Briefing from theSocial Media FrontKristin Sundin BrandtSundin Associates, Inc.
©2013,SundinAssociatesHello.
©2013,SundinAssociatesHello.
©2012,SundinAssociates©2013,SundinAssociatesStateofSocial
©2012,SundinAssociates©2013,SundinAssociatesStateofSocialPew Internet: Social Networkinghttp://pewinternet.org/Commentary/...
©2012,SundinAssociates©2013,SundinAssociatesStateofSocialWho is using social media anyway?http://www.thesocialworkplace.co...
©2012,SundinAssociates©2013,SundinAssociatesStateofSocialGoogle+ Overtakes Twitter as 2nd Most Popular Social Network in U...
©2012,SundinAssociates©2013,SundinAssociatesStateofSocialDouglasWray - http://instagram.com/p/nm695/
©2012,SundinAssociates©2013,SundinAssociatesStateofSocialDouglasWray - http://instagram.com/p/nm695/BlogBlogVineVineSnapch...
©2012,SundinAssociates©2013,SundinAssociatesStateofSocialTwitter.com/Honest
©2012,SundinAssociates©2013,SundinAssociatesStateofSocialSource: 2012 J.D. Power and Associates US Retail Banking Satisfac...
©2012,SundinAssociates©2013,SundinAssociatesProductPromotionThe New Social Etiquette for Capturing the Online Consumerhttp...
©2012,SundinAssociates©2013,SundinAssociatesStateofSocial
©2012,SundinAssociates©2013,SundinAssociatesRisks&Rewards“Just Checking”“Just Checking”
©2012,SundinAssociates©2013,SundinAssociatesRisks&Rewards3,372,703 views3,372,703 views
©2012,SundinAssociates©2013,SundinAssociatesAwareness
©2012,SundinAssociates©2013,SundinAssociatesAwareness
©2012,SundinAssociates©2013,SundinAssociatesAwareness
©2012,SundinAssociates©2013,SundinAssociatesBehindtheScenes
©2012,SundinAssociates©2013,SundinAssociatesBehindtheScenes
©2012,SundinAssociates©2013,SundinAssociatesBehindtheScenesAverage Facebookuser has 245 friendsAverage Facebookuser has 24...
©2013,SundinAssociatesBehindtheScenes“… the Red Sox havejust climbed back to .500 ball.The only saving graceis that we met...
©2012,SundinAssociates©2013,SundinAssociatesWhat’sNew
©2012,SundinAssociates©2013,SundinAssociatesWhat’sNew
©2012,SundinAssociates©2013,SundinAssociatesWhat’sNew“I used to have pridewhen I would see myhometown name onsigns of such...
©2012,SundinAssociates©2013,SundinAssociatesWhat’sNew“I like the namechange! I trust you todo my banking so ifyou want to ...
©2012,SundinAssociates©2013,SundinAssociatesCustomerServiceState of the Media: The Social Media Report – 2013http://www.ni...
©2012,SundinAssociates©2013,SundinAssociatesCustomerServiceState of the Media: The Social Media Report – 2013http://www.ni...
©2012,SundinAssociates©2013,SundinAssociatesCustomerService
©2012,SundinAssociates©2013,SundinAssociatesCustomerService
©2012,SundinAssociates©2013,SundinAssociatesCustomerService
©2012,SundinAssociates©2013,SundinAssociatesCustomerService
©2012,SundinAssociates©2013,SundinAssociatesCustomerService
©2012,SundinAssociates©2013,SundinAssociatesCustomerService“Some users may be able to accessOnline Banking at this time, h...
39,220 following39,220 following37,501 followers37,501 followers©2012,SundinAssociates©2013,SundinAssociatesCustomerService
©2012,SundinAssociates©2013,SundinAssociatesCustomerService
©2012,SundinAssociates©2013,SundinAssociatesCustomerService
©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
©2012,SundinAssociates©2013,SundinAssociatesProductPromotionFacebook users who live within 10 miles of CentralVillage, CT,...
©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
©2012,SundinAssociates©2013,SundinAssociatesWhataretherisks?PEOPLEComplianceReputationSecurityEmployees
©2013,SundinAssociatesWhataretherisks?“You should help at the food pantry...that’swhere all your customers are going to en...
©2013,SundinAssociatesWhataretherisks?
©2013,SundinAssociatesWhataretherisks?Here’s A Photo That May Change Your Mind About Having Taco Bell For Lunch Todayhttp:...
©2013,SundinAssociatesWhataretherisks?keyinfluencer True confession but I’m in one ofthose towns where scratch my head and...
©2013,SundinAssociatesWhataretherisks?
©2013,SundinAssociatesWhataretherisks?
©2013,SundinAssociatesTheRewards
©2012,SundinAssociates©2013,SundinAssociatesIsitrightforyou?Social Media Word Cloudhttp://collaborativeservicesinc.wordpre...
