KFC Kentucky fried chicken

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Contains the details about KFC, how it expanded about its logo and marketing

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KFC Kentucky fried chicken

  1. 1. Presentation on:Kentucky Fried Chicken<br />Strategic Brand Management<br />Chitkara Business School<br />
  2. 2. Founder Harland Sanders<br />Born in 1890<br />
  3. 3. TIMELINE<br />
  4. 4. 1930<br />Started with “Sanders Court & Cafe” at a gas station<br />
  5. 5. 1935<br />1937<br />The title of honorary <br />”Kentucky Colonel”<br />“Sanders Court & Cafe”<br /> expands the restaurant <br />
  6. 6. 1939 <br />Altered the cooking process to reduced cooking time<br />
  7. 7. 1940<br /><ul><li> Devised what came to be known as his “Original Recipe”
  8. 8. Contain 11 herbs and spices is still a trade secret </li></li></ul><li>1950<br />Shut down Sanders Cafe and Restaurant <br />Travels the U.S. to sell his chicken to restaurant owners <br />First to take franchise offer was Pete Harman<br />1952<br />
  9. 9. 1964<br /> First KFC outside North America<br />
  10. 10. 1971<br /> KFC was acquired by HeubleinInc.<br /><ul><li>Originally founded as a restaurant and hotel business in 1862 by Andrew Heublein
  11. 11. An American producer and distributor of alcoholic beverages and food throughout the 20th century. </li></ul>Andrew Heublein<br />
  12. 12. 1980<br />1980<br />First Television advertisement<br />Colonel Harland Sanders Passes away<br />
  13. 13. 1985<br />Chicken Little Sandwich<br />
  14. 14. 1990<br />1987<br />Entered Canada with brand name as “Poulet Frit Kentucky”<br />1995<br />Entry in India<br />
  15. 15. 1997<br />PepsiCo, Inc. announces the spin-off of its quick service restaurants <br />KFC, Taco Bell and Pizza Hut into Tricon Global Restaurants, Inc.<br />2002<br />Tricon changed it's corporation name to Yum! Brands, Inc <br />
  16. 16. 2003<br />2007 <br /> Start Marketing Chicken as Extra Crispy<br />PETA Protest <br />
  17. 17. About the Secret KFC Recipe?<br />
  18. 18. Packaging<br /> Paper packaging helps in keeping the chicken crisp by wicking away excess moisture.<br />
  19. 19. LOGO<br />
  20. 20. LOGO<br />
  21. 21. Creative Marketing<br />Filling potholes and stamping the fresh pavement with "Re-freshed by KFC”<br />
  22. 22. Change in Punch lines<br />Old Punch line:<br /> ‘Taste you'll just love to EAT‘<br />Have to drop the word “EAT”<br /> As "Finger licking’ is considered as unhygienic <br />
  23. 23. KFC Present Scenario <br />
  24. 24. Brands Under Yum!<br />
  25. 25. Submitted by: Sunil Rawal<br />

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