Your SlideShare is downloading. ×
Maximizing Your Social Media Presence
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Maximizing Your Social Media Presence

160
views

Published on

Select slides from pre-conference workshop help before the 2012 ABA Marketing Conference in San Diego.

Select slides from pre-conference workshop help before the 2012 ABA Marketing Conference in San Diego.

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
160
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ABA Professional DevelopmentMAXIMIZING YOUR DIGITAL PRESENCEABA MARKETING CONFERENCESeptember 23-25, 2012San Diego, CA
  • 2. Hello10/16/2012 2
  • 3. Hello Jason Kincy @jkincy Hoyt Griffin @hoytgriffin10/16/2012 3
  • 4. Agenda• Setting the stage• Blogs• Facebook• Twitter• Pulling it all together• LinkedIn• What’s Next10/16/2012 4
  • 5. Why social media?10/16/2012 5
  • 6. Why social media? Social Impact on SatisfactionSource:2012 J.D. Power and Associates US Retail Banking Satisfaction Study. © 2012 J. D. Power and Associates. The McGraw-Hill Companies,Inc. All Rights Reserved. Reproduction Prohibited 10/16/2012 6
  • 7. Why social media?Source: Understanding the Impact of Social Media On Companies, a special report by J.D. Power and Associates© 2012 J. D. Power and Associates. The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction Prohibited 10/16/2012 7
  • 8. Why social media?Source: 2012 J.D. Power and Associates US Retail Banking Satisfaction Study. © 2012 J. D. Power andAssociates. The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction Prohibited 10/16/2012 8
  • 9. Setting the Stage• Defining success – Engagement • Clicks • Likes • Comments – Awareness • Shares • Retweets – Sales 10/16/2012 9
  • 10. Setting the Stage10/16/2012 10
  • 11. Setting the Stage10/16/2012 11
  • 12. Setting the Stage10/16/2012 12
  • 13. Setting the Stage10/16/2012 13
  • 14. Setting the Stage Rules of the Road Response Scenarios10/16/2012 14
  • 15. Setting the Stage “The Rules” – Allow for Decisive Action • Negative comments are allowed to stay visible, IF they meet the following criteria: • Must be germane to the topic at hand • Cannot include personal or financial information • Cannot criticize an associate by name • Acknowledge comments and reply with how we will remedy the situation, or can correct misinformation as needed • If a customer service issue, take it offline as soon as possible, redirect to a contact center or interact@arvest.com • Break “The Rules” if necessary under dire circumstances10/16/2012 15
  • 16. Setting the Stage Community Events and PhotosPublic and Purchased Media SyndicatedRelations ContentMaterials Blog Distribution Internal ContentExpertise via other Social Channels 10/16/2012 16
  • 17. Setting the Stage Personal: Tweet: Security: Tweet: How much insurance? Talk like a pirate day How secure are your Voter Registration social networks? FB: Talk like a pirate day Business: Tweet: How to keep Museums employees fit10/16/2012 17
  • 18. Setting the StageMonitoring & Listening• SocialMention.comContent Creation• WordPress, TumblrScheduling• BufferApp.comMeasurement/Analytics• Klout.com, PeerIndex.com, Google AnalyticsDashboards• HootSuite, SproutSocial, TweetDeck 50 (mostly) free social media tools you can’t live without in 2012 http://thenextweb.com/socialmedia/2012/03/18/50-mostly-free-social-media-tools-you-cant-live-without-in-2012/ 10/16/2012 18
  • 19. Blogs• Content/Categories• Tone & Style• Voice & Authors• Topics• Schedule 10/16/2012 19
  • 20. Blogs Arvestblog.com10/16/2012 20
  • 21. Blogs “… the Red Sox have just climbed back to .500 ball. The only saving grace is that we met the Yankees coming down..”10/16/2012 21
  • 22. Blogs Did you let your daughter get her ears pierced? When? Or when will you? Content Question Reward10/16/2012 22
  • 23. Blogs “Do your customers know you’re a right wing lunatic? Does your board care about their fiduciary duty not to employ such a person in a business that caters to people to deplore the “values” expressed by said lunatic?” Keep or Remove Respond or Ignore10/16/2012 23
  • 24. Blogs10/16/2012 24
  • 25. Blogs10/16/2012 25
  • 26. Blogs10/16/2012 26
  • 27. Blogs10/16/2012 27
  • 28. Blogs - Driving Traffic10/16/2012 28
  • 29. Blogs - Driving Traffic10/16/2012 29
  • 30. Facebook - Timeline• Bank History • Asset Growth • Office Openings • Acquisitions • Name Changes• “Current” Events • Moments in history• Humor/Curiousity 10/16/2012 30
  • 31. Facebook - Favorites10/16/2012 31
  • 32. Facebook - Favorites• Community • Libraries • Schools• Arts & Entertainment• Media • Patch.com • Papers• Business • Customers 10/16/2012 32
  • 33. Facebook - Favorites10/16/2012 33
  • 34. Facebook - Recommendations10/16/2012 34
  • 35. Facebook - Recommendations10/16/2012 35
  • 36. Facebook - Custom Apps10/16/2012 36
  • 37. Facebook - Custom Apps Custom Semi-Custom10/16/2012 37
  • 38. Facebook - Contests10/16/2012 38
  • 39. Facebook - Mobile10/16/2012 39
  • 40. Facebook - Mobile10/16/2012 40
  • 41. Facebook - Updates• Bank News • Press releases • Holiday announcements • Photos• Community News• Fun & Factoids• Questions• Product 10/16/2012 41
  • 42. Facebook - Updates10/16/2012 42
  • 43. Facebook - Updates10/16/2012 43
  • 44. Facebook - Updates10/16/2012 44
  • 45. Facebook - Updates10/16/2012 45
  • 46. Facebook - Updates10/16/2012 46
  • 47. Facebook - Updates10/16/2012 47
  • 48. Facebook - Updates10/16/2012 48
  • 49. Facebook - Updates10/16/2012 49
  • 50. Facebook - Updates We have money to lend! Find out how we can help your business. Are you a business owner looking for financing? Find out how we can help. Another reason business owners “Like” us!10/16/2012 50
  • 51. Facebook - Updates Planning Compliance What’s Next10/16/2012 51
  • 52. Facebook - Advertising Your bank name Kristin Brandt likes Your Bank Name Your bank name10/16/2012 52
  • 53. Facebook - Advertising10/16/2012 53
  • 54. Facebook - Promoted Posts The average post is seen by 16% of the Fans. Manic Mommies reaches 32% of Fans10/16/2012 54
  • 55. Facebook - Promoted Posts10/16/2012 55
  • 56. Facebook - Promoted Posts10/16/2012 56
  • 57. Facebook - Promoted Posts10/16/2012 57
  • 58. Facebook - Promoted Posts August 30th10/16/2012 58
  • 59. Facebook - Promoted Posts10/16/2012 59
  • 60. What’s Next?10/16/2012 60
  • 61. What’s Next?10/16/2012 61
  • 62. What’s Next?10/16/2012 62
  • 63. What’s Next? Infographics Post online Internal awareness Press and Media Alerts10/16/2012 Coolinfographics.com 63
  • 64. What’s Next? 40% of the top 100 companies in the world have intgratedInstagram. business2community.com10/16/2012 64
  • 65. What’s Next? Review Monitor Evaluate10/16/2012 65
  • 66. What’s Next?10/16/2012 66
  • 67. Thank you! 00 Jason Arvest.com @arvestbank | @jkincy Kristin Sundininc.com | kristin-sundin-brandt.com @sundininc | @kristinsb 10/16/2012 67