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FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
FBA Webinar Series Social Media Slides
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FBA Webinar Series Social Media Slides

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With nearly 90% of the US adult population aware of Facebook, it stands to reason that most businesses are looking at ways they can utilize a variety of popular social media channels to reach out to …

With nearly 90% of the US adult population aware of Facebook, it stands to reason that most businesses are looking at ways they can utilize a variety of popular social media channels to reach out to customers and prospects. But does that mean it\'s right for your business?

Presented by Kristin Sundin Brandt as part of the Family Business Association\'s Wednesday Webinar Series.

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Transcript

  • 1. !"#$%&()*$%+,-.%#)/""0 1$2345"67"8698-$:)--; Kristin Sundin Brandt Sundin Associates April 6, 2011
  • 2. Nice to meet you
  • 3. Nice to meet you
  • 4. What is Social Media?
  • 5. What is Social Media?<="*%>?)%6)/)2$::$:24":"@#)43%443) :)?A)*$%%6):"4B8-4A)#3%:$#%& 2$AA$#0-5"6#6)%@:2?"6&*- "5$&&8-$":C/84:)?&%:28%2)-?$43 :)?%:*8:$D8)E"?)6-"5)FE6)--$":G< !"#$$%&()!*+,-.(&/0!#123%1!45 #62+!*+,-.(&!7!86(&9!:2&;6<&%0!=>>>
  • 6. What is Social Media?H3%4$4I-:"4J?!86%%!7!#($5?!8<6!%@%65!<6;(&2A(<&?!8<6!%@%65!+<&$-B%6?!C%D)(+%B%&3!E<6!36(12<&()!B(69%&;!7!(1@%6$2&;?!F%G
  • 7. What is Social Media??!H)<;$?!*2+6<I4)<;;2&;?!J<1+($3$?!K21%<?!L<+2()!F%3G<69$?!K263-()!M<6)1$
  • 8. What is Social Media?K9&"2-K($#6"L/&"22$:2?!J<1+($3$KK21%<K!"#$%&M)4?"60-?!K263-()!M<6)1$
  • 9. Blogs
  • 10. Blogs N"84"5OPQA)6$#%:- 3%R)R$-$4)*%/&"2Synovate/MarketingDaily Study, 2010
  • 11. Blogs ?!NOP!<D2&2<&$ ?!Q>P!&%G$ ?!QRP!%&3%63(2&B%&3 ?!QQP!;<$$2D ?!SP!E62%&1$!7!E(B2)5Synovate/MarketingDaily Study, 2010
  • 12. Blogs
  • 13. Blogs?!T<6D<6(3%?!T#U!V!#W3%6&()?!T#U!I!X&3%6&()
  • 14. Blogs
  • 15. Blogs
  • 16. Microblogging
  • 17. MicrobloggingKOPS($&&$":T-)6-KUVWH"A):KSXW"5/6%:*5"&&"?)6-?$&&E86#3%-) DigitalSurgeons Facebook vs Twitter Infographic
  • 18. Microblogging@kristinsb Pretty sure if our comcast cable doesn’t get fixedsoon we’ll be giving up on TV altogether. @kristinsb what’s wrong?@ComcastBonnie Long story short, bad connection fromstreet requires new cable. Been a week with no cable oranswers. Hubby very frustrated. @kristinsb awww :( poor thing. DM the phone# we have on file and i’ll see how quickly we can get this done for you!
  • 19. Twitter
  • 20. Twitter
  • 21. Facebook
  • 22. FacebookKUPP($&&$":T-)6-KUNWH"A):KUOW"5/6%:*5"&&"?)6-?$&&E86#3%-) DigitalSurgeons Facebook vs Twitter Infographic
  • 23. Facebook KYCNONCPZP$:(QFacebook
  • 24. Facebook
  • 25. Facebook
  • 26. Facebook
  • 27. FacebookQ*R)6@-$:2?!Y(6;%3%1 I!Z%<;6(D.5 I![;%0!Z%&1%6 I!X&3%6%$3$?!J(5ID%6I+)2+9
  • 28. FacebookQ*R)6@-$:2• G.<!)2@%!2&!#($3!F(+90!*[0 86(B2&;.(B0!*[0!86(B2&;.(B T%&3%60!*[0!<))2$3<&0!*[0 <D92&3<&0!*[0!*%1G(50!*[0 F(+90!*[0!L-14-650!*[0 M(5)(&10!*[0!M%))%$)%50!*[0!M%))%$)%5!2))$0!*[!<6!M%$3<&0!*[• (;%!=R!(&1!<)1%6• G.<!)29%!42(3.)<&0!42+5+)2&;0!429%0!429%!6(+%0!429%!6(+2&;0!429%!621%$0 429%$0!+5+)2&;0!26<&B(&0!B<-&3(2&!4292&;0!6<(1!4292&;0!$D2&&2&;!<6 362(3.)<&$ XZPE)"E&)
  • 29. Facebook
  • 30. Facebook
  • 31. Facebook
  • 32. Facebook
  • 33. Facebook
  • 34. Facebook
  • 35. Facebookhttp://www.facebook.com/deals#!/deals/checkin/
  • 36. Yelp
  • 37. Yelp]O!B2))2<&!D%<D)%!@2$23%1!2&!3.%!D($3!Q^!1(5$ http://www.yelp.com/about
  • 38. Yelp
  • 39. Yelp
  • 40. Yelp 42A_5%)D_+<B
  • 41. Monitoring
  • 42. Monitoring K!"#$%&():@": KM84-3)&&(%$&[":-4%:4":4%#4] K8-4"A!#""E K1%*$%:S
  • 43. Thank You!`62$&!L-&12&!H6(&130!K2+%!J6%$21%&3 L-&12&![$$<+2(3%$0!X&+_ $-&12&2&+_+<B!!"# E(+%4<<9_+<Ba$-&12&2&+!$%&"#( 962$&b$-&12&2&+_+<B!")%*+ b962$&$4,-!*."/

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