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April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
April 29 1.30pm_chad troutman
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April 29 1.30pm_chad troutman

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Transcript

  • 1. Are You Even Listening?Marketing & Sales Trends for the Millennial GenerationPresented By: Chad Troutman
  • 2. Presentation Overview1. Profile of a Millennial2. Why do They Matter?3. How do Millennials Shop?4. Strategies for Group Accounts5. Strategies for Individuals6. Agent vs. Advisor7. Next Steps for Your Company
  • 3. Profile of a Millennial Born: 1980 – 2000 First generation of “digital natives” Informed Consumers Influencers: Parents and Social Groups Strive for a healthy lifestyle Want financial security
  • 4. Why do Millennials Matter?Spending Power70 Million StrongSheer Size Greater InfluenceLeadership$200 Billion
  • 5. How do Millennials Shop?65%wantbrandsto behave as a mentorthat can help guide them Instant Gratification – “I want it fast and I want it now” Don’t want to be hurried into decision They communicate on a network nobody owns
  • 6. Strategies for Group AccountsSeventy Percentof Millennialsget advicefrom their supervisor1. Find individual whowill help themachieve their goals2. Offer a tangibleproduct that instantlyhelps their lifestyle3. Make yourselfavailable for financialwellness sessions
  • 7. Strategies for Individuals1. The most effectiveMillennial promotionsare those that areinherently useable andmake life easier2. Send parents materialgeared towards theirchildren3. Offer to be a mentorEighty-Six Percentof Millennialsget advicefrom their parents
  • 8. SpreadsheetEnrollmentsSelf-PromotingPassionateAccessibleHelpfulAgent vs. Advisor
  • 9. Next Steps for Your Agency Inbound Marketing Tactics like SEO, blogging, social media,website lead generation and lead nurturing are more cost-effectivethan traditional forms of outbound marketing Setup a website Establish your onlinereputation Offer to be a speaker
  • 10. Key Takeaways You already have access to Millennials Forget what your customers need – think about what they want Be fast – nothing that can’t be said in 140 characters Be transparent – they know media exists to sell them something User experience – add value and they will tell your story for you
  • 11. Questions and Contact InformationChad TroutmanEmail: chadtroutman@yahoo.comTelephone: 678-447-7745

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