Non-profit communication using technology history, present and possible future Suna Gurol COM546 UW MCDM, March 10, 2009

Outline What is a non-profit organization exactly? Why do they need to communicate? Past Railroads Television Present Internet Social media One possible future

What is a non-profit organization exactly? Why do they need to communicate?

Past

Railroads

Television

Present

Internet

Social media

One possible future

Railroads YMCA reached out to workers and expanded their reach into different demographics

YMCA reached out

to workers and expanded their reach into different

demographics

Television

Internet Until 1999, it was difficult to find non-profit websites on the Internet

Until 1999, it was difficult to find non-profit websites on the Internet

Internet (cont’d)

Social Media Social media are a perfect fit with non-profits.

Social media are a perfect fit with non-profits.

Social Media – Case Study Humane Society is an early adopter for a non-profit organization of the Internet & social media Ran a contest based on LOLCats

Humane Society is an early adopter for a non-profit organization of the Internet & social media

Ran a contest based on LOLCats

Social Media – Case Study

The near future – Will we have to feed the media monster? For SM tools to be successful they need to be adopted AND used. Drawbacks include always having to feed the monster and losing control

For SM tools to be successful they need to be adopted AND used.

Drawbacks include always having to feed the monster and losing control

The possible future Does technology now control information - not the other way around? Will people stop listening?

Does technology now control information - not the other way around?

Will people stop

listening?

Another possible future – Gibson’s Neuromancer Technological advances could dehumanize people What will happen to charity, healing, caring, curing …

Technological advances could dehumanize people

What will happen to charity, healing, caring, curing …

More likely…

Photo Credits Slide 3 - Thomas Lieser “Train”, Flickr Slide 4 – montage of screenshot of Dennis James from History of UCP and television set image Slide 5 – Binoculars, Flickr Slide 6 – Graphs from Bayer Center for Non-profit Management, Southwestern Pennsylvania Nonprofit Technology Survey 2008 Slide 7 – Hannah Webster, “day forty four” Flickr Slide 8 – LOL Cats Slide 9 - LOL Seals - Cassie - Silver Spring, MD, Jan-Erik - Hessen, Germany, Chandra - Atlanta, GA Slide 10 – Cookie Monster, Sesame Street Slide 11 – Jeniot, “La,la,la Not Listening” Flickr, April 16, 2008 Slide 12 - Lupus Yonderboy, Andrew Hill, Flickr Slide 13 –

Slide 3 - Thomas Lieser “Train”, Flickr

Slide 4 – montage of screenshot of Dennis James from History of UCP and television set image

Slide 5 – Binoculars, Flickr

Slide 6 – Graphs from Bayer Center for Non-profit Management, Southwestern Pennsylvania Nonprofit Technology Survey 2008

Slide 7 – Hannah Webster, “day forty four” Flickr

Slide 8 – LOL Cats

Slide 9 - LOL Seals - Cassie - Silver Spring, MD, Jan-Erik - Hessen, Germany, Chandra - Atlanta, GA

Slide 10 – Cookie Monster, Sesame Street

Slide 11 – Jeniot, “La,la,la Not Listening” Flickr, April 16, 2008

Slide 12 - Lupus Yonderboy, Andrew Hill, Flickr

Slide 13 –

Bibliography Boeder, P. (2002, July 1). Non-profits on E: How Non-Profit organizations are using the Internet for Communication, Fundraising, and Community Building . Retrieved Feb. 18, 2009, from First Monday - Peer Reviewed Journal on the Internet: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/969/890 Forster, J. (2008, Nov 5) “Communiation Tools – Frequency.” Message posted to Jeff’s Blog at Bayer Center Nonprofit Technology Survey, http://nptechsurvey.wordpress.com/jeff-forsters-tech-survey-blog/ Gibson, W. (1984). Neuromancer. New York, NY: Ace Books. Kautz Family YMCA Archives, University of Minnesota Libraries. (2005). History of Transportation Department. (R. o.-T. Libraries, Ed.) Retrieved February 2, 2008, from YMCA Transportation and Railroad Departments: An Inventory of Their Records : http://special.lib.umn.edu/findaid/html/ymca/yusa0032.phtml Kenix, L. (2007). In Search of Utopia: An analysis of non-profit web pages. Information, Communication & Society , 10 (1), 69-94. McLuhan, M. (1964). Understanding Media. New York, NY: McGraw-Hill Book Company. Rogers, E. (2003). Diffusion of Innovations. New York, NY: Free Press. United Cerebral Palsy. (2009). About UCP: Mission & History - The 1950's . Retrieved February 2, 2009, from United Cerebral Palsy: http://www.ucp.org/ucp_generalsub.cfm/1/3/42/42-6587 Winston, B. (1998). Media Technology and Society. New York, NY: Routledge. YMCA. (2008). History of the YMCA Movement. Retrieved Feb 2, 2009, from YMCA: http://www.ymca.net/about_the_ymca/history_of_the_ymca.html Zald, M., & Denton, P. (1987). From Evangelism to General Services: The Transformation of the YMCA. In M. Zald, & J. McCarthy (Eds.), Social Movements in an Organizational Society - Collected Essays (pp. 143-161). New Brunswick, NJ, USA: Transaction Books

Boeder, P. (2002, July 1). Non-profits on E: How Non-Profit organizations are using the Internet for Communication, Fundraising, and Community Building . Retrieved Feb. 18, 2009, from First Monday - Peer Reviewed Journal on the Internet: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/969/890

Forster, J. (2008, Nov 5) “Communiation Tools – Frequency.” Message posted to Jeff’s Blog at Bayer Center Nonprofit Technology Survey, http://nptechsurvey.wordpress.com/jeff-forsters-tech-survey-blog/

Gibson, W. (1984). Neuromancer. New York, NY: Ace Books.

Kautz Family YMCA Archives, University of Minnesota Libraries. (2005). History of Transportation Department. (R. o.-T. Libraries, Ed.) Retrieved February 2, 2008, from YMCA Transportation and Railroad Departments: An Inventory of Their Records : http://special.lib.umn.edu/findaid/html/ymca/yusa0032.phtml

Kenix, L. (2007). In Search of Utopia: An analysis of non-profit web pages. Information, Communication & Society , 10 (1), 69-94.

McLuhan, M. (1964). Understanding Media. New York, NY: McGraw-Hill Book Company.

Rogers, E. (2003). Diffusion of Innovations. New York, NY: Free Press.

United Cerebral Palsy. (2009). About UCP: Mission & History - The 1950's . Retrieved February 2, 2009, from United Cerebral Palsy: http://www.ucp.org/ucp_generalsub.cfm/1/3/42/42-6587

Winston, B. (1998). Media Technology and Society. New York, NY: Routledge.

YMCA. (2008). History of the YMCA Movement. Retrieved Feb 2, 2009, from YMCA: http://www.ymca.net/about_the_ymca/history_of_the_ymca.html

Zald, M., & Denton, P. (1987). From Evangelism to General Services: The Transformation of the YMCA. In M. Zald, & J. McCarthy (Eds.), Social Movements in an Organizational Society - Collected Essays (pp. 143-161). New Brunswick, NJ, USA: Transaction Books

Contact Suna M. Gurol Communications 546 – Evolution and Trends in Digital Media Evolution University of Washington Masters in Communication in Digital Media [email_address]

Suna M. Gurol Communications 546 – Evolution and Trends in Digital Media Evolution University of Washington Masters in Communication in Digital Media [email_address]