed numerous in-depth primary research studies over the course of the past sixteen years and is an expert in analyzing these markets.
  8. 8. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 8 Our most recent market studies include the DAS Mobile Business Intelligence Market Studies and the widely acclaimed, annual Wisdom of Crowds Business Intelligence Market Study ™. Method: Using a straightforward and easy to complete online survey instrument (see appendix) we focused upon a host of market-related questions and our trademark 32 criteria vendor and product scoring. The study was opened for input to any valid users with first-hand BI vendor and product experience. Although specific vendor selections were listed, any vendor or product could be entered. As this is our second year of conducting this study, we were able to provide a number of year-over-year comparisons from 2010 to 2011. Survey Design and Criteria: Survey criteria were designed to elicit first-hand and real-world user experiences with Business Intelligence and associated vendors and products: Survey criteria included the following market topics: - Budget allocations by department/function - Spend by license and service type - Key related technologies - Vendor characterization - Use of latest software version - Open Source: community versus commercial Vendor/product scoring criteria included: - Sales/acquisition experience – 8 criteria - Value for price paid (Excellent – Poor) - Quality and usefulness of product – 12 criteria - Quality of technical support – 5 criteria - Quality and value of consulting services -5 criteria - Whether vendor is recommended (Yes/No)
  9. 9. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 9 In addition, the following demographics were captured: - Title, Function, Industry, Size of company, Geography - Numbers of BI products being used, Vendor, Product - Length of time product has been in use, Numbers of users of product See Detailed Vendor Rankings and the Appendix for more detail on study criteria. Awareness, Recruitment & Data Gathering: To publicize the study and garner support, we aggressively leveraged social media sites (e.g., Twitter, LinkedIn, Facebook), the press and existing email. Strong support was received from all corners, including key press: BusinessIntelligenceEdge, Information Management, ITBusinessEdge, TechTarget, and numerous blogs and re-tweets. Vendors were also allowed to direct customers to the study. To ensure that input was from actual users, we rejected any responses that could not be validated. Additionally, surveys completed by vendors or their agents were deleted. Approximately 10% of the sample was discarded. After final data quality processing, the total number of respondents in the sample was 630, an increase of 40% over 2010.
  10. 10. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 10 Vendor/Market Categories: For the purposes of this report, we have created four different BI industry sub- categories in which to group vendors and analyze market behavior and direction. As in 2010, these include the “Titans”, “Established Pure-play”, and “Emerging” vendors. This year we have added “Open Source” BI vendors as a fourth category. Titans are the largest vendors, with extensive product and service offerings – including Business Intelligence. In all cases these vendors have acquired Business Intelligence vendors (e.g., Oracle and Hyperion, IBM and Cognos, SAP and BusinessObjects). Vendors in this category include: IBM/Cognos, Microsoft, Oracle and SAP/BusinessObjects. Established Pure-Play BI vendors are predominately focused upon Business Intelligence software and services and have typically been in business for 15 or more years - with well established customer bases and revenue streams. Several are publicly held concerns. These include Information Builders, MicroStrategy, QlikTech and The SAS Institute. Emerging BI vendors are typically younger than other categories and offer unique and often innovative business models, technologies and/or services. This category includes: Dimensional Insight, PivotLink, Spotfire (Tibco), Tableau and Yellowfin. The vendors Arcplan, Birst, and Good Data also belong in this category, but could not be ranked due to small numbers of completed surveys. Open Source BI vendors have all adopted an open source approach to Business Intelligence, offering both a “community” (free) and “commercial” editions of their product(s). These include Actuate, Jaspersoft and Pentaho. Jedox (Palo) is also an open source BI vendor, but was not included in the rankings due to the small number of completed surveys.
  11. 11. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 11 Executive Summary
  12. 12. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 12 Executive Summary: Functional alignment within organizations for Business Intelligence continues to shift. Most notably, in North America, business users appear to be increasingly driving BI adoption. We believe that the trend towards business-dominated BI is a global trend, with other geographies lagging behind North America by several years. The “natural” size of the BI workgroup appears to be settling at between 6 – 50 users – larger than in 2010. The shift away from extremely large BI deployments, noted in 2010, continues in 2011. The numbers of (overlapping) BI tools continues to grow – especially in the largest organizations and those using tools from “Titans”. Users employing Commercial Open Source BI were less likely to have multiple BI tools. The numbers of new Business Intelligence deployments appears to have slowed in 2011 compared with 2010, with growth coming from expansion of existing deployments. Decreases were pronounced in Financial Services, for nearly all size organizations, and for Established Pure-play vendors. Highest new deployment rates were found in Government and Technology verticals, and Open Source and Emerging vendor segments. Among the most important related technologies/initiatives was “Integration with operational processes”, “Data mining and advanced algorithms” and “In-memory analysis”. Other technologies showed demand in specific segments including “Mobile”, Big Data”, “Open Source”, and “Software-as-a-Service”. A total of 63% of respondents reported budget increases in at least one BI area and 31% of respondents had increases of more than 10% in at least one area. Growth in spending for 2011 will favor traditional Business Intelligence software licenses, followed by services from BI vendors and third parties. Finance was the function that had budget allocated most frequently for BI, but IT and Sales had the largest allocation within most organizations. Of the four Business Intelligence sub-segments, all but Emerging products are adopted predominately by the IT function. Titans and Established Pure-plays have the broadest distribution across all organization sizes, while Open Source and Emerging vendors were more dominant in smaller ones. And, Open Source and Emerging vendors appear to have the youngest customer bases – with the largest percentage of adoption within the past 2+ years.
