Let's Go Mobile


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Slides supporting presentation outlining development of mobile channel for client.

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Let's Go Mobile

  1. 1. Let’s Go MobilePresented byKristin Sundin BrandtSundin Associates, Inc.
  2. 2. About Sundin Associates
  3. 3. Why thecomesbest When it area’s to banks, we’re the strong, is also community bank its best kept secret. silent type. Some banksbanks on promoting their services. While other focus are busy promoting themselves, We focus our energy on serving our customers. we’ve been quietly serving customers seeking For more than 50 years, financialBank & Trust Company has a stable and secure Northern haven. been quietly serving local customers from Woburn to Acton. For more than 50 years, Northern Bank & Trust Company That approach has earned us thebusinesses a solid, safe banking has offered local consumers and loyalty of consumers and businesses who valueapproach banking service. alternative. Our prudent fantastic has earned the loyalty of our It’s also earned uspraise from independent observers. We have customers – and top performance ratings from respected, independent observers.* We were named one of a 4-Star Rating from Bauer Financial. America’s top three community banks by SNL Financial. And we were ranked among the Top 10 you first? Ready for a local bank that putsLenders by the Warren Group. Discover Northern Bank & Trust Company. Ready for a local bank that puts you first? Discover Northern Bank & Trust Company. Member FDIC NBTC.com • 781.937.5400 Member FDIC Acton • Billerica • Burlington • Chelmsford NBTC.com • 781.937.5400 Littleton • Melrose • Westford • Woburn Acton • Billerica • Burlington • Chelmsford Littleton • Melrose • Westford • Woburn *Awarded 4-star rating from Bauer Financial. Named one of America’s top three community banks by SNL Financial. win a Garmin GPS Stop in at any of our 11 offices and enter to win a Garmin GPS Find us and enter to win a GPS! enter by November 19th. in our “Find Us” drawing. Hurry . . . you must enter by November 19th. Drawing will be held on November 21, 2011. No purchase or account, is necessary to win. Drawing will be held on November 21, 2011.9.625" x 7"
  4. 4. Why the you toBeforeWhen it comesbest area’sbanks, we’re the is alsocommunity bankleave.silentsecret. . . type.strong, keptits best Did you know. . . You can enter to Trust Garmin® GPS? Northern Bank & win a Company Hurry – you must enter was awarded a 4-Star rating No purchase is ranked among the top 10 lenders or account is by The Warren19th. November Group? Bauer Financial? necessary to win. Drawing will be held on November 21, 2011. Member FDIC
  5. 5. MemoTo: Darren SawickiFrom: Kristin Sundin BrandtDate: September 21, 2011Subject: Facebook Advertising Target: Facebook users, age 18 or older, who live within 10 miles of Acton Burlington, Chelmsford, Chelmsford Center, East Billerica, Littleto Common, Melrose, North Billerica, North Woburn, South Chelms Westford or Woburn (1,583,540 users)
  6. 6. About | Rates & Calculators | Locations & Hours | Contact Northern Bank & Trust Company Neighbors you can bank on. Search our site GO ACCESS YOUR ACCOUNT Select your service Online Banking ᮡ ᮢ Log In Online Banking Learn More | Sign Up Online Banking for Business for your home for your business for your future Learn More | Sign Up Business Services The area’s best community bank Find your perfect Personal Services Wealth Management is also its best kept secret. checking choice Customer Care Center TAKE ACTION QUICK LINKS CONTACT US Ⅲ Open an account online Ⅲ Surcharge Free ATMs Ⅲ Call 800.273.6908 Ⅲ Reorder checks Ⅲ Deposit Insurance Ⅲ Visit one of our offices Ⅲ Apply for a mortgage Ⅲ Employment Ⅲ Use our contact form Member FDIC275 Mishawum Road • Woburn, MA 01801 • 800.273.6908 Security & Privacy | Legal | Mobile© 2011, Northern Bank & Trust Company. All rights reserved.
  7. 7. Web Sites E-mail MarketingSpeciality &Micro Sites Online Advertising CMS Social Integration Media
  8. 8. Framingham Co-operative Bank Goes Mobile
  9. 9. • Mobile auto-detect• Formatted for mobile• No additional content• Dead end
  10. 10. • Mobile auto-detectWelcome!Our new mobile web site has beenoptimized for easy navigating. Click on • Formatted for mobilethe "Log In" link below to access youraccounts with your mobile device. • Expanded content • Desktop option• Mobile Banking - LOG IN• Our Locations & Hours• Emergency Numbers=== Important disclosure regarding deposit • Limited functionality insurance on noninterest-bearing transaction accounts. Click here for details. Desktop Version • Boring
  11. 11. • Mobile auto-detect• Formatted for mobile• Expanded content• Desktop option• Consistent
  12. 12. Look for the code. Learn something new.Using a free QR code reader, available through yoursmart phone’s app store, you can scan the code belowand learning something new, or surprising. Find out how easy it is toavoid surcharges when away from home.Look for more codes for additional videos & special offers.
  13. 13. Ready for a business bank Want realthat says “I do”? commitment from a We believe real commitment means being there for your business during the good times and the tough times. business bank? You can count on the Business Banking Team at Framingham Scan this code for a Co-operative Bank to work with you to understand your special offer from Mike. business and provide tailored solutions to help achieve your goals. Because that’s what partnership is all about. We have everything your local business needs: Ⅲ Free Business Checking Ⅲ $25K Local Business Line of Credit People you can count on. Ⅲ SBA Loan Programs 828 Concord Street • One Lincoln Street Loan Center: 160 Cochituate Road STD PRSRT Ⅲ Commercial Real Estate Loans FraminghamBank.com U.S. POSTAGE PAID People you can count on. NATICK, MA Michael Bilinsky Looking for a banker who’s ready to commit? PERMIT NO. 61 BUSINESS DEVELOPMENT Call Mike Bilinsky today at 508.625.0625 Member FDIC OFFICER Member SIF
  14. 14. www.bankatunited.com Entrance Sources: Sep 18, 2011 - Oct 18, 2011 /home/MOBILE/FreeFacts.html Comparing to: Site Pageviews 70 70 35 35 0 0Source Sep 19 Sep 26 Pageviews Oct 3 Unique Oct 10 Avg. Time on Oct 17 This page was viewed 274 times via 5 sources Pageviews Page Content PerformanceNewspaper Pageviews Unique Avg. Time on Bounce Rate 244 % Exit 216 $ Index 00:01:49 Pageviews Page 274 88.51% 85.77% $0.00 % of Site Total: 236 00:02:18 Site Avg: Site Avg: Site Avg: 0.36% % of Site Total: Site Avg: 72.03% (22.89%) 51.82% (65.52%) $0.00 (0.00%) 0.38% 00:01:10 (97.44%) Source Pageviews Unique Avg. Time on Bounce Rate % Exit $ Index Pageviews Page Newspaper 244 216 00:01:49 91.20% 88.52% $0.00 (direct) 15 9 00:00:36 55.56% 60.00% $0.00 businessmanageratunited.com 8 5 00:06:09 60.00% 62.50% $0.00 wggb.com 4 3 00:02:33 66.67% 75.00% $0.00 bing 3 3 00:14:31 50.00% 66.67% $0.00 1 - 5 of 5
  15. 15. Thank you! Presented by Kristin Sundin Brandt Sundin Associates, Inc.