Mobile Technology and Trend

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Mobile Technology and Trend

  1. 1. Mobile Technology and Trends Sungmoon Cho (twitter.com/sungmoon)
  2. 2. Feature Phone vs Smart Phone?
  3. 3. Feature Phone vs Smart Phone?
  4. 4. Feature Phone vs Smart Phone?
  5. 5. Feature Phone vs Smart Phone? 400-Mhz CPU 400+Mhz Proprietary OS Independent Phone call, Email, Main Use Music, Camera Applications Customer Low Income High Income Segment Java, Brew App Type Native Apps App Store Operators OS owners Owners
  6. 6. Smart Phone Operating Systems Application OS Value Language Windows Mobile Desktop-like Expereince C/C++ BlackBerry Enterprise Mobility Java iPhone Smart Phone for Consumers Objective C Symbian European Smart Phone C/C++ Open Platform for Mid to High-end Android Smart Phones Java Linux Linux is Still Alive C/C++
  7. 7. Smart Phone Trends RIM is still the #1 platform in Market Share. However, iPhone has much more application downloaders (no wonder). MS share keeps going down. http://www.businessinsider.com/chart-of-the-day-us-share-of-smartphone-platforms-2010-3 http://blog.nielsen.com/nielsenwire/consumer/nielsen%E2%80%99s-new-app-playbo
  8. 8. Application Download Channels
  9. 9. Feature & Smart Phone Market Projection http://www.businessinsider.com/chart-of-the-day-smartphones-vs-feature-phones-2010-3
  10. 10. Industry Ecosystem (Before)
  11. 11. Industry Ecosystem (Before) Coding
  12. 12. Industry Ecosystem (Before) Coding Porting
  13. 13. Industry Ecosystem (Before) Coding Porting Aggregator
  14. 14. Industry Ecosystem (Before) Coding Porting Aggregator Carrier
  15. 15. Industry Ecosystem (Before) Coding Porting Aggregator Carrier Consumer
  16. 16. Industry Ecosystem (Now)
  17. 17. Industry Ecosystem (Now) Coding
  18. 18. Industry Ecosystem (Now) Coding App Store
  19. 19. Industry Ecosystem (Now) Coding App Store Consumer
  20. 20. Number of Applications
  21. 21. How much do people make? $4.99 Free trial / full version $200,000 / month
  22. 22. Developer Case Study - Tapulous • #1 most popular game for iPhone & iPod touch for 2008 • #3 most popular app overall for the US • #2 most popular app on the App Store worldwide, after only Facebook) • 5 million unique installs on Tap Tap Revenge! • 100,000 paying customers • 100 million app downloads in 90 days
  23. 23. Developer Case Study - Zenonia • Developed by a Korean developer - Gamevil • A sequel to a original game - Zenonia • #1 Game in Top Grossing ($4.99 per copy)
  24. 24. Finally, developers can focus on what they can do best
  25. 25. Desktop vs Mobile?
  26. 26. Desktop vs Mobile
  27. 27. Mobile-oriented Applications - Foursquare 12 ppl company. Yahoo offered $100 million http://www.youtube.com/watch?v=0aCkVrsA6vM
  28. 28. Success on Mobile - Cardio Trainer GPS Web Integration Facebook Integration In-application purchasing http://www.youtube.com/watch?v=jvH8W9R7CRQ

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