  13. 13. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 13 Study Demographics
  14. 14. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 14 Study Demographics: As with last year, our goal was to obtain a balanced base of survey respondents in order to create a truly representative sample – and thereby more accurately reflecting market sentiment. This year’s sample has a similar distribution to last year with the smallest organizations comprising 27% of the sample and the largest with 21%. However, there was some modest shifting within the middle with organizations between 5,001 and 10,000 growing from 5% to 8%, and those between 1,001 – 2,000 decreasing from 8% in 2010 to 6% in 2011. Figure 1 - Organization Size 27% 29% 8% 10% 5% 21% 27% 27% 6% 10% 9% 21% 0% 10% 20% 30% 40% 50% 1 - 100 Employees 101 - 1,000 Employees 1,001 - 2,000 Employees 2,001 - 5,000 Employees 5,001 - 10,000 Employees More than 10,000 Employees Number of Employees 2010 2011
  15. 15. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 15 We were quite pleased to see far greater business user/management participation in 2011 versus 2010. This year the IT Department comprised 50% of the overall sample versus 61% in 2010 (Figure 2). Figure 2 - Functions Represented 61% 12% 7% 1% 8% 11% 50% 10% 8% 6% 6% 17% 0% 20% 40% 60% 80% 100% Information Technology (IT) Sales and Marketing Finance Operations Research and Development (R&D) Other Function 2010 2011
  16. 16. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 16 As with last year we have similar distribution across multiple industries, with strong representation from key industries including: Retail & Wholesale, Healthcare, and Financial Services. Figure 3 - Industries Represented 12% 12% 11% 10% 15% 6% 4% 30% 13% 12% 12% 12% 14% 6% 5% 27% 0% 10% 20% 30% 40% Consulting Financial Services Health Care Retail & Wholesale Technology Manufacturing Government Other Industry 2010 2011
  17. 17. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 17 Strong responses from around the world (Figure 4) have given a broad and more global perspective to the study. In contrast to 2010, we had stronger participation in 2011 from North America and EMEA and somewhat less from other geographies. We also had a large enough sample this year to break out Australia and New Zealand from APAC. Figure 4 – Geographies Represented 57% 7% 22% 14% 61% 2% 26% 7% 5% 0% 20% 40% 60% 80% 100% North America Latin America EMEA Asia-Pacific Australia-NZ Geography 2010 2011
  18. 18. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 18 Analysis & Trends
  19. 19. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 19 Analysis & Trends Departmental/Functional Alignment with BI Tools: Last year we observed a shift from IT alignment (and deployment) of Business Intelligence, in favor of business management and users. In this year’s study, we see this trend continuing, with the decline of IT deployments starting ~ 5 years ago and with organizations – globally – reporting that more than half of deployments are now more closely aligned with business users and not IT (Figure 5) Figure 5- Business Intelligence Adoption by Function / Time As with last year, this apparent trend may be due to reductions in IT Departmental staffing and budgets during the economic recession. Finance, and its alignment with Business Intelligence, has remained relatively steady throughout, while Sales & 48% 63% 51% 49% 49% 14% 8% 9% 9% 7% 14% 6% 11% 12% 9% 25% 24% 29% 31% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year BI Adoption by Function - All Regions Information Technology Finance Sales and Marketing Other
  20. 20. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 20 Marketing appears to have declined. In contrast, “other” functions (e.g., Exec. Mgmt., HR, Manufacturing, Operations, R&D, Supply Chain) have grown. This trend is most pronounced if we look exclusively at North America (Figure 6). Here we can see that business users have consistently taken charge of Business Intelligence for the past 5+ years. Figure 6 -BI Adoption by Function / Time –North America This may account for the myriad of tools that have emerged in recent years, which cater to users – in many cases sidestepping the IT Department. In particular, we see very strong growth in adoption by “Other” business functions. 55% 69% 53% 47% 44% 12% 10% 9% 7% 4% 6% 2% 10% 15% 7% 27% 19% 28% 32% 44% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year BI Adoption by Function - North America Information Technology Finance Sales and Marketing Other
  21. 21. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 21 In contrast, both EMEA (Figure 7) and Rest-of-World - e.g., APAC, LATAM (Figure 8) appear to favor IT-based BI deployments more than in North America. Figure 7 - BI Adoption by Function / Time – EMEA While this trend appears to have leveled off in EMEA, IT-driven deployments of Business Intelligence appear to be on the rise in other parts of the world. 30% 48% 47% 51% 50% 20% 5% 8% 11% 11% 40% 19% 16% 6% 14% 10% 29% 29% 31% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year BI Adoption by Function - EMEA Information Technology Finance Sales and Marketing Other
  22. 22. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 22 Our interpretation of this data is that all geographies are moving towards business- dominated BI. However, EMEA and ROW are lagging behind North America by several years. Figure 8 - BI Adoption by Function / Time –Rest-of-World 0 50% 50% 52% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year BI Adoption by Function - Rest of World Information Technology Finance Sales and Marketing Other Key Takeaways: Functional alignment within organizations for Business Intelligence continues to shift. Most notably, in North America, business users appear to be increasingly driving BI adoption. We believe that the trend towards business- dominated BI is a global trend, with other geographies lagging behind North America by several years.
  23. 23. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 23 Scale of Business Intelligence Deployments: In last year’s report we noted a “paradigm shift in the industry – away from large implementations and in favor of smaller or moderately sized ones”. In comparing deployment data from 2010 with that from 2011 we see a continuation of this trend, with extremely large deployments in apparent decline (Figure 9). However, we also observe that a new “center of gravity” for deployment size may be emerging – with sizes of between 6 – 50 increasing and the smallest (1-5) decreasing. This trend offers a glimpse of what future BI group sizes will look like. Figure 9 – Numbers of Users/Organization: 2010 versus 2011 20.0% 9.1% 7.8% 12.9% 12.9% 9.8% 8.6% 6.4% 12.4% 17.3% 11.0% 8.3% 16.1% 11.1% 9.5% 9.1% 5.6% 12.0% 0% 10% 20% 30% 1 - 5 6 - 10 11 - 20 21 - 50 51 - 100 101 - 200 201 - 500 501 - 1,000 More than 1,000 Numbers of BI Users/Organization: 2010 vs. 2011 2010 2011
