Stories Are far more powerful than narratives Listen to the Stories about you idea carefully.
Start with you If you don’t believe in your idea how can you expect anyone else to believe in you?
Know your principles and you can choose your methods. What’s important to you? What are your values and ethics? When difficult decision points arise, it will be helpful to remember your principles and values.
Prepare for failure. Every movement has failures and setbacks. Be ready for them. Failure is the price of admission. If you’re going to do anything significant, then you need to get used to the idea that you won’t always be right.
Meet the desires that people already have. It’s how your idea addresses a desire that gets people to show up, not the idea itself. What is the desire that your target audience has? Why will someone join your movement? What will they feel when they become a part of your community? Use those desires to tell people about your idea. Facebook didn’t create the desire to meet and connect with people. It just addressed that desire in a new and exciting way.
Ignore the messages from your competitors. you can read them if you want — but don’t bother with imitating them. Their message is already out there. They already have an audience and that audience doesn’t need another me–too leader. Ignore the messages of your competitors and create your own. Now it can be similar, but you also want it to be unique. You want to be relevant, yet fresh. Some people refer to this as your Unique Selling Proposition or USP.
Get started. Change is part of the game. Get your idea out of your head and into the world. Get some feedback. Get started.
Develop a platform. It can be a website. It can be a store. It can be a booth at the local fair. It can be a patch of grass on a hillside.
Develop methods of one–to–many communication. This includes things like a Twitter account, a Facebook page, and — most importantly — an email list. you may not need all of those things, but you do need a way to communicate with your following. If you have to pick one, then make it the email list.
Embrace that first follower. Do very best to connect with each reader on a personal level
Reach out to the Influential. With the rare exception of the CEO’s son or daughter, all start out in the same place: no money, no resources, and no contacts. It’s far easier to connect with an influencer than it is to gain influence. Don’t be afraid to make friends with the influential people. In fact, you need to do just hat. It might feel uncomfortable at first, but keep in touch with those who wield influence. Then do it again.
Be helpful, not desperate. Desperation is toxic. people are terrible at self–promotion . Begging and pleading for help sends the wrong signal. People think “If their idea is really that great, how come they seem so desperate for support?” Focus your energy on being valuable and helping others. It will all come back to you in return and your movement will grow as a result.
Go to an event with the purpose of meeting one person. You need to meet people in person. It’s simply more powerful than any other form of networking. There are events, conferences, seminars, and meetings where the thought leaders and celebrities in your industry are. Join them. Going to an event with the specific goal of meeting someone in person is a great way to build influential relationships.
Write a report and then send it to the right person. email a document to any relevant journalists that you can find . This is the perfect way to drop a story into a journalist’s lap and get some free press out of it.
Pay attention to why people say “Yes” Basically, what have you done that people like? Do more of that.
Recognize the spectrum. No two people are in the same situation when they first hear about your idea. You can think of this as a spectrum. On one end is your most passionate fan and on the other is someone who has never heard of you.
You need to give people choices. Your job is to give people choices so that they can take an action and continue to move along the spectrum. you need to give people multiple ways to stay in touch with your message. Not everyone wants to be your best friend today … but if you keep giving them chances they might come to your party this weekend
Experiment. Try new ways of getting your message out. Sure, some experiments will fail, but you might be surprised by how a little risk can turn into a big reward. How can you experiment with getting your message out?
Own your decisions. your success or failure is the result of your choices. If your following isn’t growing the way you want it to, then change what you’re doing. If you’re message doesn’t seem to be sticking, then alter it. If your movement isn’t successful, then you need to adjust. You can make excuses all you want, but at the end of the day the decisions you make, make you.
And watch the magic unfold with your efforts and your idea begin to stick…….