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UX in Startups and Agile Environments
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UX in Startups and Agile Environments

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How UX can fit into the agile environment of a startup. …

How UX can fit into the agile environment of a startup.

Presented at SuperUX by Supermondays 26th July 2010.

http://supermondays.org

Published in Design
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Transcript

  • 1. Startup UX (and some things I’ve learned) Graham Morley Graphic.ly
  • 2. Graphic.ly?
  • 3. Graphic.ly?
  • 4. Kevin Me Dev Team Charley
  • 5. Startup Life
  • 6. Startup Life Long hours
  • 7. Startup Life Long hours Hard work
  • 8. Startup Life Long hours Hard work Tight budget
  • 9. Startup Life Long hours Hard work Tight budget Quick turnaround
  • 10. UX + Agile
  • 11. UX + Agile Creating a great UX involves refinement
  • 12. UX + Agile Creating a great UX involves refinement Planning, concepts, discussions...
  • 13. UX + Agile Creating a great UX involves refinement Planning, concepts, discussions... User testing
  • 14. UX + Agile Creating a great UX involves refinement Planning, concepts, discussions... User testing Agile wants to launch... yesterday
  • 15. UX + Agile Creating a great UX involves refinement Planning, concepts, discussions... User testing Agile wants to launch... yesterday
  • 16. Designers know too much about their product to be objective judges: the features they have come to love and prefer may not be understood or preferred by future customers. – Don Norman
  • 17. Adapt. Simplify.
  • 18. Adapt. Simplify. Avoid feature creep
  • 19. Adapt. Simplify. Avoid feature creep THINK USER
  • 20. Adapt. Simplify. Avoid feature creep THINK USER Sync UX with Development
  • 21. Adapt. Simplify. Avoid feature creep THINK USER Sync UX with Development “A coffee shop needs to serve good coffee before optimising table layout”
  • 22. Adapt. Simplify. Avoid feature creep THINK USER Sync UX with Development “A coffee shop needs to serve good coffee before optimising table layout”
  • 23. Adapt. Simplify. Avoid feature creep THINK USER Sync UX with Development “A coffee shop needs to serve good coffee before optimising table layout”
  • 24. Agile UX Cycle
  • 25. Agile UX Cycle
  • 26. Agile UX Cycle Planning & Requirements
  • 27. Agile UX Cycle Planning & Requirements UI Design
  • 28. Agile UX Cycle Planning & Requirements UI Design Development
  • 29. Agile UX Cycle Planning & Requirements UI Design Testing Development
  • 30. Agile UX Cycle Planning & Requirements UI Design Release & Analysis Testing Development
  • 31. Planning & Research Personas User flows Information Architecture
  • 32. UI Patterns
  • 33. UI Patterns No need to reinvent the wheel.
  • 34. QWERTY Keyboard
  • 35. QWERTY Keyboard
  • 36. QWERTY Keyboard Dvorak Keyboard
  • 37. QWERTY Keyboard Dvorak Keyboard
  • 38. UI Patterns No need to reinvent the wheel. External inspiration http://patterntap.com http://konigi.com http://scrnshots.com http://iconfinder.com
  • 39. UI Patterns No need to reinvent the wheel. External inspiration http://patterntap.com http://konigi.com http://scrnshots.com http://iconfinder.com
  • 40. Development
  • 41. Development Become a user
  • 42. Development Become a user Optimise for deployment platform
  • 43. Development Become a user Optimise for deployment platform Think about errors
  • 44. Internal QA
  • 45. Internal QA Testers should NEVER be developers
  • 46. Internal QA Testers should NEVER be developers Bug tracking software www.pivotaltracker.com www.fixxapp.com
  • 47. Internal QA Testers should NEVER be developers Bug tracking software www.pivotaltracker.com www.fixxapp.com Testing Plans
  • 48. User Feedback
  • 49. User Feedback Are goals achievable?
  • 50. User Feedback Are goals achievable? What are users highlighting as issues?
  • 51. User Feedback Are goals achievable? What are users highlighting as issues? Work on 80/20 rule
  • 52. Kaizen
  • 53. Kaizen Continuous improvement
  • 54. Kaizen Continuous improvement Iterate
  • 55. Kaizen Continuous improvement Iterate Make better
  • 56. User Flow
  • 57. User Flow Guide users No dead ends Make it easy
  • 58. User Flow Guide users No dead ends Make it easy
  • 59. Gradual Engagement
  • 60. Gradual Engagement The process of moving a user through an application or service – actually engaging with it, and seeing it's benefits
  • 61. Gradual Engagement The process of moving a user through an application or service – actually engaging with it, and seeing it's benefits Registration is an obstacle
  • 62. Gradual Engagement The process of moving a user through an application or service – actually engaging with it, and seeing it's benefits Registration is an obstacle Allow users to use without registering
  • 63. Gradual Engagement The process of moving a user through an application or service – actually engaging with it, and seeing it's benefits Registration is an obstacle Allow users to use without registering Signup Forms Must Die, Luke Wroblewski http://www.alistapart.com/articles/signupforms
  • 64. Rewards
  • 65. Rewards Users respond well to rewards
  • 66. Rewards Users respond well to rewards Doesn’t have to be points system
  • 67. Rewards Users respond well to rewards Doesn’t have to be points system
  • 68. Language
  • 69. Language Copywriting is part of UX
  • 70. Language Copywriting is part of UX You should follow me on twitter
  • 71. Language Copywriting is part of UX You should follow me on twitter Don’t neglect emails
  • 72. Summary
  • 73. Summary It is possible to achieve great UX within Agile Keep it simple Think user Continual improvement Reward users
  • 74. Thanks :) @sumogray graham@graphicly.com