  24. 24. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 24 Numbers of Business Intelligence Tools in Use: For quite some time we’ve observed the growing proliferation of multiple Business Intelligence tools, predominately within the largest of organizations (Figure 10). With the growing presence of products which cater to business users and departmental functions, it would appear that the numbers of tools within many organizations will continue to expand. And, as we noted last year, these statistics understate the issue, as many users are unaware of all the tools being used within their organizations. Figure 10 - Number of BI Tools/Organization: 2011 vs. 2010 36% 39% 24% 26% 47% 27% -10% 0% 10% 20% 30% 40% 50% 60% One Two or Three Four or More Number of BI Tools/Organization: 2010 vs. 2011 2010 2011
  25. 25. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 25 Like in 2010, the largest organizations tend to have the great variety of Business Intelligence tools (Figure 11). This has occurred over time as departmental/functional groups have invested in BI tools without the benefit (or knowledge) of corporate standards or even what other functions might be using. In fact, we found that in some instances multiple respondents from the same companies thought that their tool was the only one. As budgets shift away from IT and towards end user departments, these numbers will continue to rise. Of course, with common semantics, metadata and data warehousing, this might not be as much of an issue. From my experience, however, this is not the approach that most are taking. As a result, enterprises can expect the age-old problem of multiple and conflicting answers to business questions. Figure 11 – Numbers of Business Intelligence Products by Organization Size 23% 35% 30% 22% 15% 17% 43% 45% 45% 46% 44% 46% 25% 11% 18% 30% 36% 28% 9% 9% 8% 3% 5% 9% 0% 20% 40% 60% 80% 100% Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 Numbers of BI Products by Size of Organization One Two or Three Four or more Don't Know
  26. 26. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 26 When looking at numbers of tools by vendor category (Figure 12), we were interested to learn that Commercial Open Source BI users were less likely to have multiple tools. In contrast, BI users, with software from Titan vendors, were much more likely to have multiple tools. Of course Titan vendors typically serve the largest of organizations – which also have the greatest numbers of tools. And, (not surprisingly) “Emerging” BI users were more likely to be unaware of how many tools were in use in the organization. Figure 12 –Numbers of Business Intelligence Products by Vendor Category 23% 13% 32% 25% 21% 19% 43% 61% 42% 44% 44% 37% 25% 26% 18% 19% 27% 35% 9% 8% 12% 8% 8% 0% 20% 40% 60% 80% 100% Overall Open Source Community Open Source Commercial Emerging Pureplay Titan Numbers of BI Products by Vendor Category One Two or Three Four or more Don't Know Key Takeaways: The “natural” size of the BI workgroup appears to be settling at between 6 – 50 users – larger than in 2010. The shift away from extremely large BI deployments, noted in 2010, continues in 2011. The numbers of (overlapping) BI tools continues to grow – especially in the largest organizations and those using tools from “Titans”. Users employing Commercial Open Source BI were less likely to have multiple BI tools.
  27. 27. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 27 Experience with Business Intelligence: In order to better understand the growth of the industry, we take a closer look at the age of Business Intelligence deployments (Figure 13). In 2010, we saw an unusually large number of new BI deployments – most especially in small and mid-sized organizations. Since that time, these implementations have shifted to the 1-2 years category, with stability in the 3 - 10+ year categories. Most notable is an apparent decline in new implementations for 2011 over 2010, with much of the market growth coming from the expansion of existing implementations. Figure 13 – Business Intelligence Deployments/Organization: 2011 versus 2010 25% 16% 32% 18% 9% 19% 25% 31% 16% 9% 0% 10% 20% 30% 40% 50% Less than 1 year 1-2 years 3-5 years 6-10 years More than 10 years BI Deployments/Organization - 2010 vs. 2011 2010 2011
  28. 28. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 28 For 2011, almost all industries seem to be implementing fewer new Business Intelligence solutions than in 2010 (Figure 14). The substantial growth last year – especially within SMEs – has created the larger base which is now expanding the numbers of BI users for 2011. The largest declines in new implementations are within the Financial Services and Technology industry segments. The exceptions to this are Manufacturing and Government – the two (apparent) growth segments for 2011. Figure 14 – Business Intelligence Deployments by Industry 19% 19% 14% 18% 9% 20% 27% 25% 23% 25% 28% 23% 26% 12% 40% 24% 18% 23% 31% 25% 34% 29% 36% 24% 24% 46% 33% 16% 14% 18% 21% 25% 8% 18% 4% 17% 9% 15% 11% 7% 18% 7% 6% 7% 4% 0% 20% 40% 60% 80% 100% Overall Consulting Financial Services Health Care Retail & Wholesale Technology Manufacturing Government Other BI Deployments by Industry Less than 1 year 1 - 2 years 3 - 5 years 6 - 10 years More than 10 years
  29. 29. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 29 As we can see from Figure 15, there was substantial growth in 2010 implementations for small and mid-sized organizations. Although lower in 2011, these organizations continue to implement BI at an above-average rate. The exception is organizations between 5,001 and 10,000 employees where growth of deployments appears to have doubled over 2010 – especially in Healthcare and Government. Figure 15 – Business Intelligence Deployments by Organization Size 19% 22% 24% 16% 8% 31% 10% 25% 31% 26% 16% 30% 15% 18% 31% 28% 31% 30% 34% 29% 34% 16% 10% 12% 27% 21% 13% 26% 9% 10% 6% 11% 7% 12% 12% 0% 20% 40% 60% 80% 100% Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000 BI Deployments by Organization Size Less than 1 year 1 - 2 years 3 - 5 years 6 - 10 years More than 10 years
  30. 30. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 30 When looking at deployments by vendor category (Figure 16), Open Source and Emerging vendors saw above average new deployments for 2011, with Titan and Established Pure-play categories experiencing below average numbers of new deployments. Figure 16 – Business Intelligence Deployments by Vendor Category 19% 26% 21% 12% 15% 24% 38% 23% 19% 19% 31% 28% 29% 30% 36% 16% 5% 17% 19% 23% 9% 3% 10% 19% 7% 0% 20% 40% 60% 80% 100% Overall Open Source Emerging Pureplay Titan BI Deployments by Vendor Category Less than 1 year 1 - 2 years 3 - 5 years 6 - 10 years More than 10 years Key Takeaways: The numbers of new Business Intelligence deployments appears to have slowed in 2011 compared with 2010, with growth coming from expansion of existing deployments. Decreases were pronounced in Financial Services, for nearly all size organizations and for Established Pure-play vendors. Highest new deployment rates were found in Government and Technology verticals, and Open Source and Emerging vendor segments.
