elements of design


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elements of design

  2. 2. What is clothing made up of? Good fashion has a combination of the elements and principles of design.
  3. 3. Elements of design are the parts, They structure and carry the work. The elements of design are; LINE SHAPE FORM OR OBJECT COLOR TEXTURE SPACE VALUE
  4. 4. Principles of design are concepts. They affect content and message. The principles of design are; EMPHASISBALANCE PROPORTION RHYTHMHARMONY
  5. 5. LINE Out of the 6 elements of design, line is the strongest and most important and dominant. ¥…. There can be no shape. ¥…. Without shape there can be no form. ¥…. Without form there can be no texture and there can be no pattern. Without line;
  6. 6. TYPES OF LINE Lines can be; • Vertical • Horizontal • Diagonal • Curved • short or tall • thick or thin • can lead you away, or move you forward in an image
  7. 7. VERTICAL LINE Vertical lines tend to convey different moods, ranging from power and strength, to growth.
  8. 8. HORIZONTAL LINE Represents calm, peace and relaxation.
  9. 9. DIRECTIONAL / JAGGED LINES Jagged/ sharp lines can be perceived as forceful, chaotic, sharp, and threatening
  10. 10. CURVED LINES Represents freedom, the natural, having the appearance of softness and creates a soothing feeling
  11. 11. DIAGONAL LINES Diagonal- Represents action, activity, excitement and movement
  12. 12. Thin lines Thin lines can be experienced by some as unstable, and by others as weak. Vertical lines or stripping make a person appear thinner, and when you are thin you look taller. grey dress. Avoid wearing baggy clothes.
  13. 13. Thick lines Thick lines can be experienced as rigid and dependent, or can be experienced as dominating .
  14. 14. Vs. STRUCTURAL Structural – lines required to maintain the structure of the garment; for example, seams
  15. 15. Decorative Decorative – lines created by the designer purely for decoration; for example, a printed-on design
  16. 16. What lines appear in this dress?
  17. 17. . What is Line? Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment. Effects of line Can create optical illusions Show directions Show movement Show strength A B C D http://couturecarrie.blogspot.in/2009/07/tuni cdress.html
  18. 18. Straight Lines Message Forceful, Rigid, Strong, Hard, Formal, Masculine, Crisp, Stiff, Severe Illusion Increases, emphasizes, reinforces body lines and angles, counters curved lines and rounded body areas Placements Closures, Necklines, Collars, Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes
  19. 19. Straight lines
  20. 20. Curved Lines Message Gentle, Romantic, Fragile, Soft, Casual, Feminine, Graceful, Sensual
  21. 21. Curved Lines Illusion Holds attention longer, increases, emphasizes, reinforces rounded soft- body curves, counter straight lines and angular body areas Placements Fabric pattern, necklines, collars, yokelines, seamlines, bows, lapels, sleeves, ruffles, skirts, gathers, trims, buttons
  23. 23. al, strong, dignified, stiff, business- tately, conservative, grandious, tic, efficient
  24. 24. ses, emphasizes, reinforces length, , narrowness, thinness– slimming, ers horizontal lines
  25. 25. nt v-necklines, pointed collars, narrow , narrow panels or gores, fabric lengthwise grainline, vertical s, darts, tucks, pleats, folds, crease, s, row of buttons, pockets, ties, es, long sleeves, high heels
  26. 26. Vertical lines
  27. 27. Horizontal Message Restful, stable, calm, relaxed, casual, quiet, serene, in repose, lethargic Illusion Increases, emphasizes, reinforces width, bulk, shortness, counters vertical lines, when placed high appears taller, when placed low appears shorter Placement Necklines, flat collars, bow ties, yoke lines, horizontal stripes, belts, cuffs, waistline, sashes, patch/flap pockets, wide-set double- breasted closure, strap shoes, platform shoes, wide-brimmed hat
  28. 28. Horizontal lines
  29. 29. Diagonal Message Active, movement, instability, excitement, interesting, dramatic, restless, sophisticated, in motion, vitality Illusion Increases, emphasizes, reinforces the direction of the dominant angle, counters vertical and horizontal lines Placement V-shaped neckline, open collar, lapels, raglan sleeve seamlines, French darts, closures, surplice closure, row of buttons, fabric inset, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps
  30. 30. Diagonal lines
  31. 31. Portfolio Assignment Create portfolio pages For Straight Line, Curved Line, Diagonal Line etc. Address the following in the paragraph: What lines are found in the picture? Where are the lines found? Are the lines structural or decorative? What is the illusion and message associated with the described lines.
  32. 32. Curved line sample portfolio page
  33. 33. Diagonal Line sample portfolio page
  34. 34. Straight line portfolio sample page
  35. 35. Types •Warm Colors •Reds, oranges, yellows Color has an immediate and profound effect on a design. •Cool Colors •Blues, purples, greens Color Colors can affect how humans feel and act.
  36. 36. Color
  37. 37. Area enclosed when both sides of a line meet. Shapes can be geometric or organic. The shape, outline, or configuration of anything. Shape
  38. 38. Shape Examples: Squares, Circles, Ellipses, Ovals, Rectangles, Triangles
  39. 39. By incorporating the use of space in your design, you can enlarge or reduce the visual space Space Types of Spaces are •Open, uncluttered spaces •Cramped, busy •Unused vs. good use of space
  40. 40. Texture The surface look or feel of something.
  41. 41. Texture Rough surface Absorbs more light and, therefore, appears darker. Smooth surface Reflects more light and, therefore, is a more intense color.
  42. 42. Smooth Texture
  43. 43. Rough Texture
  44. 44. Value The relative lightness or darkness of a color. Methods Shade Degree of darkness of a color Tint A pale or faint variation of a color
  45. 45. Value
  46. 46. Thank you!!!!!