One Source. So Many Solutions.

Who We Are and What We DoSunrise Promotions, Inc. (SPI) is a sales promotions agency, specializing in customer and employee acquisition and retention. We’ve been at it since 1995, with the same philosophy- “your success is our success”. This may sound cliché, but that’s just how we see it.Our aim is to develop marketing solutions and campaigns that deliver measurable ROI for you, the client. The approach may be creative, but remaining customer focused, meeting and exceeding our clients' business objectives is the goal. With many great long standing business relationships, we like to think that our philosophy and work are appreciated. Let’s get started on building a great relationship…

Our ServicesWarehousing and Fulfillment Program Management Measurement and Tracking ROI Analysis Promotional MarketingCreative DevelopmentCopy WritingGraphic DesignLegalPrint ProductionImporting

Warehousing and Fulfillment

Program Management

Measurement and Tracking

ROI Analysis

Promotional Marketing

Creative Development

Copy Writing

Graphic Design

Legal

Print Production

Importing

Key Objectives We AddressGenerate in-store, on-site or web traffic and salesBuild a loyal, profitable customer baseAcquire, retain and motivate productive employeesIncrease brand awareness and foster goodwillCollect quantifiable marketing dataEvent promotion (grand opening, product launch, tradeshow, etc.)

Generate in-store, on-site or web traffic and sales

Build a loyal, profitable customer base

Acquire, retain and motivate productive employees

Increase brand awareness and foster goodwill

Collect quantifiable marketing data

Event promotion (grand opening, product launch, tradeshow, etc.)

Some Methods to Achieve ObjectivesInteractive Web based and On-site PromotionsCustom Character MarketingSport Licensing and Sponsorship ProgramsDigital Rewards PromotionLoyalty Program (Fuel Rebates, Travel and Premium Incentives)Creative Coupon ProgramsDimensional Direct Mail CampaignsContests, Sweepstakes, Games and Events Promotion

Interactive Web based and On-site Promotions

Custom Character Marketing

Sport Licensing and Sponsorship Programs

Digital Rewards Promotion

Loyalty Program (Fuel Rebates, Travel and Premium Incentives)

Creative Coupon Programs

Dimensional Direct Mail Campaigns

Contests, Sweepstakes, Games and Events Promotion

Place your WebDecoder here!Interactive Decoder PromotionsValuable contact data, feedback & experience collectedInteractive decoders utilize patented-technologies to create interactive campaigns and engage customers across multiple advertising mediums. A unique approach to promote and enhance brand awareness, optimize engagement, and drive traffic to websites, retail locations, trade show exhibits, sporting and specialty events. Everyone isA winner!

Interactive Decoder Promotions

Why Interactive Decoder Promotions?Interactive Decoders generate unsurpassed results! Proven response rates of up to 30% (well above typical DM rates of 1-2%)Lower costs per leadA solid mechanism for collecting customer data that can be used for future marketing campaignsA strong incentive to drive traffic to website, retail facilities or events

Interactive Decoders generate unsurpassed results!

Proven response rates of up to 30% (well above typical DM rates of 1-2%)

Lower costs per lead

A solid mechanism for collecting customer data that can be used for future marketing campaigns

A strong incentive to drive traffic to website, retail facilities or events

Interactive Decoder Promotions: Case StudyBlack & DeckerObjective: Build electronic user database for additional email marketing purposes Strategy : 600,000 pieces mailed / 50,000 product tip-in Results : New registered users – 33.51% response rate Product tip-in – 37.48% response rate

On-Site / Interactive: TrafficTicket™ SystemInteractive consumer promotion utilizing patentedsecurity ink and print technologyTrafficTickets™ distributed to consumers through direct mail, newspaper insert, in-store or at eventsCustomer visit specified location with POS display to insert game ticket and see what prize they’ve wonGame piece activate lights on display to indicate winningsTurnkey service includes design, production, distribution and fulfillmentEveryone is a winner!

Interactive consumer promotion utilizing patentedsecurity ink and print technology

TrafficTickets™ distributed to consumers through direct mail, newspaper insert, in-store or at events

Customer visit specified location with POS display to insert game ticket and see what prize they’ve won

Game piece activate lights on display to indicate winnings

Turnkey service includes design, production, distribution and fulfillment

Everyone is a winner!

