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Starbucks Powerpoint

Starbucks Powerpoint

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Transcript

  • 1. Table of Contents • Introduction: Then and Now • Mission Statement (1990-2008) • Ethics • SWOT Analysis – Strengths, Weaknesses, Opportunities, Threat • Business Ethics and Compliance • Action Plan & Recommendations
  • 2. Then… • First Starbucks opened in Seattle Washington • March 30, 1971 • Jerry Baldwin-English Teacher • Gordon Bowker-Writer • Zev Siegh – History Teacher
  • 3. Then… • Entrepreneur Howard Schultz joined the company in 1982 • Director of Retail Operations and Marketing • Idea of selling beverages
  • 4. Then… • April, 1984 first store to sell beverages was opened • Served 400 customers – over the 250 customer average at their best store • II Giornale Acquires Starbucks • Howard Schultz – Starbuck’s President and CEO
  • 5. Now… • World's premier roaster and retailer of specialty coffee • 8,812 company-owned stores • 7,852 licensed stores in more than 50 countries
  • 6. Now… • Annual sales of about $10 billion as of April 2010 • Sell : beverages, pastries, whole bean coffee, ground coffee, and coffee-related products
  • 7. Mission Statement 1990 – October 2008 • Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.
  • 8. Ethics Starbucks™ Shared Planet™ is committed to doing business responsibly. A better way to help each other and the planet.
  • 9. SWOT Analysis Strengths Weaknesses OpportunitiesThreats Strategies
  • 10. Strengths • Leading retailer and roaster for brand specialty coffee in the world • Known for providing superior products and services • Number 7 on Fortune Magazine's "100 Best Companies to Work For" for 2008 • Consistent high quality of service • Limited number of strong competitors • High market share and market growth
  • 11. Weaknesses • High pricing because of the quality ingredients used • Starbucks refuses to guarantee that milk, beverages, chocolate, ice cream, and baked goods sold in the company’s stores are free of genetically-modified ingredients • Strong presence in the U.S. - more than three quarters of its cafes located in the domestic market • In order to reduce business risk, expansion is needed
  • 12. Opportunities • High growth of economy and market in Indonesia, especially in urban areas • Could diverse their product not only in coffee • The potential employees are educated people which make it easier to train them • Strong financial support
  • 13. Threats • Competitors and copycat brands could pose potential threats • Sentimental issue to the bad effect of coffee from society • Global financial crisis - makes people tend not to spend • Threats of substitute products and services such as colas, teas or juices that are sold in retails • Exposed to rises in the cost of coffee and dairy products
  • 14. Strategies • Maximize market penetration • Provide a relaxing social atmosphere • Offer high-quality products • Encourages a great working environment • Achieve profitability
  • 15. Action Plan & Recommendations • Enhance atmosphere – Entertainment to attract more customers • Increase marketing • Advertise • Sales promotions • Promote healthy products
  • 16. • Starbucks paid an average of $1.20 per pound for all its green (unroasted) coffee - approximately double the commodity market price. The premium prices Starbucks pays for high-quality coffee help farmers cover their cost of production and provide for their families. • Starbucks purchased 6.7 million pounds of coffee that was Fair Trade Certified™, certified organic and/or conservation (shade-grown) - an increase of 97 percent over the previous year. • To address standards for social responsibility throughout its supply chain, Starbucks introduced a Supplier Code of Conduct.
  • 17. • Starbucks adopted corporate governance initiatives that make its Board of Directors stronger, more independent and better informed. • Starbucks partners (employees) and customers volunteered nearly 200,000 hours in local communities. In addition, Starbucks gave $11.3 million in cash and product donations to nonprofit organizations in North America through The Starbucks Foundation and Starbucks corporate giving program. • Starbucks reduced its water usage by 30 percent in a sample of more than 1,400 Company- operated stores. • 82 percent of Starbucks partners indicated that they are satisfied or very satisfied with their employment at Starbucks. Moreover, partners are highly engaged in their work, meaning they are emotionally and intellectually committed to Starbucks success.
  • 18. • Starbucks has become the most successful company. • Focus on Diversity and Customer Service. • STARBUCKS Believes in : • Global promotion of ethical business practices. • Strengthening employee relations. • Promoting corporate citizenship • Starbucks core values and guiding principles require ethical.