  31. 31. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 31 Key Related Technologies / Initiatives This year we opted to expand our study to include substantially more market data and analysis. In this section we explore technologies and initiatives which are deemed strategic to respondents’ Business Intelligence efforts. In all, we asked about nine areas, as noted in Figure 17. Topping the list of importance (by mean average), is “Integration with operational processes”, “Data mining and advanced algorithms” and “In-memory analysis”. Those technologies & initiatives deemed less important were Open Source, Software-as-a- Service and Big Data. Figure 17 – Related Technologies & Initiative Strategic to Business Intelligence 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Open source software Software-as-a-service and "cloud computing" Big data Ability to write to transactional applications Mobile device support Collaborative support for group-based analysis In-memory analysis Data mining and advanced algorithms Integration with operational processes Importance of Related Technologies Unimportant Somewhat Important Very Important Critical
  32. 32. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 32 Where significant, we created crosstab analyses, using key demographics to better understand the importance of related technologies. In Figure 18, we examine the importance of In-memory analysis (number 3 out of 9) by the various vendor market categories. We found that users of Commercial Open Source and Established Pure-play BI products were more likely to view this feature as critical or important. In contrast, there was less interest in in-memory analysis within the Titan and Community Open Source BI customer bases. Anecdotally, the Finance function favored in-memory analysis over other functions. Figure 18 – Importance of In-Memory Analysis by Vendor Category 15% 28% 14% 13% 10% 21% 38% 34% 34% 39% 33% 42% 34% 38% 33% 36% 38% 28% 13% 19% 12% 18% 9% 0% 20% 40% 60% 80% 100% Overall Open Source Community Open Source Commercial Emerging Pureplay Titan Importance of In-Memory Analysis by Vendor Category Unimportant Somewhat Important Very Important Critical
  33. 33. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 33 Although not a top priority overall (number 5 out of 9), Mobile computing holds the greatest importance to the Retail & Wholesale vertical industry (Figure 19). We can confirm this as a result of our own recent Mobile BI research and case studies. Other vertical industries that view Mobile Business Intelligence as important include Technology and Consulting. In contrast, Healthcare, Financial Services, and Government view Mobile as less important. Anecdotally, the Executive and Sales & Marketing functions have the most interest in Mobile BI. Figure 19 – Importance of Mobile by Industry 19% 10% 27% 37% 13% 13% 21% 26% 18% 42% 43% 44% 44% 38% 35% 45% 37% 47% 26% 35% 15% 11% 28% 34% 21% 33% 28% 12% 13% 14% 7% 21% 18% 12% 4% 8% 0% 20% 40% 60% 80% 100% Overall Consulting Financial Services Health Care Retail & Wholesale Technology Manufacturing Government Other Importance of Mobile by Industry Unimportant Somewhat Important Very Important Critical
  34. 34. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 34 Although a lower priority overall (7 out of 9), Big Data holds greater interest for the largest organizations of 10,000 employees or more (Figure 20). Not surprisingly, small and mid-sized organizations have the least interest in Big Data. Anecdotally, R&D, as a function, has the most interest in Big Data. Figure 20 – Importance of Big Data by Size of Organization 33% 38% 40% 29% 37% 37% 16% 28% 29% 32% 26% 23% 24% 27% 27% 25% 21% 26% 32% 25% 39% 11% 8% 8% 18% 8% 14% 18% 0% 20% 40% 60% 80% 100% Overall 1 - 100 101 - 1,000 1,001 - 2,0002,001 - 5,0005,001 - 10,000 More than 10,000 Importance of Big Data by Size of Organization Unimportant Somewhat Important Very Important Critical
  35. 35. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 35 Big Data appears to hold the greatest interest in Asia and Latin America, followed by North America (Figure 21). It has lower interest in EMEA and Australia/NZ. This phenomenon may be due to the close alignment of Big Data with Open Source technologies such as Hadoop and MapReduce, which have high acceptance outside of North America. Figure 21 – Importance of Big Data by Region 33% 3% 38% 13% 33% 55% 28% 28% 25% 38% 30% 23% 28% 53% 29% 38% 25% 16% 11% 17% 8% 13% 12% 6% 0% 20% 40% 60% 80% 100% Overall Asia- Pacific EMEA Latin America North America Australia-NZ Importance of Big Data by Region Unimportant Somewhat Important Very Important Critical
  36. 36. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 36 Although a somewhat lower order priority to respondents (8 out of 9), Cloud and Software-as-a-Service generate a great deal of “buzz” in the marketplace. As we can see in Figure 22, it seems to resonate more so with the Sales & Marketing function than all others. The Finance and IT functions are less inclined. This is (presumably) due to concerns surrounding security, privacy and control. Figure 22 – Importance of Cloud/SaaS by Function 34% 40% 29% 19% 30% 36% 35% 50% 40% 32% 19% 16% 15% 26% 24% 11% 8% 6% 15% 14% 0% 20% 40% 60% 80% 100% Overall Information Technology Finance Sales & Marketing Other Importance of Cloud by Function Unimportant Somewhat Important Very Important Critical
  37. 37. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 37 As expected, smaller organizations appear most interested in Cloud and SaaS in relation to Business Intelligence (Figure 23). This is likely due to anticipated cost savings and rapid implementation times, which are features most often ascribed to cloud-based solutions. With few exceptions, larger organizations are less inclined to embrace Cloud/SaaS Business Intelligence solutions. Figure 23 – Importance of Cloud/SaaS by Size of Organization 43% 34% 43% 34% 60% 50% 48% 29% 29% 27% 51% 28% 22% 31% 20% 24% 21% 11% 12% 18% 18% 8% 13% 10% 3% 0% 10% 3% 0% 20% 40% 60% 80% 100% Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000 Importance of Cloud by Size of Organization Unimportant Somewhat Important Very Important Critical
  38. 38. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 38 When examining interest by industry, the Technology vertical was by far the most interested in Cloud/SaaS BI solutions (Figure 24). In sharp contrast, Government, Retail & Wholesale and Financial Services had the lowest level of interest. Figure 24 – Importance of Cloud/SaaS by Industry 34% 28% 42% 37% 38% 17% 30% 48% 37% 36% 38% 35% 33% 45% 23% 43% 44% 36% 19% 28% 17% 21% 12% 26% 20% 4% 18% 11% 8% 6% 9% 4% 34% 7% 4% 9% 0% 20% 40% 60% 80% 100% Overall Consulting Financial Services Health Care Retail & Wholesale Technology Manufacturing Government Other Importance of Cloud by Industry Unimportant Somewhat Important Very Important Critical
  39. 39. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 39 Although the initiative with the lowest level of general interest (9 out of 9), it had higher interest within small and mid-sized organizations (Figure 25). In contrast, larger organizations tended to have less interest in Open Source BI. Anecdotally, among functions, R&D had the stronger interest in Open Source BI. Figure 25 – Importance of Open Source by Organization Size 43% 34% 43% 34% 60% 50% 48% 29% 29% 27% 51% 28% 22% 31% 20% 24% 21% 11% 12% 18% 18% 8% 13% 10% 3% 0% 10% 3% 0% 20% 40% 60% 80% 100% Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000 Importance of Open Source by Size of Organization Unimportant Somewhat Important Very Important Critical
  40. 40. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 40 When looking at open source BI by industry (Figure 26), the Technology and Government verticals had the strongest interest. Financial Services and Retail & Wholesale had among the lowest interest. Figure 26 – Importance of Open Source by Industry 43% 43% 48% 34% 48% 30% 48% 41% 49% 29% 31% 29% 41% 27% 24% 23% 37% 28% 20% 20% 18% 18% 20% 25% 23% 7% 19% 8% 6% 5% 7% 5% 20% 6% 15% 4% 0% 20% 40% 60% 80% 100% Overall Consulting Financial Services Health Care Retail & Wholesale Technology Manufacturing Government Other Importance of Open Source by Industry Unimportant Somewhat Important Very Important Critical Key Takeaways: Among the most important related technologies/initiatives was “Integration with operational processes”, “Data mining and advanced algorithms” and “In-memory analysis”. Other technologies showed demand in specific segments including “Mobile”, “Big Data”, “Open Source”, and “Software-as-a-Service”.
