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KFC Kentucky fried chicken

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Contains the details about KFC, how it expanded about its logo and marketing

Contains the details about KFC, how it expanded about its logo and marketing

Published in: Self Improvement, Business

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Transcript

  • 1. Presentation on:Kentucky Fried Chicken
    Strategic Brand Management
    Chitkara Business School
  • 2. Founder Harland Sanders
    Born in 1890
  • 3. TIMELINE
  • 4. 1930
    Started with “Sanders Court & Cafe” at a gas station
  • 5. 1935
    1937
    The title of honorary 
    ”Kentucky Colonel”
    “Sanders Court & Cafe”
    expands the restaurant
  • 6. 1939
    Altered the cooking process to reduced cooking time
  • 7. 1940
    • Devised what came to be known as his “Original Recipe”
    • 8. Contain 11 herbs and spices is still a trade secret
  • 1950
    Shut down Sanders Cafe and Restaurant
    Travels the U.S. to sell his chicken to restaurant owners
    First to take franchise offer was Pete Harman
    1952
  • 9. 1964
    First KFC outside North America
  • 10. 1971
    KFC was acquired by HeubleinInc.
    • Originally founded as a restaurant and hotel business in 1862 by Andrew Heublein
    • 11. An American producer and distributor of alcoholic beverages and food throughout the 20th century. 
    Andrew Heublein
  • 12. 1980
    1980
    First Television advertisement
    Colonel Harland Sanders Passes away
  • 13. 1985
    Chicken Little Sandwich
  • 14. 1990
    1987
    Entered Canada with brand name as “Poulet Frit Kentucky”
    1995
    Entry in India
  • 15. 1997
    PepsiCo, Inc. announces the spin-off of its quick service restaurants
    KFC, Taco Bell and Pizza Hut into Tricon Global Restaurants, Inc.
    2002
    Tricon changed it's corporation name to Yum! Brands, Inc
  • 16. 2003
    2007
    Start Marketing Chicken as Extra Crispy
    PETA Protest
  • 17. About the Secret KFC Recipe?
  • 18. Packaging
    Paper packaging helps in keeping the chicken crisp by wicking away excess moisture.
  • 19. LOGO
  • 20. LOGO
  • 21. Creative Marketing
    Filling potholes and stamping the fresh pavement with "Re-freshed by KFC”
  • 22. Change in Punch lines
    Old Punch line:
    ‘Taste you'll just love to EAT‘
    Have to drop the word “EAT”
    As "Finger licking’ is considered as unhygienic
  • 23. KFC Present Scenario
  • 24. Brands Under Yum!
  • 25. Submitted by: Sunil Rawal