Personalized Medicine World Conference 2011 Medivo
bringing personalized medicine into practice Sundeep Bhan, CEO January, 2011
What is Personalized Medicine? Consumer Empowerment Health IT Genomic Medicine Personalized medicine is at the trillium of:• The growing trend in Consumer Empowerment• The use of Health IT to personalize care, and• The growing use of Genomic Medicine
The $300bn/year problem “One size Higher Costs Late Low ﬁts all” and Lower Interven=on Compliance Medicine Quality Care • Costs for consumers and the industry are • Half the drugs do not work • Lack of compliance increasing on people that take them and wrong therapies • Access to care is decreasing • Genomic medicine is cost the healthcare promising but lacks system over $300Bn • Shi5ing to “outcomes” based medicine • Trained physicians per year • Physicians lack tools for popula=on health • Clinical Support, and management • Established reimbursement policies
Solution: Accelerating the AdoptionAdop=on of New Tests Tradi=onal Marke=ng None Time
Technology Clients Repor>ng Targets Educa>on and Medivo Platform Medical Counseling Educa>on Clinical Services Consumers Physicians Lab/Gene>c Lab Test Tests Results Lab Tes>ng Medivo Educa>on Engagement Analy>cs Personalized Module Module Module Module Pop Health Med Program Tools Medivo Support Services Incen>ves Decision Uniﬁed Pa=ent Database Support Clinical Informa>on Medical Treatment Lab Orders PHR EMR Lab Data Labs
Competitive LandscapeCompany Online Care Physician Lab Data Genomics Analy>cs/ Funding/Stage PlaPorm Network Feed Exper>se Marke>ng Services Medivo X X X X X Pre Series A American X X Series B ($34mm+) Well Teladoc X X Series B ($15mm+) DNA Direct X X X Series B/Acquired by Medco Genera=on X Series A/Acquired by Health CVS Caremark
Go To Market Strategy Consumers Pharma Cos Labs Revenue Model Transac=on Based Physicians Managed Care Cos 2010 2011 2012 BD Team 3 7 15 PBMs DIRECT SALES $3Bn Market
Our PeopleManagementSundeep Bhan, CEO – Entrepreneur, Visionary, 15+ years of leadership, management and technology experience,former CEO of Medsite, Inc., sold to WebMD, Inc. in 2006.Destry Sulkes, MD, EVP – Healthcare executive, 10+ years of healthcare sales & marketing experience, former ManagingDirector of 2 medical communication agencies.Jason Bhan, MD, EVP – Practicing physician, 10+ years of healthcare technology experience, former CMO/cofounder ofOzmosis, a physician social media service.Rick Chung, JD, General Counsel – 15+ years of legal and regulatory experience. Previously, GC and senior roles atEPIQ, Bloomberg and ProskauerKian Beyzavi, PhD, VP of Business Development – 15+ years of healthcare and pharmaceutical marketing experience.Previously VP at Abbott, Director Medtronic and Manager at MckinseyStrategic Advisory BoardVita Cassese, MBA – prior CIO of Pfizer Worldwide Pharmaceuticals, present Operating Partner at Exigen CapitalMike Packard, MBA - prior Chief Administrative Officer of Lenscrafters, and prior Senior VP at Proctor & GambleAlan Sokolow, MD - prior Chief Medical Officer of major payors including: Ovations, a subsidiary of United, Blue Shield ofCA, and Oxford HealthDave Stack – Partner at MPM Capital, CEO of Pacira Pharma, Ex-CEO of Medicines Co, ex-Roche ExecutiveMedical Advisory BoardTed Eytan, MD MPH - current Director at Kaiser Permanente, focused on ensuring families take an active role in their careusing health ITGeorge Lundberg, MD - prior Editor of the Journal of the American Medical Association, prior President of the AmericanSociety for Clinical PathologyPhilip Marshall, MD, MBA - prior Senior Vice President at WebMDRoshini Raj, MD - Today Show medical contributor and Medical Editor of Health Magazine. Regularly on TV and quoted inMedia.
Current StatusLaunched: January 2010, angel fundedAcquired Physicians Wellness Network: March 2010Product Status• Best-in-class” HIPAA compliant, protocol driven clinical platform• Over 1mm transactions this year• National network of credentialed physiciansSelect Clients and PartnersOver $3mm in sales opportunities/pipeline
SummaryProven Leadership Team• Strong core leadership team• Strategic and medical advisors add extensive health care and business experience• Industry access and credibilityProven Business Model• Proven and tested products with over 1 mm transactions in 2010• Proven sales through pilots with key clients• Strong revenue modelGreat Opportunity to Build Value• Large market opportunity of ~$5-15 bn in personalized medicine services• Well positioned for fast growth, right services at right time• 2% share can lead to $100mm to $300mm in revenues
For more information please contact:Sundeep Bhan, CEOsbhan@medivo.com917-512-4049Or email firstname.lastname@example.org
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