  41. 41. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 41 Budget and Spend Plans and Trends This year we expanded our study to include budget and spending plans (Figure 27). To this end, we asked about increases in expenditures by different classes of solutions and the allocation of budget by function. These include traditional BI software licenses, Open Source BI, Software-as-a-Service BI, and services from BI software vendors and third party providers. Figure 27 – Business Intelligence Spend by License/Service Type -10% 0% 10% 20% 30% 40% 50% TraditionalBISW OpenSourceBISW SaaSBI ServicesfromSWVendor Servicesfrom3rdPty Other Spend by License/Service Type More than 10% Increase 10% Increase 5% Increase 5% Decrease 10% Decrease More than 10% Decrease
  42. 42. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 42 The majority of increase in spending will be allocated to traditional software licenses (Figure 28). This doesn’t come as a surprise since this has been the dominant model for decades. This category is also seeing the greatest decline. In contrast, Open Source and SaaS BI are seeing important, albeit, modest investment. Additionally, 63% of respondents reported budget increases in at least one BI area. 31% of respondents had BI budget increases of more than 10% in at least one area. Those respondents were more than twice as likely to be using their current product for less than one year (and less likely to be using it for more than 5 years). They were also more likely to think that software-as-a-service or cloud computing is important. There were no differences by vendor category, region, industry, function, or size. There is also very strong demand (and increased spending) for consulting services – most especially from the BI software vendors, followed by independent professional service providers. Having spoken to a number of vendors, they have shared that customers are increasing their demand for services. This phenomenon can be explained by at least two factors: smaller deployments growing into more complex and larger deployments and user-based deployments continuing to expand – without the needed assistance of an internal IT function. Figure 28 – Departments with Any Business Intelligence Spending 0% 10% 20% 30% 40% 50% 60% Manufacturing Distribution Human Resources Research and Development Marketing Sales C Level Executive IT Department Finance Departments with BI Budget Allocations Spend
  43. 43. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 43 When examining budgets, the Finance function, followed by IT, C-Level Executives, and Sales were most often allocated some percentage for Business Intelligence (Figure 28). When we look more closely (Figure 29), we see that IT will receive the lion’s share of BI budget for 2011, followed by Sales, Finance, R&D and C-Level Executives. The lowest BI budget allocations were for Human Resources and Distribution. With the shift towards business deployment of BI, we expect that budget allocations will change accordingly. Figure 29 – Percentage of 2011 BI Spend by Department (among departments with spend) 86.1% 77.0% 72.1% 71.4% 68.9% 69.2% 58.5% 53.5% 53.1% 11.1% 14.8% 21.0% 22.0% 17.5% 13.2% 27.7% 33.1% 18.8% 2.8% 8.1% 6.9% 6.6% 13.6% 17.6% 13.8% 13.4% 28.2% 0% 20% 40% 60% 80% 100% Human Resources Distribution Marketing Manufacturing C Level Executive Research and Development Finance Sales IT Department Percent of 2011 BI Spend by Department 1% to 20% 21% to 40% 41% or more n= 309 n= 159 n= 325 n= 286 n= 269 n= 135 n= 233 n= 91 n= 144 Key Takeaways: A total of 63% of respondents reported budget increases in at least one BI area and 31% of respondents had increases of more than 10% in at least one area. Growth in spending for 2011 will favor traditional Business Intelligence software licenses, followed by services from BI vendors and third parties. Finance was the function that had budget allocated most frequently for BI, but IT and Sales had the largest allocation within most organizations.
