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Intercultural communication.sal july 2010
 

Intercultural communication.sal july 2010

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  • If you look carefully you should be able to see a vase and/or the profiles of two faces. Source: Box Hill Institute [http://www.bhtafe.edu.au/cfdocs/bhtafe/vce/psych/Exercise4.cfm]

Intercultural communication.sal july 2010 Intercultural communication.sal july 2010 Presentation Transcript

  • Intercultural Communication Dr. Carol Reade SJSU SAL Global Leaders Program for Keimyung University, South Korea July 16, 2010
  • What do we mean by “intercultural communication”?
  • Learning Objectives
    • Examine the role of culture and perception in communicating across cultures
    • Identify and experience intercultural verbal communication styles and nonverbal behaviors
    • Consider ways to overcome intercultural communication challenges
  • The Basic Communication Process
    • Communication:
      • The process of transferring meanings from sender to receiver.
    • On the surface, the process of communication appears straightforward
    • However, there may be a failure to transfer meanings correctly
  • Communication Challenges
    • Culture
    • Perception
    • Verbal communication styles and non-verbal behaviors
  • The Role of Culture
    • Culture is acquired knowledge that people use to interpret experience and generate social behavior
      • Values, attitudes, behavior
    • Culture has several key dimensions (Hofstede)
      • Individualist/Collectivist
      • Uncertainty avoidance
      • Power distance
      • Masculinity/Femininity
  • Perceptual Barriers
    • Perception: a person ’ s view of reality
    • How people see reality is shaped by their cultural experiences
    • Our cultural experience influences our judgment, our decision making, and the way we see ourselves and others
      • How others see us may be different than we think!
  • Perceptions
  • What do you see?
  • Culture, Context & Communication
    • Context is information that surrounds a communication and helps convey the message
    • High-context cultures
      • Messages are often highly coded and implicit
    • Low-context cultures
      • Messages are explicit and the speaker says precisely what he or she means
  • Explicit and Implicit Communication Germans Swiss Germans Scandinavians North Americans French English Italians Latin Americans Arabs Japanese Adapted from Figure 7–1: Explicit/Implicit Communication: An International Comparison High-context/implicit communication cultures Low-context/explicit communication cultures
  • Verbal Communication Styles Table 7–1 Major Characteristics of Verbal Styles Adapted from Table 7–1: Major Characteristics of Verbal Styles Indirect vs. direct Indirect Direct Implicit messages Explicit messages Collective, high context Individualistic, low context Succinct vs. elaborate Elaborate High quantity of talk Moderate uncertainty avoidance, high context Exacting Moderate amount of talk Low uncertainty avoidance, low context Succinct Low amount of talk High uncertainty avoidance, high context Cultures in Which Major Interaction Focus Characteristic It Verbal Style Variation and Content Is Found
  • Verbal Communication Styles Table 7–1 Major Characteristics of Verbal Styles Adapted from Table 7–1: Major Characteristics of Verbal Styles Cultures in Which Major Interaction Focus Characteristic It Verbal Style Variation and Content Is Found Contextual vs. personal Contextual Focus is on the speaker and role relationships High power distance, collective, high context Personal Focus is on the speaker and personal relationships Low power distance, individualistic, low context Affective vs. instrumental Affective Language is process oriented and receiver focused Collective, high context Instrumental Language is goal oriented and sender focused Individualistic, low context
  • Summary of Verbal Styles
  • Nonverbal Communication
      • Body movement/facial expression (Kinesics)
      • Eye contact, posture, gestures
    • Color (Chromatics)
      • Color to communicate messages
    • Time (Chronemics)
      • Schedule versus relationships
    • Physical space (Proxemics)
      • Physical closeness
  • Personal Space in the U.S. Adapted from Figure 7–3: Personal Space Categories for Those in the United States Intimate distance 18” Personal distance 18” to 4’ Social distance 4’ to 8’ Public distance 8’ to 10’
  • Intercultural communication in action
    • Negotiation between a US seller and a Japanese buyer of Mustang Jeans.
    • Can you identify the verbal communication styles?
    • Would you consider this a successful intercultural communication?
  • Suggestions for effective intercultural communication
    • Be aware that communication styles vary across cultures
    • Use common words and avoid slang
    • Learn about other culture beforehand
    • Be observant during communication
    • Use active listening
    • Be aware of own reaction
    • Step into other’s shoes
    • Be cooperative, respectful and open-minded