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Podcasting: What is it and should I do it?

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Presentation by Kristin Sundin Brandt and Erin Martin Kane at SheStreams 2011.

Presentation by Kristin Sundin Brandt and Erin Martin Kane at SheStreams 2011.

Published in: Business, News & Politics

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Transcript

  • 1. Podcasting What is it and should I do it?Presented by Kristin Sundin Brandt & Erin Martin Kane
  • 2. About Podcasts
  • 3. About Podcasts 27% of Americans have listened to a podcast = Approximately 70 million Active social networkers Facebook - 66% vs 41% Edison Research - The Current State Of Podcasting 2010
  • 4. About Podcasts Consumers continue to prefer consuming content at their desktop • 71% audio • 83% video 32% found through iTunes Edison Research - The Current State Of Podcasting 2010
  • 5. About Podcasts
  • 6. Should You Podcast? Why?
  • 7. Should You Podcast? What?
  • 8. Should You Podcast? How?
  • 9. Still want to podcast?
  • 10. Hosts
  • 11. Time
  • 12. Audio or Video
  • 13. Post or No Post Music Sponsor Voicemail Intro Break Interview Break Wrap up Music
  • 14. Equipment
  • 15. Equipment
  • 16. Equipment GarageBand Audio Hijack Pro Levalator Skype iChat Libsyn
  • 17. Advertising/Sponsorships
  • 18. Advertising/Sponsorships
  • 19. Advertising/Sponsorships
  • 20. Advertising/Sponsorships
  • 21. Events
  • 22. Thank you! ManicMommies.com