  44. 44. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 44 Market Segment Analysis
  45. 45. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 45 Market Segment Analysis For the purpose of analysis and rankings, vendors have been grouped into four categories, based on general market profiles. These categories are: “Titans”, “Established Pure-plays”, “Emerging” vendors and “Open Source” vendors. Titans include the largest global enterprise software vendors with Business Intelligence offerings. Established Pure-play vendors include larger vendors that are primarily focused upon Business Intelligence software and solutions. Emerging vendors may fall into one of several categories, including SaaS, visualization tools, desktop tools, etc. Open Source BI vendors subscribe to a “community” model – offering some software components at no cost, with a “commercial” offering available for a fee. When examining alignment by corporate function, the Emerging segment has the highest percentage of business adopters versus all other categories (Figure 30). In contrast, all other segments seemed most aligned with the IT function. Figure 30 - Market Segment Alignment - Business vs. IT 61% 37% 62% 55% 8% 7% 10% 6% 6% 10% 4% 13% 7% 13% 32% 28% 40% 25% 26% 0% 20% 40% 60% 80% 100% Overall Open Source Emerging Pureplay Titan Vendor Category by Function Other Sales and Marketing Finance Information Technology
  46. 46. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 46 When examining the market from an industry perspective, the inclination towards one BI segment over the other is less well defined (Figure 31). Figure 31 - BI Market Segment Alignment by Industry The Financial Services segment appears to favor Established Pure-play vendors, while Healthcare aligns most closely with Emerging vendors. Retail & Wholesale have adopted Established Pure-plays, followed by Emerging vendors, while the Technology vertical has strong adoption of Open Source. In Government there appears to be a split preference for both Established Pure-plays and Open Source BI. 13% 13% 12% 10% 19% 12% 14% 6% 17% 14% 12% 8% 17% 6% 9% 13% 9% 16% 18% 8% 14% 25% 14% 9% 9% 6% 5% 6% 4% 6% 5% 9% 3% 9% 3% 27% 20% 25% 27% 32% 0% 20% 40% 60% 80% 100% Overall Open Source Emerging Pureplay Titan Vendor Category by Industry Other Government Manufacturing Technology Retail & Wholesale Health Care Financial Services Consulting
  47. 47. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 47 Figure 32 - Market Segment Alignment by Organization Size When looking at size of organization (Figure 32), Titans and Established Pure-play products are distributed across a wide range of organization sizes – and are dominant in the largest organizations. In contrast, Emerging and Open Source BI products have a strong concentration of adoption within small and mid-sized organizations and in a minority of larger organizations. 27% 33% 35% 17% 18% 27% 43% 30% 16% 21% 6% 4% 2% 17% 6% 10% 7% 9% 15% 13% 9% 7% 8% 11% 8% 21% 7% 17% 25% 35% 0% 20% 40% 60% 80% 100% Overall Open Source Emerging Pureplay Titan Vendor Category by Organization Size More than 10,000 5,001 - 10,000 2,001 - 5,000 1,001 - 2,000 101 - 1,000 1 - 100
  48. 48. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 48 If we look at the market segments by the age of the implementation, it appears that Open Source and Emerging BI vendors have the youngest base of customers, with the largest percentage of implementations within the last 3 years. In contrast, Titans and Established Pure-play vendors have a more mature base of customers, with the majority implemented more than 3 years ago. Figure 33 - Market Segment Alignment by Implementation Age 26% 21% 12% 15% 38% 23% 19% 19% 28% 29% 30% 36% 5% 17% 19% 23% 3% 10% 19% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Open Source Emerging Pureplay Titan BI Adoption Over Time by Vendor Type More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year Key Takeaways: Of the four Business Intelligence sub-segments, all but Emerging products are adopted predominately by the IT function. Titans and Established Pure- plays have the broadest distribution across all organization sizes, while Open Source and Emerging vendors were more dominant in smaller ones. And, Open Source and Emerging vendors appear to have the youngest customer bases – with the largest percentage of adoption within the past 2+ years.
  49. 49. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 49 Industry and Vendor Analysis
  50. 50. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 50 Industry and Vendor Analysis: In this section we will review Business Intelligence vendor and market performance, using our trademark 32-criteria evaluation model. Scoring Criteria The criteria for the various industry and vendor rankings are grouped into six categories including Sales/acquisition experience, Value for price paid, Quality and usefulness of product, Quality of technical support, Quality and value of consulting, and whether vendor is recommended. The detailed criteria are as follows: - Sales/acquisition experience o Professionalism o Product Knowledge o Understanding business/needs o Responsiveness o Flexibility/Accommodation o Business Practices o Contractual terms and conditions o Follow up after the sale - Value for price paid (Excellent – Poor) - Quality and usefulness of product o Robustness/sophistication of technology o Completeness of functionality o Reliability of technology o Scalability o Integration of components within product o Integration with 3rd party technologies o Overall Usability o Ease of installation o Ease of administration o Customization and Extensibility o Ease of upgrade/migration to new versions o Online forums and documentation - Quality of technical support o Professionalism o Product Knowledge o Responsiveness o Continuity of personnel o Time to resolve problems - Quality and value of consulting services o Professionalism o Product Knowledge o Experience o Continuity o Value - Whether vendor is recommended (Yes/No)
  51. 51. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 51 Overall Industry Performance In this section of the findings, we examine the performance of the entire Business Intelligence software industry, using our 32-criteria model. When examining the Sales/acquisition process at an industry level (Figure 34), the areas of greatest satisfaction include Sales product knowledge, and professionalism. The areas of lowest Sales satisfaction include Contractual terms and conditions, Follow up after the sale and Understanding business needs. These scores are in line with the findings for 2010 – suggesting limited progress. Figure 34 – Industry Performance – Sales/Acquisition Experience 5.4% 7.6% 4.7% 5.7% 4.0% 5.5% 1.7% 2.7% 33.5% 23.8% 29.2% 26.9% 25.9% 21.7% 18.1% 16.0% 36.3% 38.4% 37.0% 34.8% 41.2% 35.9% 39.6% 35.3% 23.2% 27.9% 28.4% 31.2% 27.8% 35.2% 39.9% 45.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Contractual terms and conditions Follow-up after the sale Understanding our business/needs Flexibility/Accommodation Business Practices Responsiveness Professionalism Product Knowledge Sales/Acquisition Experience Very Poor Poor Adequate Very Good Excellent
  52. 52. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 52 For the Value dimension, we compared current user responses with those from 2010. In 2011, users reported greater value from their Business Intelligence solutions, than in 2010 (Figure 35). Figure 35 - Industry Performance - Value: 2010 vs. 2011 This increase in perceived value is likely due to the maturation of the many new 2010 implementations – now yielding greater value than in their very early stages. -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 2010 2011 Value for Price Paid: 2010 vs. 2011 Great Value Good Value Poor Value Very Poor Value
