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Business Evolution

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Business Evolution Business Evolution Presentation Transcript

  • Business Evolution Presented by LightThread, LLC
  • What is Web 2.0?
    • Term invented by Tim O'Reilly and Dale Dougherty
    • Using existing technologies in new and innovative ways
    • Change in the way people view the web
    • Easy functionality enables users to participate
    • Need to innovate just to maintain position
    • Incorporates social media, SEO and online business management tools
  • Why Social Media?
    • "Relationships build trust. Trust increases speed and lowers costs." -- Liz Strauss; author of Successful Blog
    • “ If you would persuade, you must appeal to interest rather than intellect. “ – Ben Franklin
    • “ New marketing is about the relationships, not the medium.” - Ben Grossman, founder and chief strategist for BiGMarK
  • What Are Those Darn Icons?
    • RSS Feed – allows you to be notified when websites are updated
    • Twitter – social messaging 140 characters at a time
    • LinkedIn – your online rolodex and resume
    • Facebook – social networking
    • FriendFeed – one stop shop to see what you and your friends are reading online
  • Seek and Ye Shall Find
    • Can your customers find you?
      • Organic Position
    • How do you know?
      • Page Rank
      • Website Grader
    • Expand your brand
      • Search Engine OPTIMIZATION
      • Tags/Keywords
      • Link Building
  • Decrease Operational Expense
    • Online Collaboration
      • Google Docs
      • Vyew
    • Project Management
      • Basecamp
      • Jobblogs
    • Financial Management
    • Customer Relationship Management
  • Contact Information
    • Website: www.lightthread.com
    • Email: [email_address]
    • Twitter: @lightthread
    • FriendFeed: www.friendfeed.com/lightthread