Social Media SWOT

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Presentation prepared for AIGA lecture series. Highlights the strengths, weaknesses, opportunities and threats associated to social media.

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Social Media SWOT

  1. 1. SOCIAL MEDIA Lisa Qualls CEO, Fresh ID
  2. 2. Why do people use social media? SWOT Overview Strengths Weaknesses Threats Opportunities Agenda
  3. 3. Why Do People Use Social Media? Interact Evaluate Learn
  4. 4. Evaluate What are good products and services from people you KNOW
  5. 5. Learn Thought leader & information accessibility
  6. 6. Interact Easy to formulate and grow relationships
  7. 7. Analysis
  8. 8. Strength Accessibility 24 7 Availability
  9. 9. Weakness Privacy/Security Analysis Tools
  10. 10. Threat Resources Rapid Change
  11. 11. Opportunity 4 out of 5 companies (81%) expect social media budgets to increase over the next year
  12. 12. Opportunity Integration
  13. 13. About LISA QUALLS Company: Fresh ID, LLC Location: Kansas City Phone: 816-359-3554 Email: [email_address] Twitter: @lqualls4444, @freshid, @intefy Sites: http://lisaqualls.tumblr.com , http://freshid.com Quick Bio: Ambitious high-energy woman who loves family, fun and fighting for the win. Partner/CEO of Fresh ID. SMCKC President.

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