  53. 53. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 53 Taking a look at industry performance related to product (Figure 36), the areas of greatest satisfaction include: Robustness/Sophistication of technology, Scalability and Overall Usability. The areas of lowest satisfaction include Integration with 3rd party technology, Online training, forums and documentation and Customization and Extensibility. These scores are in line with the findings for 2010 – suggesting limited industry progress. Figure 36 - Industry Performance: Quality and Usefulness of Products 6.6% 7.7% 4.1% 7.9% 6.0% 3.1% 5.5% 3.6% 2.6% 3.7% 2.6% 1.8% 34.6% 32.8% 32.6% 26.5% 27.5% 24.1% 25.2% 23.8% 21.3% 18.9% 21.4% 19.1% 34.6% 32.7% 36.9% 33.6% 35.1% 48.1% 34.7% 40.1% 43.7% 42.8% 41.3% 44.2% 22.4% 25.5% 24.6% 29.3% 30.4% 24.2% 33.6% 31.5% 32.2% 34.0% 34.5% 34.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Integration with 3rd party technologies Online training, forums and documentation Customization and Extensibility Ease of upgrade/migration to new versions Ease of administration Completeness of functionality Ease of installation Integration of components within product Reliability of technology Overall usability Scalability Robustness/Sophistication of technology Quality and Usefulness of Product Very Poor Poor Adequate Very Good Excellent
  54. 54. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 54 For 2011, Product knowledge and Professionalism were the two top areas of customer satisfaction for Technical Support (Figure 37). This was also the case in 2010 when Professionalism was in first place. At the bottom of the list are Time to resolve problems and Continuity of personnel – two areas that continue to dog the industry. Figure 37 - Industry Performance: Technical Support 7.0% 5.8% 4.6% 2.1% 3.5% 27.6% 22.7% 22.2% 19.1% 18.0% 37.7% 35.5% 35.6% 36.9% 35.7% 26.4% 34.8% 36.5% 41.8% 42.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Time to resolve problems Continuity of Personnel Responsiveness Professionalism Product knowledge Technical Support Very Poor Poor Adequate Very Good Excellent
  55. 55. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 55 For 2011, there was no change in the industry’s perceived performance for BI software vendor consulting services (Figure 38). The areas of greatest satisfaction include consultant Product knowledge and Professionalism. Areas of greatest dissatisfaction include Value for the price and Continuity of consulting personnel. Figure 38 - Industry Performance: BI Vendor Consulting 5.8% 4.7% 2.6% 2.2% 2.4% 26.4% 24.4% 19.1% 18.9% 16.1% 37.9% 36.0% 41.2% 41.0% 39.9% 27.7% 32.9% 36.0% 36.7% 40.5% 0% 20% 40% 60% 80% 100% Value Continuity Experience Professionalism Product knowledge Consulting Services Very Poor Poor Adequate Very Good Excellent
  56. 56. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 56 On a more positive note, respondents were more likely to recommend their BI software vendor in 2011 than in 2010 (Figure 39). For 2011, only 5% said that they would not recommend their vendor versus 9% in 2010. Figure 39 - Industry Performance: Recommended 9% 5% 91% 95% 0% 20% 40% 60% 80% 100% 2010 2011 Recommend: 2010 vs. 2011 No Yes
  57. 57. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 57 Vendor Stacked Rankings: In this section we offer stacked rankings of Business Intelligence software vendors. Vendors were ranked using 32 different criteria, on a 5-point scale for each. Criteria covered sales /acquisition experience (8), value for price paid (1), technology/product (12), technical support (5), consulting services (5) and whether they would recommend this vendor (1). The result is a stacked ranking with an average score for every one of the six categories and an overall average score for each vendor. As we begin to explore vendor performance in more detail, it’s important to understand the scale that we used in scoring the industry and vendors: 5.0 = Excellent 4.0 = Very Good 3.0 = Adequate 2.0 = Poor 1.0 = Very Poor Vendors have been organized into “Titans”, “Established Pure-Plays”, “Emerging” or “Open Source” categories. Within each of these groups vendors have similar traits and, as a result, similar score-average ranges. Average scores range from the highest (4.00 - 4.57) in “Emerging” to the lowest with the “Titans” (3.30 – 3.71), with “Established Pure-Plays” (3.55 – 4.29) and “Open Source” (3.83 – 4.15) in the middle. So, while comparisons can (and no doubt will) be made between these sub-segment “peer groups”, it’s not always a reasonable comparison. Based on our scoring methodology, all vendors performed at a level that is considered more than “adequate” for all categories of criteria. *Please note that “Average Score” is the mathematical mean of all items included in vendor ratings. Each column in the chart represents a scale consisting of varying numbers of items (for example "Sales" is a scale consisting of 8 items, while "Value" for price is 1 single item). As such, each column is weighted differently (based upon the number of items represented and the number of respondents rating those items) in calculating the overall Average rating. The Average Score cannot be calculated by simply averaging across the subscale scores. Business Intelligence Titans As you might expect, the “Titans” (Figure 40) are the largest vendors, with extensive product and service offerings – including Business Intelligence. In all cases these vendors have acquired Business Intelligence vendors (e.g., Oracle and Hyperion, IBM
  58. 58. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 58 and Cognos, SAP and BusinessObjects). Vendors in this category include: IBM/Cognos, Microsoft, Oracle and SAP/BusinessObjects. Figure 40 - Business Intelligence Titans - Stacked Rankings Established Pure-play Business Intelligence Vendors “Established Pure-Play” vendors (Figure 41) are focused primarily upon Business Intelligence software and services and have typically been in business for 15 + years - with well established customer bases and revenue streams. Several are publicly held. These include Information Builders, MicroStrategy, QlikTech and The SAS Institute. Figure 41 - Business Intelligence Established Pure-plays - Stacked Rankings
  59. 59. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 59 Emerging Business Intelligence Vendors The “Emerging” vendors (Figure 42) are typically younger than the other two categories and offer unique and often innovative business models, technologies and/or services. This category includes: Dimensional Insight, PivotLink, Spotfire (Tibco), Tableau and Yellowfin (new this year). Arcplan, Birst, and Good Data also belong in this category, but could not be ranked due to the small number of completed surveys. Figure 42 – Business Intelligence Emerging Vendors – Stacked Rankings Open Source Business Intelligence Vendors This year we separated out the Open Source BI vendors into their own category (Figure 43). These vendors include Actuate/BIRT, Jaspersoft and Pentaho. Jedox/Palo also fits into this category, but could not be ranked due to the relatively small number of completed surveys.
  60. 60. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 60 Figure 43 – Open Source Business Intelligence Vendors – Stacked Rankings After you have reviewed the stacked rankings of vendors, carefully examine the detailed, vendor-specific rankings for a more complete perspective and deeper understanding of individual vendors’ strengths and weaknesses. Detailed Vendor Scores: In this section, we offer detailed vendor scores. Using the 32 criteria from the survey (Page 50), we compare each vendor’s performance to their direct peer group and to the average for all vendors (all records in the study population). In the detailed scores that follow, the criteria begin at the top of each chart with “Sales Professionalism” and proceed clockwise through “Recommended” (Figure 44).
