9+1 Questions To Ask Yourself Before You Start Your Social Media Plan

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Before you get your business on social media, you need to set up a good, detailed plan.
These questions will help you get organised, put your thoughts in order and start your plan knowing why, how and where you need to engage with your audience.
Good luck!

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9+1 Questions To Ask Yourself Before You Start Your Social Media Plan

  1. 1. 9+1 questions to ask yourselfbefore you startyour Social Media plan
  2. 2. 1. which is yourtarget audience? Which is the profile of your typicaltarget audience (age, demographics,interests etc.)?
  3. 3. 2. Where is yourtarget audienceon social media? Which social networks are they using? Are they on forums? Do they have blogs?
  4. 4. 3. What are theytalking about? Which subjects is your audience talkingabout on social networks? What do they like? What do they share?
  5. 5. 4. Who are theinfluencers? Who are the most respected activeusers who influence their followers aboutsubjects relevant to your business? What do they think about yourproducts/ services? How can you turn them intoambassadors for your business?
  6. 6. 5. What are yourcompetitorsdoing on socialmedia? Which are their best practices? Which are their mistakes?
  7. 7. 6. What do youwant to achieveon social media? Awareness? Engagement? Customer service? Other?
  8. 8. 7. What do youwant to say onsocial media? Which interesting, useful andrelevant information do you want toshare?
  9. 9. 8. What does youraudience want toknow about yourbusiness? What do they usually ask about yourproducts/ services?
  10. 10. 9. Which socialnetworks bestmatch yourbusiness & goals? Where is your audience? What do you want to share?
  11. 11. +1. are you readyto really, reallyengage with youraudience? Are you ready to create a human facefor your business? Are you ready to listen? Are you ready to be open and honest?
  12. 12. If the answer is yes...
  13. 13. Planengagesucceed
  14. 14. Good luck! Kyriaki Iatropouli www.followsunday.com June 2012

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