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KFC Kentucky fried chicken
 

KFC Kentucky fried chicken

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Contains the details about KFC, how it expanded about its logo and marketing

Contains the details about KFC, how it expanded about its logo and marketing

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    KFC Kentucky fried chicken KFC Kentucky fried chicken Presentation Transcript

    • Presentation on:Kentucky Fried Chicken
      Strategic Brand Management
      Chitkara Business School
    • Founder Harland Sanders
      Born in 1890
    • TIMELINE
    • 1930
      Started with “Sanders Court & Cafe” at a gas station
    • 1935
      1937
      The title of honorary 
      ”Kentucky Colonel”
      “Sanders Court & Cafe”
      expands the restaurant
    • 1939
      Altered the cooking process to reduced cooking time
    • 1940
      • Devised what came to be known as his “Original Recipe”
      • Contain 11 herbs and spices is still a trade secret
    • 1950
      Shut down Sanders Cafe and Restaurant
      Travels the U.S. to sell his chicken to restaurant owners
      First to take franchise offer was Pete Harman
      1952
    • 1964
      First KFC outside North America
    • 1971
      KFC was acquired by HeubleinInc.
      • Originally founded as a restaurant and hotel business in 1862 by Andrew Heublein
      • An American producer and distributor of alcoholic beverages and food throughout the 20th century. 
      Andrew Heublein
    • 1980
      1980
      First Television advertisement
      Colonel Harland Sanders Passes away
    • 1985
      Chicken Little Sandwich
    • 1990
      1987
      Entered Canada with brand name as “Poulet Frit Kentucky”
      1995
      Entry in India
    • 1997
      PepsiCo, Inc. announces the spin-off of its quick service restaurants
      KFC, Taco Bell and Pizza Hut into Tricon Global Restaurants, Inc.
      2002
      Tricon changed it's corporation name to Yum! Brands, Inc
    • 2003
      2007
      Start Marketing Chicken as Extra Crispy
      PETA Protest
    • About the Secret KFC Recipe?
    • Packaging
      Paper packaging helps in keeping the chicken crisp by wicking away excess moisture.
    • LOGO
    • LOGO
    • Creative Marketing
      Filling potholes and stamping the fresh pavement with "Re-freshed by KFC”
    • Change in Punch lines
      Old Punch line:
      ‘Taste you'll just love to EAT‘
      Have to drop the word “EAT”
      As "Finger licking’ is considered as unhygienic
    • KFC Present Scenario
    • Brands Under Yum!
    • Submitted by: Sunil Rawal