Business Plan: SPLC Products

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    Business Plan: SPLC Products - Presentation Transcript

    1. On trading of consumer products whose PLC is less than a year
      • The Idea
      • SPLC products
      • Market
      • Business Strategy
      • Procurement Strategy
      • Human Resource Management
      • Quick Expansion
      • Products needs to be explored
      • Leveraging the platform
      • Funding
      • The idea is to get involved in trading of SPLC (Short Product Life Cycle) products like china boll or magic magnet
      • The price of such products vary from Rs. 5 to Rs. 100 and these are available at everywhere…village, city, metro city, on bus, on train, on road…
      • The industry is worth more than a billion dollar but extremely unorganized and the whole industry work in grey market
      • The idea is to get bigger slice by organizing people, marketing and supply chain
      • Short Product Life Cycle items are those products whose life cycle is less than a year
      • It means that the products become obsolete and there is very low or no demand in the market
      • These products might and might not be very useful but the excitement let customer pay for the products
      • Its most unorganized market but has grip every where
      • Rural and Semi urban areas are highly potential target for such products
      • Even one product marketed in a state like Jharkhand might fetch Rs. 10 core during its life cycle
      • In a single city there might be 10 points from where these products can be offered directly to the customers
      • Procurement of SPLC products
      • Human Resource Management
      • Marketing Strategy
      • Expansion Strategy
      • The main issues in such products is procurement , one product whose untapped market is in Bihar might be available in Mumbai but not available in Bihar
      • We are starting our business from Ranchi, Jharkhand and have identified some vendors for such products at Daily Market, Ranchi
      • Further we will have watch on different SPLCP through people in our network across the metro cities where such products come first
      • In future we will develop our network to OEMs across the world with bigger basket of SPLCPs
      • The most crucial part of this business is HRM and the business will be directly proportional to the number of people are in our company
      • We require unskilled people and Jharkhand has piles of such people at throw away prices but we will go slightly higher than unskilled people and will pay Rs. 3000 a moth plus incentives
      • We will train them quickly and increase the fleet fast
      • We will invest on team leaders who will directly report to us
      • First of all we will target Ranchi and our people standing on road will demonstrate our products and sell them on the spot on cash
      • Soon we will hire a van and people will be visiting different cities near to the centre
      • The vehicle will increase the mobilization and reach and finally this will result in greater revenue
      • We will add one by one more number of products handled by one team of different sales people
      • SPLC needs fast penetration and so we need to expand ourselves very fast
      • In a year we will capture the Jharkhand market which will include 100 urban locations and 5000 villages
      • Once we create the platform we will introduce the products which have higher PLC and finally one line of business will be serving existing products which will act as a cash cow
      • We will capture neighbor states and also up to a certain limit we will have grip on other part of the country also
      • Solar Battery for charging mobile and lighting LEDs, Cost Rs. 8 per unit, expected selling price Rs. 25
      • China note pad for writing with sketch pens and erasing, Cost Rs. ?, expected selling price Rs. 5
      • Sari, cost Rs. 20, selling price Rs. 40-50
      • DVDs or 50 movies, cost Rs. 100, selling price Rs. 150
      • Two side bulb, cost Rs. 7, selling price Rs. 15
      • Scratch proof film for mobile screen, cost Rs. 0.50, selling price Rs. 10
      • Once the team of 50 people ready then not only in SPLC products but other products can also be marketed
      • The platform can provide distribution facilities in state like Jharkhand
      • Once the concept is proved in Jharkhand it can be easily replicated to the other states
      • Team: Don’t waste time on searching this
      • Funding: Don’t be silly start with whatever in your pocket
      • Timeline: What is this….there is not any time better than ‘Right Now’
      • Financials: Forget it, first focus on creating platform
    SlideShare Zeitgeist 2009

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