Business Evolution Presented by LightThread, LLC
What is Web 2.0? <ul><li>Term invented by Tim O'Reilly and Dale Dougherty </li></ul><ul><li>Using existing technologies in...
Why Social Media? <ul><li>&quot;Relationships build trust. Trust increases speed and lowers costs.&quot;  -- Liz Strauss; ...
What Are Those Darn Icons? <ul><li>RSS Feed – allows you to be notified when websites are updated </li></ul><ul><li>Twitte...
Seek and Ye Shall Find <ul><li>Can your customers find you? </li></ul><ul><ul><li>Organic Position </li></ul></ul><ul><li>...
Decrease Operational Expense <ul><li>Online Collaboration </li></ul><ul><ul><li>Google Docs </li></ul></ul><ul><ul><li>Vye...
Contact  Information <ul><li>Website:  www.lightthread.com </li></ul><ul><li>Email:  [email_address] </li></ul><ul><li>Twi...
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Business Evolution

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  • Business Evolution

    1. 1. Business Evolution Presented by LightThread, LLC
    2. 2. What is Web 2.0? <ul><li>Term invented by Tim O'Reilly and Dale Dougherty </li></ul><ul><li>Using existing technologies in new and innovative ways </li></ul><ul><li>Change in the way people view the web </li></ul><ul><li>Easy functionality enables users to participate </li></ul><ul><li>Need to innovate just to maintain position </li></ul><ul><li>Incorporates social media, SEO and online business management tools </li></ul>
    3. 3. Why Social Media? <ul><li>&quot;Relationships build trust. Trust increases speed and lowers costs.&quot; -- Liz Strauss; author of Successful Blog </li></ul><ul><li>“ If you would persuade, you must appeal to interest rather than intellect. “ – Ben Franklin </li></ul><ul><li>“ New marketing is about the relationships, not the medium.” - Ben Grossman, founder and chief strategist for BiGMarK </li></ul>
    4. 4. What Are Those Darn Icons? <ul><li>RSS Feed – allows you to be notified when websites are updated </li></ul><ul><li>Twitter – social messaging 140 characters at a time </li></ul><ul><li>LinkedIn – your online rolodex and resume </li></ul><ul><li>Facebook – social networking </li></ul><ul><li>FriendFeed – one stop shop to see what you and your friends are reading online </li></ul>
    5. 5. Seek and Ye Shall Find <ul><li>Can your customers find you? </li></ul><ul><ul><li>Organic Position </li></ul></ul><ul><li>How do you know? </li></ul><ul><ul><li>Page Rank </li></ul></ul><ul><ul><li>Website Grader </li></ul></ul><ul><li>Expand your brand </li></ul><ul><ul><li>Search Engine OPTIMIZATION </li></ul></ul><ul><ul><li>Tags/Keywords </li></ul></ul><ul><ul><li>Link Building </li></ul></ul>
    6. 6. Decrease Operational Expense <ul><li>Online Collaboration </li></ul><ul><ul><li>Google Docs </li></ul></ul><ul><ul><li>Vyew </li></ul></ul><ul><li>Project Management </li></ul><ul><ul><li>Basecamp </li></ul></ul><ul><ul><li>Jobblogs </li></ul></ul><ul><li>Financial Management </li></ul><ul><li>Customer Relationship Management </li></ul>
    7. 7. Contact Information <ul><li>Website: www.lightthread.com </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @lightthread </li></ul><ul><li>FriendFeed: www.friendfeed.com/lightthread </li></ul>

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