Elements of design


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Elements of design

  1. 1. ELEMENTS OF DESIGN Line Shape Object/form Colour Texture © SOFT Student Handouts, By, Sunil Talekar, Faculty, SOFT-Pune Value
  2. 2. What is clothing made up of? Good fashion has a combination of the elements and principles of design. Elements of design are the parts. They structure and carry the work. The elements of design are; Line Shape Form or Object Color Texture space Value Principles of design are concepts. They affect content and message. The principles of design are; Balance Harmony Proportion Emphasis Rhythm
  3. 3. Line Out of the 6 elements of design, line is the strongest and most important and dominant. Without line; ¥…. There can be no shape. ¥…. Without shape there can be no form. ¥…. Without form there can be no texture and there can be no pattern. Lines can be; • • • • • • • Vertical Horizontal Diagonal Curved short or tall thick or thin can lead you away, or move you forward in an image
  4. 4. Vertical lines Vertical lines tend to convey different moods, ranging from power and strength, to growth. Horizontal lines Represents calm, peace and relaxation. Directional/Jagged lines Jagged/sharp lines can be perceived as forceful, chaotic, sharp, and threatening Curved lines Represents freedom, the natural, having the appearance of softness and creates a soothing feeling Diagonal lines Diagonal- Represents action, activity, excitement and movement. Thin lines Thin lines can be experienced by some as unstable, and by others as weak. Thick lines Thick lines can be experienced as rigid and dependent, or can be experienced as dominating .
  5. 5. What lines appear in this dress?
  6. 6. What is Line? Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment. Effects of line Can create optical illusions A Show directions B Show movement Show strength . C D
  7. 7. Structural Structural – lines required to maintain the structure of the garment; Vs. for example, seams Decorative – lines created by the designer purely for decoration; for example, a printed-on design Decorative
  8. 8. Straight Lines Message Forceful, Rigid, Strong, Hard, Formal, Masculine, Crisp, Stiff, Severe Illusion Increases, emphasizes, reinforces body lines and angles, counters curved lines and rounded body areas Placements Closures, Necklines, Collars, Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes
  9. 9. Straight lines
  10. 10. Curved Lines Message Gentle, Romantic, Fragile, Soft, Casual, Feminine, Graceful, Sensual Illusion Holds attention longer, increases, emphasizes, reinforces rounded soft-body curves, counter straight lines and angular body areas Placements Fabric pattern, necklines, collars, yokelines, seamlines, bows, lapels, slee ves, ruffles, skirts, gathers, trims, buttons
  11. 11. Curved lines
  12. 12. Vertical Message Formal, strong, dignified, stiff, business-like, stately, conservative, grandious, majestic, efficient Illusion Increases, emphasizes, reinforces length, height, narrowness, thinness– slimming, counters horizontal lines Placement Deep v-necklines, pointed collars, narrow lapels, narrow panels or gores, fabric insets, lengthwise grainline, vertical stripes, darts, tucks, pleats, folds, crease, zippers, row of buttons, pockets, ties, neckties, long sleeves, high heels
  13. 13. Vertical lines
  14. 14. Horizontal Message Restful, stable, calm, relaxed, casual, quiet, serene, in repose, lethargic Illusion Increases, emphasizes, reinforces width, bulk, shortness, counters vertical lines, when placed high appears taller, when placed low appears shorter Placement Necklines, flat collars, bow ties, yoke lines, horizontal stripes, belts, cuffs, waistline, sashes, patch/flap pockets, wide-set doublebreasted closure, strap shoes, platform shoes, wide-brimmed hat
  15. 15. Horizontal lines
  16. 16. Diagonal Message Active, movement, instability, excitement, interesting, dramatic, restless, sophisticated, in motion, vitality Illusion Increases, emphasizes, reinforces the direction of the dominant angle, counters vertical and horizontal lines Placement V-shaped neckline, open collar, lapels, raglan sleeve seamlines, French darts, closures, surplice closure, row of buttons, fabric inset, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps
  17. 17. Diagonal lines
  18. 18. Portfolio Assignment Create portfolio pages For Straight Line, Curved Line, Diagonal Line etc. Address the following in the paragraph: What lines are found in the picture? Where are the lines found? Are the lines structural or decorative? What is the illusion and message associated with the described lines.
  19. 19. Curved line sample portfolio page
  20. 20. Diagonal Line sample portfolio page
  21. 21. Straight line portfolio sample page
  22. 22. Color Types •Warm Colors •Reds, oranges, yel lows •Cool Colors •Blues, purples, greens Color has an immediate and profound effect on a design. Colors can affect how humans feel and act.
  23. 23. Color
  24. 24. Shape Area enclosed when both sides of a line meet. Shapes can be geometric or organic. The shape, outline, or configuration of anything.
  25. 25. Shape Examples: Squares, Circles, Ellipses, Ovals, Rectangles, Triangles
  26. 26. Space By incorporating the use of space in your design, you can enlarge or reduce the visual space Types of Spaces are •Open, uncluttered spaces •Cramped, busy •Unused vs. good use of space
  27. 27. Texture The surface look or feel of something.
  28. 28. Texture Smooth surface Reflects more light and, therefore, is a more intense color. Rough surface Absorbs more light and, therefore, appears darker.
  29. 29. Smooth Texture
  30. 30. Rough Texture
  31. 31. Value The relative lightness or darkness of a color. Methods Shade Degree of darkness of a color Tint A pale or faint variation of a color
  32. 32. Value
  33. 33. Thank you!!!!!