Volkswagen das auto.
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Volkswagen das auto.

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  • 1. Ferdinand Porsche. [Online] . Available from: en.wikipedia.org/wiki/Ferdinand_Porsche [Accessed 20 October 2012]

Volkswagen das auto. Volkswagen das auto. Presentation Transcript

  • PRESENTED BYNIHAR RANJAN NAYAK 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 1
  •        History of the company Aim of the company Objectives Competitors SWOT Analysis Conclusion References 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 2
  •  Third leading automobile manufacturer.  The company was founded by Ferdinand Porsche in 28th May 1937.  Headquarters Wolfsburg, Germany.  The word Volkswagen means ‘People’s Car’ in German.  The tagline of the company reads as Das Auto meaning ‘The Car’.  Product range extends from low-consumption small cars to luxury S.W.O.T class vehicles and trucks. 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 3
  •  constitutes car brands- 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 4
  •  Economic and environmental leader in the global automotive industry.  profitable, fascinating company in the world.  Volkswagen aims at 10% market share in India.  incremental volume aims Brazil, Russia, China and India. 14/12/2013 and sustainable M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES in automobile counties like 5
  •  With new innovations and technologies to become a world leader in customer satisfaction and quality.  Top employer across all brands, companies and regions.  Enhance responsible supply chain management. 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 6
  •  TOYOTA  HONDA  GENERAL MOTORS  FORD 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 7
  • STRENGTHS  Wide range of cars which provides enough options to choose from  One of the oldest car manufacturers, resulting into increased reach to masses  Has over 350,000 employees globally 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 8
  • WEAKNESSES  Intense competition between global car’s manufacturing companies  Production facilities 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 9
  • OPPORTUNITIES  Create long-term relationships with non-German car manufacturers  Implement continuous innovations in cars to stand competition  Due to its very good results on the stock exchange, VW may expect to attract numerous new investors 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 10
  • THREATS  Innovative features included by competitors  Increasing fuel costs  Rising raw material prices in the world market. 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 11
  • The present analysis reveals that Volkswagen is on high stage of productivity, although the company is required to work on its weaknesses. At last, I would like to say that Volkswagen should maintain and improve its market share by improving its services and providing customer satisfaction. 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 12
  • 1. Ferdinand Porsche. [Online] . Available from: en.wikipedia.org/wiki/Ferdinand _ Porsche [Accessed 20 October 2012] 2. History of Volkswagen . [Online]. Available from: http://lifestyle.iloveindia.com/lounge/history-of-volkswagen8769.html [Accessed 27 October 2012] 3.SWOT analysis method. [Online]. Available from: www.businessballs.com/swotanalysisfreetemplate.htm [Accessed 25 October 2012] 4. Volkswagen Official. [Online]. Available from: www.volkswagen.co.uk [Accessed 25 October 2012] 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 13
  • Thank you 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 14