Intercultural communication.sal july 2010Presentation Transcript
Intercultural Communication Dr. Carol Reade SJSU SAL Global Leaders Program for Keimyung University, South Korea July 16, 2010
What do we mean by “intercultural communication”?
Examine the role of culture and perception in communicating across cultures
Identify and experience intercultural verbal communication styles and nonverbal behaviors
Consider ways to overcome intercultural communication challenges
The Basic Communication Process
The process of transferring meanings from sender to receiver.
On the surface, the process of communication appears straightforward
However, there may be a failure to transfer meanings correctly
Verbal communication styles and non-verbal behaviors
The Role of Culture
Culture is acquired knowledge that people use to interpret experience and generate social behavior
Values, attitudes, behavior
Culture has several key dimensions (Hofstede)
Perception: a person ’ s view of reality
How people see reality is shaped by their cultural experiences
Our cultural experience influences our judgment, our decision making, and the way we see ourselves and others
How others see us may be different than we think!
What do you see?
Culture, Context & Communication
Context is information that surrounds a communication and helps convey the message
Messages are often highly coded and implicit
Messages are explicit and the speaker says precisely what he or she means
Explicit and Implicit Communication Germans Swiss Germans Scandinavians North Americans French English Italians Latin Americans Arabs Japanese Adapted from Figure 7–1: Explicit/Implicit Communication: An International Comparison High-context/implicit communication cultures Low-context/explicit communication cultures
Verbal Communication Styles Table 7–1 Major Characteristics of Verbal Styles Adapted from Table 7–1: Major Characteristics of Verbal Styles Indirect vs. direct Indirect Direct Implicit messages Explicit messages Collective, high context Individualistic, low context Succinct vs. elaborate Elaborate High quantity of talk Moderate uncertainty avoidance, high context Exacting Moderate amount of talk Low uncertainty avoidance, low context Succinct Low amount of talk High uncertainty avoidance, high context Cultures in Which Major Interaction Focus Characteristic It Verbal Style Variation and Content Is Found
Verbal Communication Styles Table 7–1 Major Characteristics of Verbal Styles Adapted from Table 7–1: Major Characteristics of Verbal Styles Cultures in Which Major Interaction Focus Characteristic It Verbal Style Variation and Content Is Found Contextual vs. personal Contextual Focus is on the speaker and role relationships High power distance, collective, high context Personal Focus is on the speaker and personal relationships Low power distance, individualistic, low context Affective vs. instrumental Affective Language is process oriented and receiver focused Collective, high context Instrumental Language is goal oriented and sender focused Individualistic, low context
Summary of Verbal Styles
Body movement/facial expression (Kinesics)
Eye contact, posture, gestures
Color to communicate messages
Schedule versus relationships
Physical space (Proxemics)
Personal Space in the U.S. Adapted from Figure 7–3: Personal Space Categories for Those in the United States Intimate distance 18” Personal distance 18” to 4’ Social distance 4’ to 8’ Public distance 8’ to 10’
Intercultural communication in action
Negotiation between a US seller and a Japanese buyer of Mustang Jeans.
Can you identify the verbal communication styles?
Would you consider this a successful intercultural communication?
Suggestions for effective intercultural communication
Be aware that communication styles vary across cultures