RETAIL MANAGEMENT SUBMITTED TO Prof. ASHWIN KHER SUBMITTED BY ARVIND GUPTA (8123) SUNIL SINGH (8155) GAUTAM UDHWANI (815 8) JYOTI PANCHMATIA (8199) PROJECT ON Experience the Convenience
D-MART MEHNAT HAMARI BACHAT AAP KI...! MISSION “ TO BE THE LOWEST PRICED RETAILER IN THE AREA OF OPERATION / CITY / REGION.” VISION IT IS OUR CONTINOUS ENDAVOUR TO INVESTIGATE, IDENTIFY & MAKE AVAILABLE NEW PRODUCT CATEGORIES FOR CUSTOMER’S EVERYDAY USE & AT THE BEST VALUES THAN ANYBODY ELSE
All FMCG products which are used daily are kept on the ground floor
The Vegetables and medicines counter are also situated on the ground floor.
The first floor is mainly for apparels/Garments. Mens, women and kids wear are available on this floor
The second floor stores all the home appliances, utensils, sports equipments, and gift articles etc.
Each section has one attendant on average. The floor cleaning activity is outsourced.
MEDICAL STORE FLOOR MANAGER REFUND COUNTER COLD STORAGE COSMETICS TOILETRIES SKIN CARE PERSONAL CARE BAKED PRODUCTS BISCUITS & FARSAN VEGETABLES & GROCERY SOAPS DETERGENT STORAGE DRAWING & SCHOOL ARTICALS WAY TO FIRST FLOOR LIFT GROUND FLOOR TOILET WATER BAGGAGE COUNTER CUTOMER SERVICE COUNTER PAYMENT PAYMENT PAYMENT PAYMENT SNACKS AND SWEETS
STORAGE TRIAL ROOMS FOOTWARES MENS WEAR FASHION ACCESORIES LOW PRICE T-SHIRTS UNDER GARMENTS KIDS WEAR LADIES WEAR FASHION ACCESORIES CLOTH PIECES TRIAL ROOMS LIFT WAY TO II FLOOR FROM GROUND FLOOR FIRST FLOOR
PUJA ARTICLES TOYS SPORTS EQUIPMENT TIFIN BOX KITCHEN ITEMS UTENSIL SPORTS EQUIPMENT LUGGAGE & BAGS HOME APPLIANCES STORAGE GIFT ARTICLES BED SHEET, TOWELS, CURTAINS & PILLOW COVER FROM FIRST FLOOR LIFT STORAGE SECOND FLOOR
The exterior also houses baggage counters and safe deposits
Certain food and refreshment stalls for the shoppers to enjoy.
Metal railing are built for the shoppers to sit and rest.
Security personnels are employed to check the customers with metal detectors for security reasons.
There is a single door for entry, whereas two doors for exit.
Located in the middle of koparkhairane. The exterior design is very ordinary and functional at best. It consists of a three storey complex. The building is painted white with D-MART logo clearly visible from the road.
The staff is not well trained to handle customers belonging to different backgrounds and attitudes, so better selection and training programs should be initiated.
The Ceiling is not appropriately constructed, as a result the A/C duct and outlets are exposed completely, we recommend D-Mart can hire services of a well renowned Retail interior specialist, and his services/recomendations can be adopted for the retail outlets of D-mart.
D-Mart doesn’t have its website, so they should create its new website, which is updated on a regular basis.