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IPL Presentation Transcript

  • 1. STRATEGIC BRAND MANAGEMENT PRESENTATION
  • 2.  
  • 3. HISTORY
    • The IPL (Indian Premier League) was set up by the BCCI in response to the formation of the rogue 20-20 league, the ICL (Indian Cricket League).
    • IPL is a US$2bn property, is essentially an attempt to sell cricket as a reality show. Creation of club culture would be key to its success. Nevertheless IPL provides a new entertainment genre which cuts across classes
    • The Indian Premier League's brand value was estimated to be around $4.13 billion (over Rs 18,000 crore) in 2010
    • On 21 March, 2010, Pune and Kochi were unveiled as the two new franchises for the fourth edition, Pune was bought by Sahara Adventure Sports Group for $370 million, the Kochi franchise was bought by Rendezvous Sports World Limited for $333.3 million
  • 4. KEY FEATURES
    • 20-20 format cricket tournament
    • Formed by the Board of Cricket Control of India (BCCI) and sanctioned by the International Cricket Committee (ICC)
    • Sell cricket as a high involvement reality show that would appeal to all audiences
    • First sporting event ever to be broadcast live on the popular video sharing website “Youtube”
  • 5. GOVERNING COUNCIL
    • MR LALIT MODI (Chairman and Commissioner, IPL)
    • MR SHASHANK MANOHAR ( President, BCCI )
    • MR N SRINIVASAN (BCCI Secretary)
    • MR NIRANJAN SHAH (IPL Vice-Chairman)
    • MR INDERJIT SINGH BINDRA (President, Punjab Cricket Association)
    • MR MP PANDOVE (Honorary Treasurer, BCCI)
    • MR CHIRAYU AMIN (BCCI Vice-President)
    • MR ARUN JAITLEY (BCCI Vice-President and President, Delhi and District Cricket Association)
    • MR SANJAY JAGDALE (BCCI Joint-Secretary)
    • MR RAJEEV SHUKLA (Chairman, Media And Finance Committee, BCCI)
    • MR FAROOQ ABDULLAH (President, J&k Cricket Association)
    • MR RAVI SHASTRI (Former India Captain)
    • MR SUNIL GAVASKAR (Former India Captain)
    • MR MANSOOR ALI KHAN PATAUDI (Former India Captain)
  • 6.  
  • 7. BANGALORE ROYAL CHALLENGERS
    • The Bangalore Royal Challengers team is representing the city of Bangalore in the Indian Premier League. The owner of the team is the liquor baron Vijay Mallya who is also the Chairman of the UB Group. He purchased the team for an amount of US$ 111.6 million. The icon of team is Rahul Dravid.
  • 8. MUMBAI INDIANS
    • The city of Mumbai will be represented by the team of Mumbai Indians in the Indian Premier League. While the former manager of the Indian cricket team Lalchand Rajput will be the coach of the team, Sachin Tendulkar will be the captain of the team. The team is owned by Mukesh Ambani at $111.9 million.
  • 9. KOLKATA KNIGHT RIDERS
    • The city of Kolkata is being represented by the Kolkata Knight Riders in the Indian Premier League. Sourav Ganguly is the captain of the team and its Icon Player while John Buchanan is the coach of the team. The official theme of the team is "Korbo, Lorbo, Jitbo Re" meaning We will do it, Fight for it, Win it). The theme of the team clearly shows the tremendous confidence and strength that this team has got. The team is valued at $79.09 million.
  • 10. CHENNAI SUPER KINGS
    • The city Chennai is represented by Chennai Super Kings, though no icon hails from this state , it is been lead by Mahendra Singh Dhoni, (current Indian Captain). The team is owned by India Cements at the value of $91 million.
  • 11. RAJASTHAN ROYALS
    • The Rajasthan Royals represent the pink city of Jaipur. This team might not seem like much of a threat, but this is the only team in the whole Indian Premier League which has its captain as the coach as well. And it's no one else, but Shane Warne himself, who will coach the team apart from captaining it as well. He is also the only non-Indian cricketer to lead a side in the whole of IPL. The team is valued at $67 million.
  • 12. KINGS XI PUNJAB
    • True to its name, the Kings XI Punjab are a bunch of spirited, passionate, entertaining, brave and lion hearted players who have made their mission crystal clear - "To be the most successful and entertaining franchise in the league". The lead by Yuvraj Singh. With names like PreityZinta, Ness Wadia, Mohit Burman and Karan Paul behind the venture. The team is valued at $76 million.
  • 13. DELHI DAREDEVILS
    • The National Capital of India, Delhi is being represented by the Delhi Daredevils. The Nawab of Najafgarh - Virender Sehwag himself will be leading the team from the front. The team is valued at $84 million and owned by GMR Holdings.
  • 14. DECCAN CHARGERS
    • The city of Hyderabad will be represented by the Deccan Chargers. The owner of the Deccan Chargers is the media house Deccan Chronicle. The team is lead by VVS Laxman and valued at $107.01million.
  • 15. CODE OF CONDUCT
    • Cricket is a game that owes much of its unique appeal to the fact that it is to be played not only within the Laws, but also within the spirit of the game.  Any action seen as abusing this spirit causes injury to the game itself.
    • This Code of Conduct for Players and Team Officials (the "Code of Conduct" ) is intended to protect and enshrine these important qualities and standards so that all may continue to enjoy the game of cricket now and in the future.
  • 16. CONT…
    • Anti-Racism code for players and team officials
    • Anti-Corruption Code
    • Anti-Doping
    • Umpires and Referees
  • 17. OFFICIAL MOBILE & INTERNET PARTNERS
    • Global Cricket Ventures (GCV) Exclusive worldwide Online and Mobile broadcast licensee of the IPL Official website partner of the IPL Official Television and Online broadcast rights holder of the IPL for North America (Willow TV Inc)
    • Google / YouTube Official and exclusive worldwide online video partner of Iplt20.com (minus USA Live Streaming)
    • Apalya Technologies Pvt. Ltd Official and exclusive worldwide mobile live streaming partner for Iplt20.com
  • 18. CONT…
    • VRockMobile
    • Official and exclusive worldwide SMS, MMS and IVR partner of the Indian Premier League Exclusive rights to utilize CDMA, GSM, GPRS, MMS, WAP, EDGE, 3G and any other mobile technology, capable of sending or receiving SMS/MMS alerts, SMS/MMS contest/ activations and live audio commentary / IVR platform.
    • Sigma Ventures / Dot Com Infoway Official IPL Mobile Application Provider for iPhone, Android and other Smart Phones. Application can contain all IPL match related data and video (minus live streaming)
  • 19. CONT…
    • July Systems Official and exclusive partner of Iplt20.com for Real time Mobile Video Clips and mobile internet data in India (Excluding Smart Phone mobile applications)
    • Indiagames Official and exclusive worldwide Online and mobile game partner of Iplt20.com. To include animated, trivia and skill based games. (Excluded are games relating to actual IPL match-play, scores or happenings). Non-exclusive right to IPL images and ringtone
    • GoBindas Entertainment Official and exclusive IVVR and WAP partner (and other match related data and images) of Iplt20.com for the Gulf region and Sri Lanka on non exclusive basis. (Smart Phone Applications Excluded)