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SPI Banks/Credit Union Presentation
 

SPI Banks/Credit Union Presentation

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Marketing ideas for financial institutions' service and products.

Marketing ideas for financial institutions' service and products.

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    SPI Banks/Credit Union Presentation SPI Banks/Credit Union Presentation Presentation Transcript

    • Solid Marketing For Financial Institutions
      Promotions
      Guaranteed
      Not To
      Break The Bank
    • It Pays To Market In Tough Times
      In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed; Firms that maintained or increased their promotion expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased promotions. By 1985, sales of companies that were aggressively promoting during the recession had risen 256% over those that didn't keep up their marketing.
    • Who We Are and What We Do
      Sunrise Promotions, Inc. (SPI) is a sales promotions agency, specializing in customer and employee acquisition and retention. We’ve been at it since 1995, with the same philosophy- “your success is our success”. This may sound cliché, but that’s just how we see it.
      Our aim is to develop marketing solutions and campaigns that deliver measurable ROI for you, the client. The approach may be creative, but remaining customer focused, meeting and exceeding our clients' business objectives is the goal.
    • One Source. So Many Solutions
    • Our Services
      • Creative Development
      • Copy Writing
      • Graphic Design
      • Legal
      • Print Production
      • Warehousing and Fulfillment
      • Management, Measurement and Tracking
      • ROI Analysis
      • Point of Purchase Displays and Signage
      • Promotional Marketing and Products
      service
    • Key Objectives We Address
      • Build branch traffic to gain and grow deposit and loan accounts
      • Promote online banking services
      • Convert traditional (paper) customers to online banking clients
      • Motivate tellers/staff to refer opportunities
      • Acquire and grow profitable business accounts
      • Build strong brand identity and foster good will
      • And so much more…
    • A Few Methods to Achieve Objectives
      • Interactive Web based and On-site Promotions
      • Contests, Sweepstakes, Games and Events Marketing
      • Mobile Marketing /Text Promotions
      • Digital Rewards Promotion
      • Loyalty and Incentive Programs
      • Prospecting 2 Go Campaigns
      • Promotional Marketing and Procurement
    • Place your WebDecoder here!
      Interactive Decoder Promotions
      Valuable contact data, feedback & experience collected
      Interactive decoders utilize patented-technologies to create interactive campaigns and engage customers across multiple advertising mediums. A unique approach to promote and enhance brand awareness, optimize engagement, and drive traffic to websites, retail locations, trade show exhibits, sporting and specialty events.
      Everyone is
      A winner!
    • Interactive Decoder Options
    • Why Interactive Decoder Promotions
      • Interactive Decoders generate unsurpassed results!
      • Proven response rates of up to 30% (well above typical DM rates of 1-2%)
      • Lower costs per lead (.40 per thousand vs. $12-$18 per thousand for typical DM)
      • A solid mechanism to collect customer data for future marketing campaigns
      • A strong incentive to drive traffic to website, branch location or events
    • Decoder Promotions; E-statement Savings
      Potential savings based on the fact that about 75% of banking customers still receive monthly statements by mail
    • Interactive Decoder: Case Study
      Bank of Utah
      Objective
      Encourage opening of an iSAVE account-
      A green savings program
      Strategy
      WebDecoder postcard was mailed to 20,000 targeted households
      Results
      The promotion received a 16% response in the first couple weeks. Over 3000 people signed up. This is a savings to the bank of at least $150,000 plus all the other benefits that online banking provides to the bank and their customers.
    • Interactive Decoder: Case Study
      Bremer Bank
      Objective
      Convert customers from printed statements to e-statements plus introduce the bank’s online services
      Strategy
      WebDecoder was inserted in customer statements and everyone won a prize. 80,000 mailed of which 40,000 were potential candidates
      Results
      12,000 signed up for online services. Savings of over $600,000 to Bremer plus customer retention is statistically higher
    • On-Site Interactive: TrafficTicket™ System
      • Interactive consumer promotion utilizing patentedsecurity ink and print technology
      • TrafficTickets™ distributed through direct mail, newspaper insert, in-branch or at events
      • Customer visit specified location with POS display to insert game ticket and see what prize they’ve won
      • Game piece activate lights on display to indicate winnings
      • Turnkey service includes design, production, distribution and fulfillment
      • Everyone is a winner!
    • Benefits of TrafficTicket™ System
      • Excellent Response Rates
      Banks/Credit Unions: 10% - 15% average response rates
      • Value
      Consider the ROI with response rates as high as 35% and Cost-effective Promotion Materials… compare to traditional DM rate of 1%-3%
