The persuaders report
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Assignment for the Crash Course on Creativity (Tina Seeling - Stanford University) by Jude Lutonadio

Assignment for the Crash Course on Creativity (Tina Seeling - Stanford University) by Jude Lutonadio

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The persuaders report Presentation Transcript

  • 1. The Persuad ers Report - Have you pa id attention CRASH COU ?– RSE on CRE ATIVITY
  • 2. PARIS - Chatelet District00We have been hired to observe selected stores0 Discover our report
  • 3. Fashion clothes store Selected stores Fashion clothes store Fashion clothes store
  • 4. C A S E n° 1The BIG issue«  We are known as  an « expensive » store compare with H&MPeople don’t dare to enterThough our store is widely open  »
  • 5. C A S E n° 1 Our OBSERVATIONVery clean storeWooden floorGreat showroomLights animation
  • 6. C A S E n° 1What About ? Assume the VIP style ! Hide the store with curtains - Make your customers feel special AND attract curious people inside with a board at the entrance : « ONLY FOR VIPs »
  • 7. C A S E n° 2The BIG issue«  The store is  always crowed. We want to optimise the customer path to be sure that they visit the whole store  »
  • 8. C A S E n° 2 Our OBSERVATIONDue to a mainentrance on the1st floor,there is a space where people never go and pass through just to live the store.
  • 9. C A S E n° 2What About ? Are you good at fashion ? Let’s Play ! On some items indicate this : « Go to aisle 5, Find the t- shirt wich match with this trousers (colors, style…) and get 5€ discount on your purchase »
  • 10. C A S E n° 3The BIG issue« The women never come alone, there are always with their boyfriend.  When they are fed up to wait they ask their girlfriend to leave. So our customers don’t spend the time they would have wanted   »
  • 11. C A S E n° 3 Our OBSERVATIOThe men are waiting alone a little bit lost in this female store.They don’t dare to talk amongst themselvesFACTS :We heard a man told to a little kid « today your mother, in 10 years your girlfriend » :D 
  • 12. C A S E n° 3What About ? Entertain the men Offer a coffee Dedicate a space for them with magazines Propose a partenariat with the FNAC to display Ipad
  • 13. C A S E n° 4The BIG issue«  We propose spaces related on the theme (Apple, Mangas, Video games). How to attract more ? »
  • 14. C A S E n° 4 Our OBSERVATIONWhat a pity this torn carpet !Very impressive Assassin Creed dummy Nobody plays on the display video game
  • 15. C A S E n° 4What About ? More attraction Stick a big Apple picture on the floor instead of the carpet Spread apple fragrance on this area Hire a guy dressed as Assassin Creed and challenge your customers on the display video game. If they win, they have a gift (discount, invitations..)
  • 16. Thank you foryour attention Jude Lutonadio Crash Course on Creativity