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The objective of the Lipton Talent Hunt is to provide young aspiring graduates a platform where they can come and prove their creative business abilities and get hired at Unilever.

The objective of the Lipton Talent Hunt is to provide young aspiring graduates a platform where they can come and prove their creative business abilities and get hired at Unilever.

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Transcript

  • 1. Do you have that clarity of mind to be at UNILEVER?
  • 2. Are you? – An Aspiring Graduate – With exceptional Management and Social networking Skills – Looking for a platform to prove yourself
  • 3. Then as we Bring you…
  • 4. Objective DEVELOP Local talent by providing students with business oriented experiential learning GIVE Students a chance to ‘experience’ brand management as a career option EXPOSURE For students to a real-life project with varying market realities OPPORTUNITY Of a head-start in their possible careers @ Unilever
  • 5. 6 weeks to prove your talent
  • 6. Competition NUST BAHRIA SZABIST IBA CBM LUMS LSE
  • 7. Campaign Objective Brief Lipton has Theanine which helps clear the mind. Create a campaign to establish this benefit and engage with the TA Creative idea Sip Lipton tea and Clear Your Mind! Consumer take home When I Sip Lipton Tea It helps me clear my mind and do my tasks better…
  • 8. What is ‘CLEAR YOUR MIND’?
  • 9. Sip Lipton Tea and Clear Your Mind
  • 10. Put your Creativity to CHALLENGE!!
  • 11. The CLEAR MIND Challenge Creativity requires sheer clarity of mind and absolute freedom of Thought… Following Lipton’s theme, create a Facebook page around the Brand philosophy ‘CLEAR YOUR MIND’, Manage and Promote it!!
  • 12. For Registrations Putting your CREATIVITY to Challenge!! Log on to facebook.com/LiptonPakistan • Registration – 5 members per team (Males:Females 3:2 Or 2:3 ) – Nominate 1 team lead • Facebook fan page Idea around “Sip Lipton Tea and Clear your Mind” • Engagement Strategy – Online activities • Wall posts • Photos • Videos • FB Advertising – Offline promotion plan (Within Campus) • Set up Kiosks • Brochures , Poster displays within the campus • Mini carnivals
  • 13. Short listing Based on your: Strategy - Concept - Strategy Concept - Execution Plan - Feasibility Feasibility Execution Plan We will be short listing Two teams from Your University
  • 14. The Task at Hand Given 3 weeks and a 30,000 PKR budget each. Shortlisted teams will be executing their idea: – Creating and Managing the FB page – Gathering fan base – Shooting a creative/witty Viral Ad around the submitted concept – Viral ad promotions – On campus promotions for your page
  • 15. Campus Winners • 1 Winning team from each University… • 7 Teams, 7 Leaders… To Win the Lipton Talent Hunt the Leaders are to battle it out in the final challenge at the Unilever HO on behalf of their teams.
  • 16. The winning team gets to visit Unilever-Sri Lanka on a 3 Day Induction trip. The Final winning team members earn a spot in the Unilever MT program’s Assessment Centre AND…
  • 17. The winning team gets to visit Unilever-Sri Lanka on a 3 Day Induction trip.
  • 18. ….. Best contributing members from remaining 6 Teams will also Earn a Spot in the Unilever MT program’s Assessment Centre
  • 19. Activity Roadmap TIMELINES Registrations 11 Oct – 17 Oct Short listing 18 Oct– 24 Oct Execution 25 Oct- 14 Nov Campus Finale 15 Nov – 19 Nov LTH Finale 25 Nov- 30 Nov
  • 20. For Further queries contact us at: lipton.talenthunt@unilever.com For Registrations log on to: facebook.com/LiptonPakistan