      • Satisfaction
      More than 95% of those who have used the TrafficTickets™ System say they will use it again and are extremely satisfied with their results
    • TrafficTicket™ vs. Old Worn Out Tactics
    • TrafficTicket™ Promotion: Case Study
      AmSouth Bank
      Objective
      New customer acquisition
      Strategy
      Direct mail campaign. Traffic Tickets™ were mailed to 800,000 households surrounding 300 branches
      Results
      Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches.
      Program resulted in high conversion rates and a new record for most new accounts opened during any 6-week promotional period
    • TrafficTicket™ Promotion: Case Study
      Fidelity Bank
      Objective
      Generate traffic at the grand opening of a new branch
      Strategy
      Traffic Tickets™ were mailed to 25,000 target households. Potential customers were motivated to attend the branch grand opening to see what they’d won
      Results
      Made positive impressions to over 4,000 new
      and potential customers in one weekend.
      New accounts and deposit growth exceeded
      expectations with an 18% response rate
    • Mobile Marketing/ Text Promotions
      New Message
      91011
      91011
      To: 91011
      Welcome to Seattle’s Best Mobile Coupons. Show this msg to
      barrista = free
      12oz. Dark Roast
      12345
      12345
      Got a meeting?
      Need Coffee?
      We deliver!
      Call:
      847-555-1212
      17612
      Send
      Send
      Send
      Receiving the first message
      Receiving future
      messages
      Opting-in
      Subscriber texts the keyword
      to the short code to opt-in.
      The subscriber receives
      an automatic confirmation.
      Subsequent messages
      are sent to subscribers.
      send to keyword sample message
    • Mobile Marketing Facts + Live Demo
      • 265 million mobile phone users in US
      • 94% have text (SMS) message capability
      • 25% have web & text capability
      • 1 in 4 saw a text message ad last month of those, 48% responded!
      Source: Neilsen – Short Code Marketing Opportunity 10/08
      Live demo text- Go ahead give it a try:
      Text keyword 17577to 91011
      1. Phone Number: 91011
      2. Your Text Message: 17577
      3. Receive Response
    • Digital Rewards Program
      Music Downloads
      Pizza
      Audio Books
      DVD’s
      Gourmet Rewards
      Magazine Subscription
      Ringtones
      Phone Time
      Photo Prints
      Movie Tickets
      Hotel Gift Cards
      Merchandise
      Seed Paper Cards
      • Eco-friendly online banking promotions
      • Credit card application premiums
      • Student loan application promotions
      • Mortgage loan and refinancing programs
      • Business and personal account acquisition campaigns
    • Digital Rewards Promotion: Case Study
      Citibank
      Objective:
      Communicate with and acquire customers in the Hispanic market
      Strategy:
      Phone cards were produced in Spanish. Keeping in touch with family and friends in their native country is important in the Hispanic community. So Citibank distributed $10 International Phone Cards in select Direct Mail pieces
      Result:
      The program has remained a successful new application tool and a staple of their Hispanic acquisition campaign
    • Loyalty and Incentive Programs
      Fuel - Gift - Grocery Rebates, Travel Premiums, Points and Merchandise Programs
    • Prospecting 2 Go Program
      Turnkey prospecting program for commercial banking business
      Kit includes:
      • Multiple professionally written letter templates
      • Creative themed label to peak interest
      • Custom promotional item for dimensional mailer
      • Creative packaging to increase open rate
      • Gift/incentive for appointments (thank you gift)
      • Best practice calling scripts for effective follow-ups
      Sales rep personalize letter, assemble and mail packages
    • Why Prospecting 2 Go Program
      • Every week your prospects receive about 3 feet of mail, 300 emails and maybe 3lbs. of mail at home
      • Reps are competing with 50 other salespeople who also have great ideas
      • There is a 1 in 50 chance of getting through with no prospecting campaign
      • There is a 1 in 4 chance of success with a system like the Prospecting 2 Go program
    • Prospecting 2 Go Program: Case Study
      AmeriPride
      Objective:
      a) Gain appointments with buyers in specific markets
      b) Educate the audience on benefits & services
      Strategy:
      Drop Off Package: Harley replica + insert card in
      branded bag. 2 offers: Harley sweepstakes and cap
      Series of 2 direct mailers and follow-up
      Result:
      41% appointment rate achieved with tier-one accounts (7,000 accounts targeted)
      16% appointment rate achieved with tier-two accounts (27,000 accounts targeted)
    • Promotional Marketing and Procurement
      • Full service promotions from concept to implementation
      • Eco-friendly promotional items to further “green” initiative
      • Electronic database of over 600,000 different items
      • Custom sourcing, manufacturing and importing
      • Corporate apparel- Nike, Cutter & Buck, Hilfiger, Ping, etc.
      • On-line company store programs
    • Next Step…
      Thank you for your time and consideration.
      Let’s get started on your campaign!
      Contact us at:
      919-217-4576