1st February, 1942
Champaklal H. Choksi, Chimanlal N.
Choksi, Suryakant C. Dani and Arvind R. Vakil get
together to manufacture paint in a garage on Foras
Road, Bombay. They name their company 'The Asian
Oil & Paint Company.
Asian Paints emerges as India's leading
paint company ahead of any international
Asian Paints becomes public ltd company
Asian Paints was a market leader of Indian
Decorative Paints with market share of 44%
In 1954, Asian Paints asked the famous
cartoonist R.K. Laxman to create a mascot
for the company, and from his pen was born
Gattu, which emerged as one of India's most
Brand focused mainly on mass and rural
The logo reflects a more meaningful and
personalized engagement with the increasing
number of interior decor consumers in the home,
retail and commercial segments across India
BRANDING OF COMPANY IMAGE
Asian Paints becomes the 10th largest decorative
paint company in the world
Asian Paints is more than twice the size of its
It is one of the most admired companies in India
Present in 22 countries with 27
Asian Paints aims to become the 5th largest
decorative paint company in the world.
ASIAN PAINTS TODAY
“Asian Paints aims to become one of the top five
Decorative coatings companies world-wide by
leveraging its expertise in the higher growth
emerging markets. Simultaneously, the company
intends to build long term value in the Industrial
Apco Coatings is a subsidiary of Asian Paints in the
South Pacific islands. Asian Paints operates in
Australia, Fiji, Tonga, Solomon Islands and Vanuatu
under the brand name of Apco Coatings
SCIB Paints today is a reputed name and ranks
amongst the top five paint companies in Egypt. SCIB
Paints became a part of the Asian Paints group in
Taubmans Paints Fiji, the fourth largest paint company
in Fiji, became a part of the Asian Paints family in
September 2003. Taubmans Paints is the dominant
player in the project sales segment in the country and is
a leader in the neighbouring Samoa Islands.
A talent pool of over 4700 employees employed across
23 countries bring in a unique blend of mindsets and skills.
AP provide an open and interactive work culture to the
employees to bring out the best.
A sense of ownership and freedom to experiment at
their workplace brings out creativity and innovation in
Excellent training is provided to develop leaders and re-
strengthen competencies from within the organization.
MARKET SHARE IN INDIA
Company is following aptitude test , group discussion
and personal interview for recruitment process.
Company is recruiting :
MBA Students for marketing.
Bsc (chemistry),BE Mechanical & Chemical
students For production.
Company has training centre in Mumbai for fresher's.
Company is using different techniques such as advertising
Campaign, sales promotion, personal selling, direct marketing
and public relation to increase sales
A total amount of 85 crore is spent on the ad campaign by
Asian paint. Their particular ad campaign „Mera Walla Blue” “har
ghar kuch kehta hai” are being liked by the customer.
Online marketing for urban customer: Asian paint online
marketing system is
helping. The company in lot of ways, providing all the necessary
information to the customer. It is an unique way of promotion.
Market leaders with 55% market shares.
Strong in inventory control.
The pricing strategy is oriented to middle and lower end
Widest product range in terms of products, shades, pack
Comprehensive nation wide coverage of the market.
Brand name with 68 year experience.
Seasonal demand and hence in off seasons it can lead
to cash flow problems.
Innovation in developing new product is inadequate.
Weakness on the technology front in industrial paints.
Acquiring/ increasing market share in Industrial
AP have gone in for hi-technology compare to its
The automobile industry accounted for 50% of the
Domination of few foreign companies.
Competition is catching up fast, hi-tech facilities
gives abundant choices.
Berger Paints ltd
Bombay Paints ltd
Hard Castle & Waud manufacturing company ltd.
Jenson & Nicolson India ltd.
Nerolac paint ltd.
Environment and Safety:
Asian Paints approaches the environment issue from
the perspective of waste minimization and conservation
Total Water Management
It propagates some methods to help you conserve
water, Asian Paints has built a Total Water Management
The TWM Centre showcases live working models on
water conservation and rainwater harvesting. Asian
Paints provides expertise to citizens free of charge to
implement rainwater harvesting and total water
CORPORATE SOCIAL RESPONSIBILITY
Awarded the "Sword of Honor" by the British Safety
Council for all the paint plants in India.
Forbes Global magazine, USA ranked Asian Paints
amongst the 200 'Best Small Companies of the world'
in 2002 and 2003 and amongst the top 200 'Under a
Billion Firms' of Asia in 2005.
Ranked 24th amongst the top paint companies in the
world by Coatings World - Top Companies Report
In 2009 micro site AsianPaints.com has won the
„outstanding website‟ award in the consumer goods
category at the recently held Internet Advertising
AWARDS AND RECOGNITIONS
Asian Paints is planning an international network of
technology centers spread across
Australia, Jamaica, Egypt, Dubai, Mauritius, Fiji and
The paint project will use the latest techniques in
production, packing, conveying and storage in an eco-
friendly manner, with zero discharge of effluents.
Company aims to come under top-5 paints companies
list in the world in next 2 year.
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