2. What is clothing made up of?
Good fashion has a combination of the elements and principles of
3. Elements of design are the
parts, They structure and carry
the work. The elements of
FORM OR OBJECT
4. Principles of design are concepts. They affect
content and message.
The principles of design are;
Out of the 6 elements of design, line
is the strongest and most important
¥…. There can be no shape.
¥…. Without shape there can be no
¥…. Without form there can be no
texture and there can be no pattern.
6. TYPES OF LINE
Lines can be;
• short or tall
• thick or thin
• can lead you
away, or move you
forward in an
7. VERTICAL LINE
Vertical lines tend
8. HORIZONTAL LINE
9. DIRECTIONAL / JAGGED LINES
lines can be
10. CURVED LINES
natural, having the
creates a soothing
11. DIAGONAL LINES
Diagonal- Represents action,
activity, excitement and
12. Thin lines
Thin lines can be
experienced by some as
unstable, and by others as
Vertical lines or stripping
make a person appear
thinner, and when you
are thin you look taller.
grey dress. Avoid wearing
13. Thick lines
Thick lines can be
experienced as rigid and
dependent, or can be
experienced as dominating
lines required to maintain the structure of the garment;
for example, seams
Decorative – lines created by the designer purely for decoration;
for example, a printed-on design
16. What lines appear in this
What is Line?
Refers to an elongated mark that
connects two or more points. Line
encloses and divides space, creating
shapes and forms. Seam lines divide
and enclose space on a garment.
Effects of line
Can create optical illusions
18. Straight Lines
Forceful, Rigid, Strong, Hard, Formal,
Masculine, Crisp, Stiff, Severe
Increases, emphasizes, reinforces body
lines and angles, counters curved lines and
rounded body areas
Closures, Necklines, Collars, Lapels,
Seamlines, Darts, Tucks, Pleats, Folds,
Stripes, Shapes, Silhouettes
Active, movement, instability, excitement, interesting, dramatic,
restless, sophisticated, in motion, vitality
Increases, emphasizes, reinforces the direction of the dominant
angle, counters vertical and horizontal lines
V-shaped neckline, open collar, lapels, raglan sleeve seamlines,
French darts, closures, surplice closure, row of buttons, fabric inset,
diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line
skirt, flared skirt or pants, shoe laces crisscross straps
30. Diagonal lines
31. Portfolio Assignment
Create portfolio pages
For Straight Line, Curved Line, Diagonal Line etc.
Address the following in the paragraph:
What lines are found in the picture?
Where are the lines found?
Are the lines structural or decorative?
What is the illusion and message associated with the
32. Curved line
33. Diagonal Line
34. Straight line
Color has an immediate and profound
effect on a design.
Colors can affect how humans feel and
37. Area enclosed when both sides of a line meet. Shapes can be
geometric or organic.
The shape, outline, or configuration of anything.
39. By incorporating the use of space in
your design, you can enlarge or
reduce the visual space
Types of Spaces are
•Open, uncluttered spaces
•Unused vs. good use of space
40. Texture The surface look or feel of something.
Absorbs more light and, therefore,
Reflects more light and, therefore, is
a more intense color.
42. Smooth Texture
43. Rough Texture
The relative lightness or darkness of
Degree of darkness of a color
A pale or faint variation of a color