©2012,SundinAssociates©2013,SundinAssociatesQuestions?
Kristin-Sundin-Brandt.com©2012,SundinAssociates©2013,SundinAssociatesThankYou!
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Briefing from the Social Media Front

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Briefing from the Social Media Front

  1. 1. Briefing from theSocial Media FrontKristin Sundin BrandtSundin Associates, Inc.
  2. 2. ©2013,SundinAssociatesHello.
  3. 3. ©2013,SundinAssociatesHello.
  4. 4. ©2012,SundinAssociates©2013,SundinAssociatesStateofSocial
  5. 5. ©2012,SundinAssociates©2013,SundinAssociatesStateofSocialPew Internet: Social Networkinghttp://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx67% of online adultsuse social networking67% of online adultsuse social networking
  6. 6. ©2012,SundinAssociates©2013,SundinAssociatesStateofSocialWho is using social media anyway?http://www.thesocialworkplace.com/2013/02/28/whos-using-social-media-anyway/
  7. 7. ©2012,SundinAssociates©2013,SundinAssociatesStateofSocialGoogle+ Overtakes Twitter as 2nd Most Popular Social Network in UShttp://dashburst.com/google-trumps-twitter-report/49.5% | 56%24.5% | 26.1%15.5% | 16.9%14.4% | 14.2%4.8% | 21.9%
  8. 8. ©2012,SundinAssociates©2013,SundinAssociatesStateofSocialDouglasWray - http://instagram.com/p/nm695/
  9. 9. ©2012,SundinAssociates©2013,SundinAssociatesStateofSocialDouglasWray - http://instagram.com/p/nm695/BlogBlogVineVineSnapchatSnapchatMy extended thoughts ondonutsMy extended thoughts ondonutsA 6 second video of my donutA 6 second video of my donutAn inappropriate picture of adonutI’d like you to loseAn inappropriate picture of adonutI’d like you to lose
  10. 10. ©2012,SundinAssociates©2013,SundinAssociatesStateofSocialTwitter.com/Honest
  11. 11. ©2012,SundinAssociates©2013,SundinAssociatesStateofSocialSource: 2012 J.D. Power and Associates US Retail Banking Satisfaction Study. © 2012 J. D. Power andAssociates. The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction Prohibited
  12. 12. ©2012,SundinAssociates©2013,SundinAssociatesProductPromotionThe New Social Etiquette for Capturing the Online Consumerhttp://blog.ness.com/Portals/72124/docs/FS_Social_CRM_WP_042911.pdf40-45% get advice onand make decisionsabout investments,loans and retirement.40-45% get advice onand make decisionsabout investments,loans and retirement.Social media userspurchase up to 25% morefinancial products thanconsumers who don’t useit.Social media userspurchase up to 25% morefinancial products thanconsumers who don’t useit.
  13. 13. ©2012,SundinAssociates©2013,SundinAssociatesStateofSocial
  14. 14. ©2012,SundinAssociates©2013,SundinAssociatesRisks&Rewards“Just Checking”“Just Checking”
  15. 15. ©2012,SundinAssociates©2013,SundinAssociatesRisks&Rewards3,372,703 views3,372,703 views
  16. 16. ©2012,SundinAssociates©2013,SundinAssociatesAwareness
  17. 17. ©2012,SundinAssociates©2013,SundinAssociatesAwareness
  18. 18. ©2012,SundinAssociates©2013,SundinAssociatesAwareness
  19. 19. ©2012,SundinAssociates©2013,SundinAssociatesBehindtheScenes
  20. 20. ©2012,SundinAssociates©2013,SundinAssociatesBehindtheScenes
  21. 21. ©2012,SundinAssociates©2013,SundinAssociatesBehindtheScenesAverage Facebookuser has 245 friendsAverage Facebookuser has 245 friendsThe Average American Knows 355 More People Than She Has Facebook Friendshttp://www.theatlanticwire.com/technology/2013/02/real-friends-vs-facebook-friends/62310/
  22. 22. ©2013,SundinAssociatesBehindtheScenes“… the Red Sox havejust climbed back to .500 ball.The only saving graceis that we met theYankees comingdown..”“… the Red Sox havejust climbed back to .500 ball.The only saving graceis that we met theYankees comingdown..”
  23. 23. ©2012,SundinAssociates©2013,SundinAssociatesWhat’sNew
  24. 24. ©2012,SundinAssociates©2013,SundinAssociatesWhat’sNew
  25. 25. ©2012,SundinAssociates©2013,SundinAssociatesWhat’sNew“I used to have pridewhen I would see myhometown name onsigns of such asuccessful business.”“I used to have pridewhen I would see myhometown name onsigns of such asuccessful business.”“To me, it justreflects the fact thatNSB is getting too bigand overexpanding.”“To me, it justreflects the fact thatNSB is getting too bigand overexpanding.”