Benefits of TrafficTicket™ SystemExcellent Response RatesLow Frequency visits like Auto Dealers: 3% - 6% response ratesMedium Frequency visits like Banks/Credit Unions: 10% - 15% response ratesHigh Frequency visits like C-Stores or Department Stores: 10% - 35% response ratesValueConsider the ROI with response rates as high as 35% and Cost-effective Promotion Materials… compare to traditional DM rate of 1%-3% or FSI’s 1%SatisfactionMore than 95% of those who have used the TrafficTickets™ System say they will use it again and are extremely satisfied with their results

Excellent Response Rates

Low Frequency visits like Auto Dealers: 3% - 6% response rates

Medium Frequency visits like Banks/Credit Unions: 10% - 15% response rates

High Frequency visits like C-Stores or Department Stores: 10% - 35% response rates

Value

Satisfaction

TrafficTicket™ System: Case StudyGreen Giant Objective: Increase Sales and build brand loyalty Strategy: In-store promotion. TrafficTickets™ were handed to shoppers inside 750 grocery stores. Consumers were motivated to find the special display to see what they’d won Results : 35% response = 350,000 out of every one million shoppers found the special display, played the game, and purchased product Sales rose 200% and remained at that level for nine weeks following the event, which proved brand shifting Game CardFloor Display

Character Marketing

Why Character Marketing?Strengthen brand awarenessA custom character personifies a brand and brings it to life which elevates the response and recall rateThe mass appeal factor Character programs can create goodwill and ongoing brand relationships with a broad appeal to children, parents and the mediaSome of our favorite advertising icons/ charactersAflac Duck Chick-fil-A Cows - Eat MorChikinGeico Gecko Smokey Bear Mr. Peanut

Strengthen brand awareness

The mass appeal factor

Some of our favorite advertising icons/ characters

Character Marketing : Case StudySnack ManufacturerObjective: Get end aisle display in key accounts which could increase sales by 300%Strategy: Plush characters were created and mail-in offer implemented. Toys were featured on displays as dealer loaders (gift to store manager for authorizing off-shelf display). Consumers could get either plush character for a reasonable price with proof of purchase from product packagesResult :100% of all displays were placed and sales exceeded all expectations

Sports Licensing Promotion: Case StudyBurger King Super Bowl Tickets Promotion-Gift with PurchaseObjective:Increase sales of Coke with super size mealsStrategy: Free (self liquidating) NFL Super Tickets Poster with purchase. Additional POP and promotional merchandises also incorporatedResults: Over 500,000 posters were given away in the first two weeks of the campaign

Digital Reward Programs

How Digital Rewards WorkMusic DownloadsPizzaAudio BooksDVD’sGourmet RewardsMagazine SubscriptionRingtonesPhone TimePhoto PrintsMovie TicketsHotel Gift CardsMerchandiseSeed Paper CardsDigital premium is chosen to best fit and appeal to target audienceMethod of distribution selected- direct mail, on-pack, at events, POS, etc.Consumer interaction on custom website- surveys, sweepstakes, directions, information, etc.Consumer is rewarded, educated or informed

Digital premium is chosen to best fit and appeal to target audience

Method of distribution selected- direct mail, on-pack, at events, POS, etc.

Consumer interaction on custom website- surveys, sweepstakes, directions, information, etc.

Consumer is rewarded, educated or informed

Why Digital Rewards?Expose more potential buyers to the brand Interact with consumers and collect valuable data High-perceived value but low cost premiums Consumer receives instant gratification which is tied to the brand Customers have the power to choose Selection of rewards appeal to multiple target markets Track promotions with real-time redemption metrics

Expose more potential buyers to the brand

Interact with consumers and collect valuable data

High-perceived value but low cost premiums

Consumer receives instant gratification which is tied to the brand

Customers have the power to choose

Selection of rewards appeal to multiple target markets

Track promotions with real-time redemption metrics

Digital Rewards Promotion: Case StudyMTV/ Herbal EssencesObjective:Boost retail sales with youth marketStrategy: Herbal Essences partnered with MTV and implemented an on-pack campaign with a free Ringtone offer on specially marked shampoo and conditioner bottlesResults: A sizable increase in retail purchase plus they were able to create a customer database of teens and young adults for on-going marketing campaigns