  61. 61. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 61 Figure 44 - Sample Vendor Detailed Scoring Chart 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components within… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to new… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Vendor Average Peers
  62. 62. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 62 Figure 45 – Actuate/BIRT Detailed Score As a member of the “Open Source” market segment, Actuate/BIRT is in the top position. Actuate/BIRT exceeded its peer group and the overall sample average for all Technical Support and Product metrics by a wide margin. In all other areas it was in line with both the peer and overall sample average. Its 2011 performance improved in the areas of Sales, Value, and Recommended. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Actuate/BIRT Performance Vendor Average Peers
  63. 63. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 63 Figure 46 – Dimensional Insight Detailed Score A member of the “Emerging” market segment, Dimensional Insight achieved the same high score as in 2010, securing the number two spot in the segment for 2011. It exceeded its peer group and the overall sample for practically all metrics. It was among an elite few that were recommended by 100% of customer respondents. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Dimensional Insight Performance Vendor Average Peers
  64. 64. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 64 Figure 47 - IBM/Cognos Detailed Ranking A member of the “Titan” market segment, IBM/Cognos was generally in line with the peer average, except for Product where it generally exceeded the peer group. It was ranked number one in its peer group for Product and Customer Recommendation. Its 2011 performance improved in the areas of Value, Product and Recommended. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend IBM Performance Vendor Average Peers
  65. 65. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 65 Figure 48 - Information Builders Detailed Score A member of the “Established Pure-Play” market segment, Information Builders achieved the top position for a second year in a row. It exceeded the peer group average for virtually all metrics and was above the average for the entire sample. It was also one of a very few vendors to improve its overall score from 2010 – and especially in the areas of Value and Support. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Information Builders Performance Vendor Average Peers
  66. 66. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 66 Figure 49 - Jaspersoft Detailed Score A member of the “Open Source” market segment, Jaspersoft is in line when compared to the overall sample and average of its peers - for Sales, most Consulting metrics and Value. It exceeded its peers in Sales Professionalism, Business Practices and Contractual Terms and Conditions. For Technical Support it was below both averages. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve… Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Jaspersoft Performance Vendor Average Peers
  67. 67. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 67 Figure 50 - Microsoft Detailed Score A member of the “Titan” market segment, Microsoft is in third place for the second year. It was average compared to its peers with the exception of Consulting and Technical Support, where it was above average for its peer group. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Microsoft Performance Vendor Average Peers
  68. 68. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 68 Figure 51 - MicroStrategy Detailed Score A member of the “Established Pure-Play” market segment, MicroStrategy was generally in line with the average for the entire sample and its peer group. It was above both averages - for several Product metrics: especially Robustness/Sophistication and Completeness of Functionality. It received the highest Recommended score amongst its peers. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve… Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend MicroStrategy Performance Vendor Average Peers
  69. 69. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 69 Figure 52 - Oracle Detailed Score A member of the “Titan” market segment, Oracle was ranked number one – overall - for its segment for 2010. It retains the number one position for 2011. It generally exceeded the peer average and was ranked number one in its peer group for both Sales and Value. Its 2011 performance improved in the areas of Sales, Value, and Product. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales… Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve… Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Oracle Performance Vendor Average Peers
  70. 70. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 70 Figure 53 - Pentaho Detailed Score A member of the “Open Source” market segment, Pentaho is in the number two position for this market segment. It was generally in line with its peer group and the overall sample average. It exceeded both averages for several Sales metrics, and was below average for several Product metrics. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Pentaho Performance Vendor Average Peers
  71. 71. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 71 Figure 54 – PivotLink Detailed Score A member of the “Emerging” market segment, PivotLink maintained the number 4 spot from 2010. It generally exceeded the overall sample and was at the peer average for other metrics, except for Product where it was generally below the overall average. It exceeded the peer and overall averages for a number of Sales metrics. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend PivotLink Performance Vendor Average Peers
  72. 72. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 72 Figure 55 - QlikTech Detailed Score Beginning this year we moved QlikTech from the “Emerging” to the “Established Pure- Play” market segment where it is in the number two position. This transition to Established Pure-Play was due to its recent public offering and substantial growth. As an Established Pure-Play, QlikTech was generally in line with the sample and peer average for most criteria. In several areas of Product and Consulting, it exceeded the peer group and overall sample average. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve… Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend QlikTech Performance Vendor Average Peers
  73. 73. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 73 Figure 56 - SAP/Business Objects Detailed Score A member of the “Titan” market segment, SAP/BusinessObjects generally averaged below its peers, with the exception of several Sales and Technical Support criteria, where it was in line with its peer group. Its 2011 performance improved in the areas of Product and Recommended. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend SAP Performance Vendor Average Peers
  74. 74. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 74 Figure 57 - SAS Institute Detailed Score A member of the “Established Pure-Play” market segment, The SAS Institute was generally below average when compared to its peer group and the overall sample. For several Technical Support metrics, it was in line with the peer and overall sample averages. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend SAS Institute Performance Vendor Average Peers
  75. 75. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 75 Figure 58 - Tableau Detailed Score A member of the “Emerging” market segment, Tableau showed strong improvement for 2011, moving from number five in 2010 to the top spot. It exceeded both its peer group and the average for the overall sample - for nearly every metric - and was among an elite group recommended by 100% of customer respondents. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Tableau Performance Vendor Average Peers
  76. 76. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 76 Figure 59 - Tibco/Spotfire Detailed Score A member of the “Emerging” market segment, Spotfire dropped from the number three position in 2010 to number five in 2011. It generally exceeded the average for the overall sample but was generally below its peer average for most metrics. In the area of Robustness & Sophistication of Technology, it exceeded both the peer and overall averages. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components within… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Tibco Spotfire Performance Vendor Average Peers
  77. 77. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 77 Figure 60 - Yellowfin Detailed Score A new member of the “Emerging” market segment, Yellowfin landed in the number three spot. It generally exceeded the average for the overall sample and was in line with its peers for most metrics. Several Sales, Product, and Support metrics were slightly above both peer and overall averages. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 Sales Professionalism Sales Product Knowledge Sales Understanding our… Sales Responsiveness Sales Flexibility/Accommodation Sales Business Practices Sales Contractual terms and… Sales Follow up after the sale Value for Price Robustness/sophistication of… Completeness of functionality Reliability of technology Scalability Integration of components… Integration with 3rd party… Overall Usability Ease of installation Ease of administration Customization and Extensibility Ease of upgrade/migration to… Online training, forums and… Support Professionalism Support Product Knowledge Support Responsiveness Support Continuity of personnel Support Time to resolve problems Consult Professionalism Consult Product Knowledge Consult Experience Consult Continuity Consult Value Recommend Yellowfin Performance Vendor Average Peers
  78. 78. 2011 Wisdom of Crowds Business Intelligence Market Study TM AC51811 http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC 78 Appendix - The Wisdom of Crowds Business Intelligence Market Survey Instrument
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