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SEO TutorialSearch Engine Optimization
Agenda   What is SEO   Industry Research   SEO Process   Technical aspects of SEO   Social Media - MySpace Optimizati...
What is SEO ( Search Engine Optimization )?   The process of improving web pages so they rank higher in search    engines...
Where are the Organic Results?     Pay Per Click                          Pay Per Click       Organic
Industry Research – Who gets the clicks?                      Organic Clicks vs Paid Clicks     The vast majority of click...
Industry Research: Organic SEO is the most popular                   form of SEM  Organic SEO is the most popular form of ...
Industry Research & The case for SEO                        Reasons to conduct SEO                    • The majority of cl...
SEO ProcessStep 1: Discuss Business objectives.Step 2: Conduct initial keyword analysis.Step 3: Identify the keyword/landi...
Technical SEO1.    Comprehensive Website Analysis2.    Keyword Research and Analysis.3.    Baseline Ranking report.4.    C...
Technical SEO - Example of Page ElementsSite-Side Optimization                                                Page        ...
Technical SEO - Source Code                              Title Tag                              Meta data                 ...
Social Media - MySpace Optimization
MySpace Marketing and Optimization1)   Getting more targeted friends (sort by demographic     criteria).2)   Leaving “frie...
Measuring SEO success   Keyword Ranking.   Website Traffic.   Increase in "Share of Traffic" per keyword.   Increased ...
SEO Toolbox“The tool is only as good as the people that use it.”
Thank YouCreated ByShimon Sandlerwww.ShimonSandler.com
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Adventure Tours and AdventureTrips in India

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overlander india offer adventure travel in affordable price. India holds the distinction of being geographically rich and full of diverse terrains.You can get so much experience by traveling by us and also have many more facility.

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Transcript of "Adventure Tours and AdventureTrips in India "

  1. 1. SEO TutorialSearch Engine Optimization
  2. 2. Agenda What is SEO Industry Research SEO Process Technical aspects of SEO Social Media - MySpace Optimization Measuring SEO success SEO Tools
  3. 3. What is SEO ( Search Engine Optimization )? The process of improving web pages so they rank higher in search engines for your targeted keywords. Internal Link Structure Link Popularity / Relevance Key Factors Crawlability / Optimized Code Content Relevance
  4. 4. Where are the Organic Results? Pay Per Click Pay Per Click Organic
  5. 5. Industry Research – Who gets the clicks? Organic Clicks vs Paid Clicks The vast majority of clicks -- roughly 60 percent, go to organic listings. Source: Enquiro, 2006
  6. 6. Industry Research: Organic SEO is the most popular form of SEM Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this method, with paid placement a very close second at 71%
  7. 7. Industry Research & The case for SEO Reasons to conduct SEO • The majority of clicks are going to Organic listings. • SEO is the most popular form of SEM. • SEO provides a high ROI. • Many people don’t go past the 1st page in the Search results. • Users trust the Natural results to be more relevant to their Search query. *Sources: Iprospect Research, eMarketer
  8. 8. SEO ProcessStep 1: Discuss Business objectives.Step 2: Conduct initial keyword analysis.Step 3: Identify the keyword/landing page combinations.Step 4: Interim Client Approval for Keyword/Landing Pages.Step 5: Baseline Ranking & Traffic reports.Step 6: On-site & Off-site optimization.Step 7: Detailed Recommendation documents.Step 8: Implementation.Step 9: Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.
  9. 9. Technical SEO1. Comprehensive Website Analysis2. Keyword Research and Analysis.3. Baseline Ranking report.4. Competitive analysis in Search Engines.5. Content Analysis & SEO Copywriting.6. Analysis of URL structure & information architecture.7. Analysis of internal linking.8. Analysis of source code and page layout.9. Code validation.10. Search Engine Saturation.11. Link Popularity Analysis.12. Link Relevancy & Co-Citation Analysis (Topical Relevancy).
  10. 10. Technical SEO - Example of Page ElementsSite-Side Optimization Page Title Alt-Tags Anchor Text Navigation Link Title Tags
  11. 11. Technical SEO - Source Code Title Tag Meta data Javascript
  12. 12. Social Media - MySpace Optimization
  13. 13. MySpace Marketing and Optimization1) Getting more targeted friends (sort by demographic criteria).2) Leaving “friends” comments.3) Profile Customization.4) Sending Bulletins.5) Sending mass private messages (with banner ad).6) Writing keyword-rich content with outbound links containing keyword-rich anchor text.7) Getting inbound links from websites not on the MySpace domain.
  14. 14. Measuring SEO success Keyword Ranking. Website Traffic. Increase in "Share of Traffic" per keyword. Increased Revenue/keyword. Increase in Impressions ( good for Publishers to show advertisers). Lower dependence on Paid Search. Lowering the cost per acquisition.
  15. 15. SEO Toolbox“The tool is only as good as the people that use it.”
  16. 16. Thank YouCreated ByShimon Sandlerwww.ShimonSandler.com
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