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The Romance of Partnerships (SXSW 2013)
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The Romance of Partnerships (SXSW 2013)

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For the SXSW 2013 panel …

For the SXSW 2013 panel

Powerful Partnerships: Building Businesses through Big Deals.


The first rule of sales is get someone else to sell for you.

This is the glorious age of app stores, channels, marketplaces, affiliate networks, integrations, and bundles. Opportunities abound.

How do you choose which partnership is worth your time?

Winning a partnership deal is only half the battle. The best partnerships last for years and become the foundation of your business. But most partners will focus on their own business first and yours never.

So, are you really getting the most from your partners?

This panel is all about getting the most from your partners. How do you get and keep their attention? How do you get them to market you to their customers? How do you get the most of the leads they send you?

We have three of the largest channels for software, Salesforce, Google Apps Marketplace, and Constant Contact and two veteran vendors who've built their businesses through partnerships, Olark live chat and BatchBook for a lively discussion where the truth will come out and money will be made.

Published in: Business, Technology

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  • Nearly 200 companies participate in the trade association to build the market for small business software through partnerships.
  • Transcript

    • 1. The Romance of Partnerships Powerful Partnerships: Making Money through Big Deals A SXSW 2013 panel
    • 2. AND YOU ARE?
    • 3. SEDUCTION
    • 4. The best partner you’ve ever had!
    • 5. Add value
    • 6. Win, Win, WIN!
    • 7. DATING
    • 8. Be honest and direct
    • 9. Project manage your partners
    • 10. Contracts are written to be read
    • 11. LOVE
    • 12. Make it easy to succeed
    • 13. “Data and leads!”
    • 14. Open API
    • 15. Build a powerful channel
    • 16. BE FRUITFUL AND MULTIPLY
    • 17. Build a magnetic business
    • 18. CreditsHandshake. http://www.flickr.com/photos/o5com/5220980008/Couple in love. http://www.flickr.com/photos/rachdavies/4735512749Engagement ring. http://www.flickr.com/photos/telachhe/4641589345/Everyone wins. http://www.flickr.com/photos/jeremyrafanan/6139225380Speak your mind. http://www.flickr.com/photos/wfryer/3242288624/Hard hat area. http://www.flickr.com/photos/rcsj/3194835693/Contract. http://www.flickr.com/photos/58558794@N07/5725641861/Zip it. http://www.flickr.com/photos/winton/12630541/Magnetic field. http://www.flickr.com/photos/oskay/4581194252/Fiber optics. http://www.flickr.com/photos/felixion/93349426Open sign. http://www.flickr.com/photos/virtualsugar/316200555/Google Maps on iPhone. http://www.flickr.com/photos/alexchoi/352238823/Balance scale. http://www.flickr.com/photos/61056899@N06/5751301741/Easy Street. http://www.flickr.com/photos/chrisharley/4751679706/Add value machine. http://www.flickr.com/photos/noii/4784716524Hoover Dam. http://www.flickr.com/photos/http2007/4705124929Open dam. http://www.flickr.com/photos/nanoprobe67/5761031999Flywheel. http://www.flickr.com/photos/frield/2851961726Chess match. http://www.flickr.com/photos/37324043@N00/3666974901/PIpeline. http://www.flickr.com/photos/rcbodden/3936825397Shuttle launch. http://www.flickr.com/photos/suzanmarie/5054445577/Terminator. http://www.flickr.com/photos/31112252@N00/5331463993/Picking up the tab. http://www.flickr.com/photos/fab_ski/4371928721Heat pulse. http://www.flickr.com/photos/markgoodwin/2804263851/Two-way street. http://www.flickr.com/photos/kdinuraj/4138913782/Gustov Klimt, The Kiss.