8 15-jim veal-845am

268 views
241 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
268
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

8 15-jim veal-845am

  1. 1. Strategies For Expanding into Multi‐Cultural Markets
  2. 2. AGENDA • Growth of the African American & Latino markets • Facts/Myths of the African American consumer • Challenges/Opportunities in reaching the African  American consumer • How to help agents reach this demographic market • Top marketing strategies to build your business in the  African American market
  3. 3. U.S. Minority Buying Power (Billions of dollars) 1 1.03 1.1 1.2 0.957 0.98 1 1.03 0.543 0.67 0.718 0.76 0 1 2 2010 2011 2012 2013 Hispanic Black Asian
  4. 4. U.S. Minority Population [CATEGORY  NAME] 13.2% [CATEGORY  NAME] 17.1% [CATEGORY  NAME] 5.3% [CATEGORY  NAME] 64.4% African Americans Latinos Asians Rest of U.S.
  5. 5. A Country Within a Country
  6. 6. Higher Increases in: Earnings               Population                Education
  7. 7. How to Influence the Black Consumer?
  8. 8. African Americans highly respond thru: Television                                    Radio                               Advertising/Marketing
  9. 9. Facts / Myths  Negative feelings about the economy?  Total advertising spent toward African  Americans is 2%?  They are very interested in improving  their financial knowledge/illiteracy?  AA’s own insurance products at equal or  greater rates than the general  population?
  10. 10. What Are They?
  11. 11. 9/10    3/4 93%    69%
  12. 12. How Can the Industry Help Agents
  13. 13. How Your Company Can Help Agents • Provide Marketing, Prospecting, and Advertising  materials featuring African Americans • Establish Mentorship Programs and Team Building  Opportunities • Feature Successful African American Advisors as  Speakers at Major Conferences (such as this one!) • Become Marketing Experts
  14. 14. Top 4 Ways to Build Your Business Teach a Financial Literacy Class Lunch‐n‐Learns Networking
  15. 15. Thank You Q & A?

×