Digital Rewards Promotion: Case StudyCitibankObjective:Communicate with and acquire customers in the Hispanic marketStrategy: Phone cards were produced in Spanish. Keeping in touch with family and friends in their native country is important in the Hispanic community. So Citibank distributed $10 International Phone Cards in select Direct Mail piecesResult:The program has remained a successful new application tool and a staple of their Hispanic acquisition campaign

Loyalty ProgramsFuel - Gift - Grocery Rebates, Travel Premiums and Incentives Products

Loyalty and Incentive ProgramsCompared to cash incentive/reward programs have proven to be far more effective for improved individual and team performance. Reward items are memorable and reinforce the relationship between reward provider and recipient(s). Cash rewards often have less long term impact, as it leaves the recipient's mind as soon as it is spent. Effects of a solid incentive program 22% - 44% Increased performance Reinforced association with sponsor company which increases loyalty High perceived value due to increased emotional attachment Attractive to all levels of customers or employees

22% - 44% Increased performance

Reinforced association with sponsor company which increases loyalty

High perceived value due to increased emotional attachment

Attractive to all levels of customers or employees

Coupon Promotions

Coupon PromotionsCreative Coupon Promotions can Outperform Typical FSI, Newspaper, Circulars, Etc.Just a few options:Patented Peel-A-Deal® coupon wallet card Capture wallet real estate, no more leaving coupon flyer at home Coupons are removable and card kept for ongoing exposure (4-16 coupons) Experience 5% -30% and above redemption rate Coupon calendar advertising 98% of American homes use at least one calendar 83% of consumers patronize the business that provided their calendar 365 days of advertising for pennies per impression Magnetic coupon promotion Inexpensive marketing option with staying power The average American visits their refrigerator 22 times per day (8,030 impressions per year)

Patented Peel-A-Deal® coupon wallet card

Capture wallet real estate, no more leaving coupon flyer at home

Coupons are removable and card kept for ongoing exposure (4-16 coupons)

Experience 5% -30% and above redemption rate

Coupon calendar advertising

98% of American homes use at least one calendar

83% of consumers patronize the business that provided their calendar

365 days of advertising for pennies per impression

Magnetic coupon promotion

Inexpensive marketing option with staying power

The average American visits their refrigerator 22 times per day

Dimensional Direct MailDirect mail has the ability better target your audience and measure a program's effectiveness. However what is the effectiveness if the recipient doesn't even open the mail piece?Advantages of Dimensional Direct Mail Stand out amidst basic #10 envelopes Increased ROI over standard mail pieces Almost guaranteed to get opened Increased customer engagement

Stand out amidst basic #10 envelopes

Increased ROI over standard mail pieces

Almost guaranteed to get opened

Increased customer engagement

Sweepstakes and Games PromotionGames of chance promotions are a win-win for both businesses and consumers. The consumer is thrilled at the chance to win a “life changing” prize, while the business strengthens their marketing efforts. Our creative team has 100+ years of combined experience in collect & win games and promotions. Why sweepstakes, games and contests Gain consumer attention and mind share Collect valuable marketing data Boost sales, excitement and brand awareness Cost effective risk-free marketing

Gain consumer attention and mind share

Collect valuable marketing data

Boost sales, excitement and brand awareness

Cost effective risk-free marketing

Sweepstakes and Games PromotionGame BoardWhy sweepstakes, games and contests Gain consumer attention and mind share Collect valuable marketing data Boost sales, excitement and brand awareness Cost effective risk-free marketingPopular examples of collect & win games McDonalds’ Monopoly Game Subway’s Scrabble GameCollector Game Pieces

Gain consumer attention and mind share

Collect valuable marketing data

Boost sales, excitement and brand awareness

Cost effective risk-free marketing

McDonalds’ Monopoly Game

Subway’s Scrabble Game

Sweepstakes Promotions: Case StudyACT II Popcorn Objective: Increase sales in commercial vending channelStrategy: Create an online game with a chance to win $1 million. The freshness code on each product package was used for game entryResults: Increased sales from 12 million to 16 million units during a 9 month promotion period

Thank you for your time and consideration. Let’s get started on your campaign…Contact us at:919-217-4576