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Mobile Technology and Trend
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Mobile Technology and Trend

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Mobile Technology and Trend Mobile Technology and Trend Presentation Transcript

  • Mobile Technology and Trends Sungmoon Cho (twitter.com/sungmoon)
  • Feature Phone vs Smart Phone?
  • Feature Phone vs Smart Phone?
  • Feature Phone vs Smart Phone?
  • Feature Phone vs Smart Phone? 400-Mhz CPU 400+Mhz Proprietary OS Independent Phone call, Email, Main Use Music, Camera Applications Customer Low Income High Income Segment Java, Brew App Type Native Apps App Store Operators OS owners Owners
  • Smart Phone Operating Systems Application OS Value Language Windows Mobile Desktop-like Expereince C/C++ BlackBerry Enterprise Mobility Java iPhone Smart Phone for Consumers Objective C Symbian European Smart Phone C/C++ Open Platform for Mid to High-end Android Smart Phones Java Linux Linux is Still Alive C/C++
  • Smart Phone Trends RIM is still the #1 platform in Market Share. However, iPhone has much more application downloaders (no wonder). MS share keeps going down. http://www.businessinsider.com/chart-of-the-day-us-share-of-smartphone-platforms-2010-3 http://blog.nielsen.com/nielsenwire/consumer/nielsen%E2%80%99s-new-app-playbo
  • Application Download Channels
  • Feature & Smart Phone Market Projection http://www.businessinsider.com/chart-of-the-day-smartphones-vs-feature-phones-2010-3
  • Industry Ecosystem (Before)
  • Industry Ecosystem (Before) Coding
  • Industry Ecosystem (Before) Coding Porting
  • Industry Ecosystem (Before) Coding Porting Aggregator
  • Industry Ecosystem (Before) Coding Porting Aggregator Carrier
  • Industry Ecosystem (Before) Coding Porting Aggregator Carrier Consumer
  • Industry Ecosystem (Now)
  • Industry Ecosystem (Now) Coding
  • Industry Ecosystem (Now) Coding App Store
  • Industry Ecosystem (Now) Coding App Store Consumer
  • Number of Applications
  • How much do people make? $4.99 Free trial / full version $200,000 / month
  • Developer Case Study - Tapulous • #1 most popular game for iPhone & iPod touch for 2008 • #3 most popular app overall for the US • #2 most popular app on the App Store worldwide, after only Facebook) • 5 million unique installs on Tap Tap Revenge! • 100,000 paying customers • 100 million app downloads in 90 days
  • Developer Case Study - Zenonia • Developed by a Korean developer - Gamevil • A sequel to a original game - Zenonia • #1 Game in Top Grossing ($4.99 per copy)
  • Finally, developers can focus on what they can do best
  • Desktop vs Mobile?
  • Desktop vs Mobile
  • Mobile-oriented Applications - Foursquare 12 ppl company. Yahoo offered $100 million http://www.youtube.com/watch?v=0aCkVrsA6vM
  • Success on Mobile - Cardio Trainer GPS Web Integration Facebook Integration In-application purchasing http://www.youtube.com/watch?v=jvH8W9R7CRQ