The Romance of Partnerships (SXSW 2013)
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For the SXSW 2013 panel...
For the SXSW 2013 panel
Powerful Partnerships: Building Businesses through Big Deals.
The first rule of sales is get someone else to sell for you.
This is the glorious age of app stores, channels, marketplaces, affiliate networks, integrations, and bundles. Opportunities abound.
How do you choose which partnership is worth your time?
Winning a partnership deal is only half the battle. The best partnerships last for years and become the foundation of your business. But most partners will focus on their own business first and yours never.
So, are you really getting the most from your partners?
This panel is all about getting the most from your partners. How do you get and keep their attention? How do you get them to market you to their customers? How do you get the most of the leads they send you?
We have three of the largest channels for software, Salesforce, Google Apps Marketplace, and Constant Contact and two veteran vendors who've built their businesses through partnerships, Olark live chat and BatchBook for a lively discussion where the truth will come out and money will be made.
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