  26. 26. ©2012,SundinAssociates©2013,SundinAssociatesWhat’sNew“I like the namechange! I trust you todo my banking so ifyou want to changethe name, I fullysupport you!”“I like the namechange! I trust you todo my banking so ifyou want to changethe name, I fullysupport you!”
  27. 27. ©2012,SundinAssociates©2013,SundinAssociatesCustomerServiceState of the Media: The Social Media Report – 2013http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-Social-Media-Report-2012.pdf47% of socialmedia usersengage in socialcare.47% of socialmedia usersengage in socialcare.One in three socialmedia users prefersocial care tocontacting acompany by phoneOne in three socialmedia users prefersocial care tocontacting acompany by phone
  28. 28. ©2012,SundinAssociates©2013,SundinAssociatesCustomerServiceState of the Media: The Social Media Report – 2013http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-Social-Media-Report-2012.pdf• Facebook | Company’s Page – 29%• Official Company Blog – 15%• Twitter | Company’s Handle – 13%• YouTube | Company’s Channel – 12%• Facebook | Company’s Page – 29%• Official Company Blog – 15%• Twitter | Company’s Handle – 13%• YouTube | Company’s Channel – 12%
  29. 29. ©2012,SundinAssociates©2013,SundinAssociatesCustomerService
  30. 30. ©2012,SundinAssociates©2013,SundinAssociatesCustomerService
  31. 31. ©2012,SundinAssociates©2013,SundinAssociatesCustomerService
  32. 32. ©2012,SundinAssociates©2013,SundinAssociatesCustomerService
  33. 33. ©2012,SundinAssociates©2013,SundinAssociatesCustomerService
  34. 34. ©2012,SundinAssociates©2013,SundinAssociatesCustomerService“Some users may be able to accessOnline Banking at this time, however,access remains intermittent.We appreciate your patience.”“Some users may be able to accessOnline Banking at this time, however,access remains intermittent.We appreciate your patience.”
  35. 35. 39,220 following39,220 following37,501 followers37,501 followers©2012,SundinAssociates©2013,SundinAssociatesCustomerService
  36. 36. ©2012,SundinAssociates©2013,SundinAssociatesCustomerService
  37. 37. ©2012,SundinAssociates©2013,SundinAssociatesCustomerService
  38. 38. ©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
  39. 39. ©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
  40. 40. ©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
  41. 41. ©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
  42. 42. ©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
  43. 43. ©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
  44. 44. ©2012,SundinAssociates©2013,SundinAssociatesProductPromotionFacebook users who live within 10 miles of CentralVillage, CT, Danielson, CT, East Killingly, CT, Jewett City,CT, Killingly Center, CT, Preston City, CT, South Killingly,CT or Preston, CT, age 18 and older, who are not alreadyconnected to Jewett City Savings Bank71,280
  45. 45. ©2012,SundinAssociates©2013,SundinAssociatesProductPromotion
  46. 46. ©2012,SundinAssociates©2013,SundinAssociatesWhataretherisks?PEOPLEComplianceReputationSecurityEmployees
  47. 47. ©2013,SundinAssociatesWhataretherisks?“You should help at the food pantry...that’swhere all your customers are going to endup!”“...u are a piece of sh**.”“Screw you.”“I bank at ... here in MountainHome, Ar. Weve got the best.”“My account number is...”“I have a love/haterelationship with...”“After 30 years as a customer I wish therewas a dislike button for the company.”
  48. 48. ©2013,SundinAssociatesWhataretherisks?
  49. 49. ©2013,SundinAssociatesWhataretherisks?Here’s A Photo That May Change Your Mind About Having Taco Bell For Lunch Todayhttp://consumerist.com/2013/06/03/heres-a-photo-that-may-change-your-mind-about-having-taco-bell-for-lunch-today/
  50. 50. ©2013,SundinAssociatesWhataretherisks?keyinfluencer True confession but I’m in one ofthose towns where scratch my head and say “Iwould die if I had to live here!”keyinfluencer True confession but I’m in one ofthose towns where scratch my head and say “Iwould die if I had to live here!”
  51. 51. ©2013,SundinAssociatesWhataretherisks?
  52. 52. ©2013,SundinAssociatesWhataretherisks?
  53. 53. ©2013,SundinAssociatesTheRewards
  54. 54. ©2012,SundinAssociates©2013,SundinAssociatesIsitrightforyou?Social Media Word Cloudhttp://collaborativeservicesinc.wordpress.com/2013/05/16/a-more-intelligent-word-cloud/url30/
  55. 55. ©2012,SundinAssociates©2013,SundinAssociatesQuestions?
  56. 56. Kristin-Sundin-Brandt.com©2012,SundinAssociates©2013,SundinAssociatesThankYou!
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